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In this article, our Chief Digital Officer, Rashid Ahmed, explains how maintaining consumer trust and brand integrity is crucial for advertisers when teaming up with influencers. Read the article here: https://bit.ly/41kC4M9 #InfectiousAdvertising #digitaladvertising #influencers

Trust is the most powerful thing when it comes to influencer marketing... From transparency and authenticity, to effectiveness, the influencer marketing industry has changed and brands need to learn how to navigate this new landscape. Jago Sherman, Head of Strategy, shares his insight on the transactional nature of influencer marketing. Gone are the days of content creators selling their souls for a paycheck as we welcome authentic brand-building creators who base themselves on having trust with their audiences. Read more via the link below 🔗 The Media Leader #InfluencerMarketing #SocialMediaMarketing #Influencers #ContentCreators #MarketingNews #SocialMediaNews #SocialMediaAgency #InfluencerMarketingAgency

"The landscape of marketing has transformed significantly, evolving from QVC's television showcases to the interactive world of TikTok. QVC, a pioneer in home shopping, saw its revenue grow from $7.81 billion in 2010 to a peak of $12.1 billion in 2022 before declining to $10.9 billion in 2023. To capitalize on TikTok's rise, I think companies should look to partner with TikTok influencers who align with their brand. Use TikTok’s features like filters, effects and duets to showcase products and services in fun and innovative ways in order to build a community. Keep an eye out for trending content and be ready to act. In the new world, one day late is far too long." via Forbes #contentmarketing #influencers #digitalmarketing #tiktok #instagram #marketing #socialmedia #socialmediamarketing https://lnkd.in/dC5gFWbX

Audiences are dispersing at a faster rate than brands can adapt and evolve. It is essential for advertisers to tap into new methods of marketing, such as partnership and influencer advertising. impact.com APAC regional vice president of marketing Ayaan Mohamud shares insight into the changing digital environment. #marketing #influencer #social

"From Banners to Influencers: A Fun Journey Through the History of Internet Advertising" Have you ever wondered how internet advertising evolved from simple banners to complex influencer campaigns? Let's take a fun and engaging journey through the key moments in the history of internet advertising. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Banners and Pop-ups -First Banner (1994): "Have you ever clicked your mouse right here?" - simple and effective advertising. -Pop-ups: Annoying but popular at the time. Contextual Advertising and Affiliate Programs -Google AdWords (2000): Contextual advertising changed the game, making it more targeted and effective. -Affiliate Programs: Amazon started paying users for attracting customers, leading to the growth of affiliate marketing. Video Ads and Social Media -YouTube (2005): Video advertising became a powerful tool for engaging audiences. -Social Media Ads: Facebook and Instagram offer advertising opportunities with targeting based on interests and behavior. Influencers and Native Advertising -Era of Influencers: People trust recommendations from authorities. -Native Advertising: Less intrusive and more seamlessly integrated into content. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Internet advertising has come a long way from banners to influencers. Creativity, understanding your audience, and willingness to experiment are keys to success. If you need a professional approach to internet marketing, feel free to contact me. Share your favorite examples of internet advertising in the comments! Subscribe to my blog for more interesting stories. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━ #internetmarketing #historyofadvertising #advertising #digitalmarketing #blogging #influencers #nativeadvertising #contentcreation

Influencers have changed the game! 2mee takes them beyond social media. Our face-to-face patented technology HoloMessage® lets brands use their ambassadors across their omnichannel, boosting engagement where it counts. It’s time to put your most trusted voices right in front of your audience, wherever they are. #2mee #holomessage #viralnation #customerfunnel #retention #webpronews #influencers

Check out Financial Times latest article on the future of #influencermarketing #creatoreconomy #influencers

‼️Marketers see challenges with consumers actively avoiding ads which elevates the importance of influencers and content in this ever evolving ecosystem. See Nielsen article for more details. 👇 https://lnkd.in/gyQc4ct9

Hot off the Financial Times press - 'Upstart Agencies tap into Influencer Marketing; Europe’s creator economy is growing rapidly as more consumers and brands turn from traditional media to online platforms' In summary: 👩💻 Brands are increasingly shifting their advertising spend from traditional media to social networks. Initial results have been positive - consumer shopping choices are continually influenced by Influencers. 👩💻 Goldman Sachs estimates the Creator Economy to double in size and be worth half a trillion dollars by 2027. 👩💻 Whilst the industry is growing, experts advise that ensuring longevity in a Creator Career could/should include ensuring revenue streams other than just advertising - we should expect to see a continuation of Creators launching products/ranges/experiences. 👩💻 Brands and Creators (and Management!) should obviously continue to comply with advertising guidelines; Influencers should be active in detailing when they've been paid to promote products as Regulatory crack downs are set to continue (as they should...!) ...and more. #influencermarketingnews #influencermarketing #creatoreconomy HOUSE Talent

This read is a GOOD one! 📈 Influencer marketing is booming as brands recognize its vital role in social media strategies. Recent research highlights that 81% of social marketers now see it as essential. Social media and influencer marketing are interdependent, with influencers enhancing authenticity, reaching new audiences, and boosting engagement. Budgets for both are increasingly unified, reflecting their interconnectedness. Key platforms include Instagram, YouTube, and TikTok, while macro and micro-influencers drive significant impact. As personalized content becomes crucial, influencers help brands stand out and build lasting connections. Is your business using influencers? 🔗 https://lnkd.in/eQ9JsRSm