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Our media and creative webinar is approaching fast on July 18. Meet Anush Prabhu, one of our esteemed panellists. 🎉 Anush is a proven business accelerator, with over 20 years of experience, in helping brands and agencies transform themselves to deliver growth in this ever-evolving communications economy. He comes with the unique blend of experience in data, creative and media needed to drive solutions in today’s landscape.   Anush had most recently been an instrumental part of the transformational growth of Mediacom, as a Global Chief Strategy Officer, leading it to become one the fastest growing media agencies and being awarded Agency of the Year three times during a seven-year period.  He has also been credited for helping birth and shape several of the agency’s offerings, including Creative Futures which has been growing at 60% annually, providing people-first creativity for clients such as Dell, Google and Coca Cola.    Anush has been honored with several awards such as Adweek’s Media All Star, Adweek Young Influential and International Innovator. He participates in judging for several shows including Cannes and Effie’s and is also an ardent champion of diversity and inclusion, advocating for the cause in industry boards.   Our panellists will be discussing and debating topics such as: 💞 The evolving relationship between media and creative content ⚙ Strategies for integrating marketing disciplines 💡 Insights on future marketing trends 📍 July 18 2pm-3pm EDT To secure your FREE spot now, follow this link: https://lnkd.in/edB3ujUE Spaces are limited, so secure your spot now. #Media #MediaBuying #MediaPlanning #Creative #CreativeAgency #Advertising #Marketing #MarketingStrategy #Strategy

Heading to 🤠Austin🤠 next week for MediaPost's Planning & Buying Insider Summit? Then you don't want to miss Sidharth Gowda's panel on 9/18 all about the attention economy and how to measure it.

📣 Attention all Media Planners and Media Buyers... Download WFA's Diversity in Media Planning & Buying Guide today! Just as important as the messages we put out, is where they show up. The report includes advice on: 💡 Inclusive audience planning; 💡 Supporting diverse voices; 💡 Balancing brand safety; 💡 Measuring success. 🔗 Link to download: https://lnkd.in/eHPZrHJd At Conscious Advertising Network, it is our belief that democracy, public health, the climate, and more are under threat from a pandemic of disinformation and misinformation funded by advertising. Read our Mis/Disinformation manifesto: https://lnkd.in/eX6iKy2E Want to learn how to avoid dis/misinformation and promote quality journalism from diverse, credible sources? Contact hello@consciousadnetwork.org to find out more about our free membership. #ConsciousAdvertising #MediaPlanning #MediaBuying #ResponsibleAdvertising #BrandSafety #Disinformation #DEI #TogetherWeCan

🤔 What are the media industry's biggest misconceptions about news publishing? Sian Whitnall and Laura Nice, Co-CEOs at OMD Australia spoke to B&T recently for the ThinkNewsBrands video series titled 'Burning Questions: Agency Perspectives'. They shared their views on pertinent topics concerning the news publishing media, opportunities for agencies and brands, and how OMD is evolving and adapting to the changing landscape. 👀 Watch the interviews here: https://lnkd.in/dGHMhH9p #advertising #publishing

Welcome to dentsu annual Media Trends report 15th edition, where we share 10 trends shaping the media landscape not only in Southeast Europe, but around the world. It includes practical considerations about how these trends will influence consumers’ lives, businesses and society in 2025. https://lnkd.in/eVC-Vsvh #dentsumedia #dentsu #mediatrends2025

🗣️ “Clients are rightly becoming audience obsessed – building those deeper and richer partnerships with media partners is a big opportunity and I think we're getting to better integrated, bigger, bolder ideas." Our very own Sannah Rogers talks optimistically to Campaign UK about the rising levels of creativity in client media briefs – through objectives such as entertainment and purpose – that also focus on how to partner a mix of traditional and digital media.   https://lnkd.in/dRkCD5T8

"With the fragmentation of the media landscape and the proliferation of channels, we have many more touchpoints to work with. And at Mediaplus, we know exactly what people are interested in and what makes them tick. We can build on this and develop plenty more smart creative media ideas." With Cannes Lions International Festival of Creativity this week, Mediaplus Group CEO Matthias Bruell Brüll and Global Creative Lead Maximilian Florian Schöngen talk about how creative media ideas are developed and the impact they have 💡 🧠 Working together with the creative media team at Mediaplus, we are able to create truly innovative ideas by using behavioural insights to understand consumers and what motivates them. You can read more on their secrets to creative media planning in their interview below 👇 #CreativeMediaPlanning

The Q Score (popularly known as Q-Rating) is a measurement of the familiarity and appeal of a brand, celebrity, company, or entertainment product (e.g., television show) used in the United States. The higher the Q Score, the more highly regarded the item or person is, among those who are aware of the subject. Q Scores and other variants are primarily used by the advertising, marketing, media, and public relations industries. Nielsen Media Research was founded by Arthur C. Nielsen, a market analyst who began his career in the 1920s with marketing research and performance analysis. The company subsequently expanded into radio market analysis in the late 1930s, culminating in the Nielsen Radio Index in 1942,[10] which was meant to provide statistics as to the markets of radio shows. The first Nielsen ratings for radio programs were released the first week of December 1947. They measured the top 20 programs in four areas: total audience, average audience, cumulative audience, and homes per dollar spent for time and talent.[11]

Discover top strategies for maximising media impact with insights from the RTL Group Beach in Cannes featuring Karen Nelson-Field PhD and Les Binet. Learn how to optimise your media campaigns and drive meaningful engagement through the use of attention measurement and other modern effectiveness strategies. #amplifiedintelligence #attentionmetrics #canneslions2024

What does it take to build a more responsible future for media? According to industry leaders like Matt Bourn from the Advertising Association, Kunal Nagpal from InMobi, and GroupM's Sargi Mann, it takes collaboration, transparency, and a commitment to sustainability. Learn more about the strategies they're implementing from their insightful GroupM Rooftop discussion at Cannes Lions: https://lnkd.in/geVZaVQ8 _ #GroupMCannes