Omnicom Media Group Asia Pacific’s Post

🛍✨ Very excited to share my latest work on the B2B E-commerce Buyer Behavior Analysis at RevoU x Telkom Indonesia✨ 🛍 By segmenting our customer base, we've uncovered valuable insights into the unique characteristics of different customer groups. This granular understanding allows us to tailor our marketing and sales strategies for maximum impact. Key findings: 1. Precise Segmentation: Segmenting customers based on factors like purchase behavior, and product preferences enables highly targeted marketing campaigns. 2. Personalized Experiences: Tailoring marketing messages and product offerings to individual segments enhances conversion rates and customer satisfaction. 3. Sentiment Analysis: Monitoring customer sentiment through reviews and feedback helps us identify areas for improvement. By implementing these recommendations, we're confident in driving business growth and fostering long-lasting customer relationships. It is a pleasure to have a chance to work with valuable feedback and support from Fadli Ahmad Jubaedi as SDC and Tasya A. as Section Manager, Thank You! Disclaimer: The data provided by the VI company is a representation of the original data whose amount has been adjusted #ProjectExposeNEXTMay24 hashtag #DataAnalytics hashtag #VirtualInternship hashtag #RevoUxTelkomIndonesia #customersegmentation #datadrivenmarketing #customerexperience

🙍♂️ 🙍♀️ User Segmentation in the B2B Marketplace 🙍♂️ 🙍♀️ I am delighted to show my most recent project with RevoU x Telkom Indonesia implementing User Segmentation for the B2B Marketplace. User segmentation is a common approach to group users (both buyer and seller) based on their purchasing and selling behavior. This can help develop a better marketing strategy to be more targeted, effective, and efficient, improving business performance. 👩💻 The segmentation method was performed by applying variables of RFM (Recency, Frequency, and Monetary) for the k-means method, then using the Elbow method and Silhouette score to obtain the number of clusters. I would like to thank Dwi Wahyu Setiyani as SDC, Tasya Azhari as SM, Muhammad Ibnu Rasyad as curriculum coordinator, and Dwi Puji Tristanti as the expert from Telkom Indonesia, for their valuable advice and feedback. Disclaimer: The data provided by the company is a representation of the original data which amount has been adjusted #ProjectExposeNEXTMay24 #DataAnalytics #VirtualInternship #RevoUxTelkomIndonesia

Accenture Song's acquisition of Jixie is a game-changer for Indonesia's digital marketing landscape, promising to leverage data for more personalized customer experiences. This move not only cements Accenture's regional leadership but also responds to Indonesia's digital boom, expected to hit $146B by 2025. I'm excited to see how this synergy will empower businesses with innovative marketing solutions. Share your thoughts on this strategic expansion in Southeast Asia. #MarketingTransformation #DigitalEconomy #AccentureSong #Jixie Original article: https://lnkd.in/emsii4xy

🌟 Celebrating Our Team’s Dedication and Excellence! 🌟 Maintaining our status as a Shopee Certified Enabler is no easy feat. It goes beyond hard work—it’s about commitment, consistency, and delivering results that exceed expectations. 🙌✨ A huge thank you to our amazing team for their relentless effort and passion. It’s your dedication that keeps us at the forefront, ensuring we don’t just meet, but exceed our clients’ expectations. 🙏❤️ To our clients, this certification is more than a badge—it’s a promise. A promise that we are committed to providing not just performance but a partnership driven by excellence and growth. 🚀📈 Let’s keep pushing boundaries together! 🔥 #TeamAppreciation #CertifiedExcellence #ShopeeCertifiedEnabler #MoreThanPerformance #ClientSuccess #RelentlessEffort #ContinuousGrowth

I’m excited to share my work on user profiling analysis, which was a key part of my project during my virtual internship at RevoU x Telkom Indonesia. This analysis aimed to gain a deeper understanding of buyer and seller behavior throughout 2023. I successfully segmented buyers and sellers into four distinct groups based on the similarities in three key aspects: GMV, Transactions, and AOV. This segmentation was achieved using the Market Basket Analysis method. Ultimately, I was able to gather crucial information about each segment, providing valuable business insights and tailored recommendations based on the behavior of each segment. I’d like to extend my gratitude to RevoU x Telkom Indonesia for providing me with the opportunity to develop my data analytics skills, which have been instrumental in my growth in the field. I also want to thank Kak Mey Damayanti CR, Bill Harry Hubertus Saragih, and Adinda Nur W. for their invaluable support in helping me complete this project successfully. Disclaimer : The data provided is a representation of the original data which amount has been adjusted. #ProjectExposeNEXTMay24 #DataAnalytics #CustomerSegmentation #MachineLearning #MarketBasketAnalysis

K J Somaiya Institute of Management applauds Saloni Mantri and Amrapali Chattopadhyay (MBA, 2022–24) for emerging as the Second Runners-Up at Breaking Brand - Transcend'23, an Ad Making Competition hosted by Shaheed Rajguru College of Applied Sciences for Women, DU. This enriching experience provided insights into the different facets of marketing creativity, teamwork, and effective presentation. Showcasing their ad to the judges enhanced the team's presentation skills, boosting their articulation, persuasion, and confidence. This journey enhanced their ability to craft compelling advertisements while improving their communication and collaboration skills. The team acquired a valuable understanding of consumer behaviour and preferences through comprehensive research and analysis. This knowledge enabled them to tailor their advertising strategies more effectively. Consequently, their experience in the competition proved to be highly impactful. #KJSIM #KJSomaiyaInstituteofManagement #MBA #Marketing #Ad #Advertising #Advertisement #Competition #Communication #TeamWork

🚀 I’m thrilled to unveil our latest and last Virtual Internship project at RevoU x Telkom Indonesia and Chapter Data Science & AI Telkom Indonesia : CUSTOMER RETENTION ANALYSIS for the B2B Marketplace Telkom! 🌟 In our relentless mission to reduce churn and supercharge retention, we dived deep into customer behavior, purchase history, and preferences, uncovering groundbreaking insights and trends that are set to transform the landscape. 🚀📊 Our key findings revealed a stable Average Revenue per User (ARPU) and a fantastic upward trend in Customer Lifetime Value (CLTV), peaking impressively in December! Despite a slight dip in May, both revenue and buyer numbers skyrocketed in December. By leveraging RFM metrics, we identified three pivotal customer segments: Active-Bulk Buyer (high, frequent buyers), High-Value Buyer (recent, engaged buyers), and Low-Spender Buyer (previously frequent buyers now disengaged). 🌟 To turbocharge retention, we are enhancing the user experience, rolling out robust loyalty programs, and continuously monitoring performance. Exclusive loyalty perks for "Active-Bulk Buyer", Exclusive VIP Programs for "High-Value Buyer", and targeted reactivation campaigns for "Low-Spender Buyer" are just the beginning. We are excited to implement these strategies and redefine customer retention in the B2B marketplace! 🚀🎉 A massive shoutout to the incredible team that made this project a resounding success: our dynamic project leader Moses Paais, and our talented data analysts Rachma Putri Nur Avida and Astrid Aqila Fadillah . Your dedication and expertise have been invaluable! 🙌 Special thanks to our mentor and supervisor, Wivadario Wilana, for your invaluable mentorship throughout this journey. Your guidance has been instrumental in our success. 💼✨ Here's to driving innovation, enhancing customer loyalty, and setting new standards in the industry! Let's keep pushing boundaries and achieving greatness together. 💪🌟 #DataAnalysis #CustomerRetention #B2BMarketplace #Telkom #RevoU #DataDriven #CustomerLoyalty #BusinessStrategy

Hey there, folks! 👋🏼 I recently wrapped up an exciting project on customer profiling on my virtual internship project with RevoU x Telkom Indonesia, and I can't wait to share the deets with you all! 🤩 The objective was to dive deep into buyer data and identify distinct customer segments based on their purchasing behavior. By analyzing their recency, frequency, and monetary values with Kmeans algorithm (that's RFM for the data nerds out there 🤓), I uncovered four unique clusters: 1. Loyal Engagers 💙 - These awesome people are consistently making purchases, proving their loyalty to our platform. 2. Elite VIPs 💎 - A small but mighty group of super-active buyers who are dropping some serious cash! 💰 3. Potential Whales 🐳 - Occasional shoppers with relatively low-value transactions, but plenty of room to grow! 4. Rapid Repeaters 🔄 - Frequent buyers, but with smaller transaction values. Think individual consumers or small businesses. Armed with these insights, I crafted tailored recommendations to better serve each segment. From personalized campaigns and loyalty programs to enhanced customer experiences and cross-selling opportunities, we're gearing up to take our marketing game to the next level! 🚀 The main goal? The goal of this analysis is that by implementing these strategies, we can potentially increase sales in the next month! 🤑 Talk about a win-win for both our customers and the company!  Big thanks to Muhammad Fariz Gumai, my SDC, for his invaluable support and feedback throughout this project. This project was a great opportunity for me to showcase my data analytic skills, learn about the exciting world of e-commerce, and contribute to the success of a telecommunications giant. Stay tuned for more exciting project! 🎉 #CustomerSegmentation #DataAnalytics #ECommerce #Marketing 

Proudly Recognizing Our Neermai Volunteers – Join Us and Make a Difference! We’re thrilled to introduce our latest Neermai Volunteer, Fathima Faaiqa, who have officially received her Digital Certificate!🌟 This certificates is more than just a document—She represent the dedication and commitment these individuals have shown in contributing to our community and supporting Neermai's mission. At Neermai, we believe that true success isn't just about personal achievements; it’s about how we contribute to the betterment of society. That’s why we are offering FREE Digital Certificates to all volunteers who register on our platform. Whether you’re actively contributing or simply showing your support by registering, you’ll receive a certificate that can enhance your CV and showcase your dedication to helping others. Why Should You Volunteer with Neermai? - Boost Your CV: Show potential employers that you have the heart and the drive to make a difference. Your Neermai certificate is a testament to your positive attitude and community spirit. - Verified Digital Certificate: Each certificate includes a unique online verification link, adding an extra layer of credibility to your volunteer work. - Global Recognition: Neermai is a Sri Lankan initiative with global reach, supported by a team from the UK and developed by Sri Lankan talent who studied in Bangalore, India. - No Cost, Just Commitment: It’s completely free to join Neermai. We never ask for money—just your time, effort, and a willingness to make a difference. Are you ready to take the next step in your journey to make a positive impact? Register as a volunteer today and start contributing to something greater. 👉 Register Now: www.neermai.com 👉 Check online Fathima Faaiqa'S Certificate: https://lnkd.in/gHndpd8Y Proud to be a part of this global movement. Proud to be Sri Lankan. Proud to be making a difference. Let’s come together to build a better world, one good deed at a time. #Neermai #VolunteerWithUs #DigitalCertificate #SriLankanPride #CommunitySupport #GoodDeeds #VolunteerOpportunity #GlobalImpact #CVBoost #MakeADifference #HelpingHands #PositiveChange

Hello everyone! 🚀 I’m excited to share my RevoU NEXT Program-Virtual Internship X Telkom Indonesia. I asked to develop a dashboard for supporting the initiative of experts which is trying to monitor the company’s performance and provide insight and proper evaluation.  Disclaimer: The data provided is a representation of the original data which amount has been adjusted! Business Background: This E-commerce is a B2B Marketplace in Telkom. It is an e-commerce platform with the aim of facilitating access for Indonesian UMKM to government procurement of goods and services, particularly by BUMN. My focus was on developing a dashboard monitoring performance that was expected to support the sales team. The objective of its dashboard is to showcase overall business performance. The dashboard must provide a comprehensive overview of data and highlight growth to assist the sales team in making informed business decisions. Purpose: The primary objective was to develop a dashboard monitoring performance for the sales team and its manager to comprehend the overall business performance. Key findings include: 27.52% increase in revenue growth in 2023 which reached 35 Billion 27.66% increase in GMV in 2023 and reached 8.122 Billion The AOV has grown to 25 Million, up by 13,08%  There is a substantial increase in customer activity by seeing total orders in 325.074 Key Insights: The significant increases across all key metrics demonstrate our strong market position and successful business strategies. All these achievements highlight our ability to scale effectively, attract more customers, and drive higher sales. This consistent upward trend in revenue, GMV,  AOV, and total orders reflects strong business fundamentals and a solid market position. I extend my gratitude to the team for their support and collaboration. Special thanks to Bill Harry Hubertus Saragih as Data Team Lead in Telkom and Expert in this project, Adinda Nur W. as SM in my section, Muhamad Hendriansyah Lubis as SDC in my team for their invaluable insights and guidance. I hope this inspires others to pursue data-driven decision-making and continuous improvement. Feel free to reach out for further discussion! #DataAnalysis #Ecommerce #DataDriven #DashboardMonitoring