Omnicom Media Group Asia Pacific’s Post

Omnicom Media Group APAC’s award-winning branded content agency, DRUM helped Volkswagen conceptualise its first-ever podcast campaign in Asia titled "Singapore's Longest Test Drive". DRUM's creative strategy aimed to demonstrate the EV’s battery range. Partnering with Acast, DRUM worked with podcast hosts from The Daily Ketchup to record an episode while crisscrossing Singapore in the ID.4. Andrea Teo, MBA, Content Director, DRUM said the team wanted a fresh approach to launching the ID.4 that appeals to drivers and non-drivers alike. "We found that a podcast not only puts us in the space of a broad outreach, but also offered the opportunity to tailor content that is meaningful to both the brand and, importantly, the audience," she explained. Find out more about the campaign MARKETING-INTERACTIVE: https://lnkd.in/g2TNqKVY #TransformingExperiences #Podcast Georgina McKinnon Rebecca Simpson

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