What is #PublicRelations?
Public Relations or #PR is the practice of managing an organization’s reputation and building relationships with its publics.
In theory, it is much broader than garnering press coverage, but in most smaller PR shops, they believe managing a organization’s reputation is primary done through the #Media.
Public Relations is the management function which evaluates public attitudes, identifies the policies and procedures of an organisation with the public interest, and executes a programme of action to earn public understanding and acceptance.
Public Relations as a process serves a number of functions.
While the definitions may vary, the nature of Public Relations indicates that it is essentially a task promoting rapport and goodwill between a person, firm or institution and the community at large through dissemination of information.
It seeks to earn support, mobilise or solicit favour for an idea, a cause, a problem, for an institution or an individual.
It uses two-way communication in dealing with public opinion.
First, it assesses the attitudes of the public towards the organisation.
Next, it executes communication programmes to gain public understanding and acceptance of the management's point of view.
Public Relations aims to bring about harmonious and mutually
advantageous adjustment between an organisation and the community through dissemination of ideas and also by providing feedback from the public to the management.
It also evaluates public attitudes, identifies policies that interest the public and executes the programme of communication.
In politics, public relations is a strategic communication process used by politicians to build a mutually beneficial relationship with the public.
People tend to have a simplistic view of public relations in politics, believing that it only involves news management and #MediaRelations.
Nevertheless, this approach omits other critical areas such as #CrisisCommunication, #VolunteerRelations, #IssuesManagement, and #Fundraising.
PR work is:
Getting the media to write/talk/show things that you're working on.
Telling the client how to speak to the media and to the public, when they get the chance to in general, before things go wrong and when they go wrong.
Getting the client to (ideally) or getting someone else to write for the client (unideally) something that you then either put on their blog (worthless) or get the media to put on their website (worthy).
Helping the client describe themselves and their company in a way that makes sense to normal human beings and not just their ideal view of the world.
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🇫🇷Francophone MC | CX Specialist | French & English Tutor | Multilingual Advocate | Polyglot
5moBonjour Om Jojo. And also PR is also bukan pemadam kebakaran, so don't call PR just when you got a crisis communication, jeopardize company's reputation.