Omnicom Media Group’s Post

I know, I know. Just when you thought that you’d heard enough from me, I go ahead and hit you with a post every darn day this week but frankly… I just CANNESn’t with the news that’s coming out of Cannes Lions International Festival of Creativity and Flywheel right now! (#sorrynotsorry) Here's your #WednesdayWoo! 📣 Flywheel has only gone and become a certified TikTok Shop partner! Yes. You read that right. ❓ So what does this mean for our clients? We can help leverage Tiktok’s ecommerce potential and help you drive incremental sales just like Amazon, Walmart, and other marketplaces. Here’s what the boss (that would be our CEO, Duncan Painter) says “We can now offer a brand the ability, just like we can on Amazon, to go with a one-stop shop deployment through TikTok Shop on a global basis, which definitely differentiates us for all brands worldwide.” Here’s the full article 🔗 https://bit.ly/3VOGFoA #TikTokCertified #eCommerce #OmnicomCove #CannesLions2024

With this new ad format, you can: 💡Target a highly engaged audience 👀Premium visibility 📲Seamless redirection

Check this New Feature we just launched within Glovo App 🙌🏻 our greatest and more premium placement for awareness & visibility campaigns 👀 Appear on the Top of our Order in Progress screen in every Glovo Order in your Market ⚡️ #Glovo #GlovoAds #FMCG #NonFMC #RetailMedia

Glovo Brands Ads are expanding their horizons. We’ve launched a new ad format for brands so you can intersect with your potential customers when it matters most. 📱 If you’re a non-FMCG brand, this new ad format will allow you to advertise to users on the ‘order in progress’ page after consumers have bought their products. This new placement is visible during several key moments of the order’s journey: the making of, the pick-up, and the delivery, and will allow brands to impact highly engaged users right after their purchases. 🛍️ With this new ad format, you can: - Target a highly engaged audience - Premium visibility - Seamless redirection Want to know more? Explore how you can start advertising with Glovo by clicking here: https://glovo.live/4bylFHb #GlovoAds #RetailMedia #Glovo #GlovoBrandsAds

🚀 Big News from Ecomcy! We're Now an Official TikTok Shop Partner 🚀 We're beyond excited to share that Ecomcy has officially partnered with TikTok Shop! This strategic move is a game-changer for the Amazon and Walmart brands we proudly represent, aiming to catapult their growth and community engagement to new heights. In the ever-evolving and competitive landscapes of Amazon and Walmart, standing out is more crucial than ever. Our partnership with TikTok Shop is designed to do just that - amplify your brand's exposure and foster a loyal community around your products. Here’s how: Expanding Brand Visibility: TikTok's vibrant platform opens up unparalleled opportunities for brands to capture the attention of millions. We're here to harness this potential, driving significant traffic and spotlighting your products beyond the boundaries of traditional marketplaces. Building Meaningful Connections: At the core of TikTok lies a deeply engaged community. Through creative storytelling and authentic interactions, we aim to turn viewers into loyal customers and vocal advocates of your brand. It’s about creating a community that resonates with your brand’s values and vision. Navigating Competitive Challenges: The journey on Amazon and Walmart can be daunting amidst stiff competition. Our TikTok Shop partnership equips us with innovative tools and strategies to differentiate your brand, ensuring it not only survives but thrives. Seamless Integration of E-Commerce: With TikTok Shop, we’re not just engaging audiences; we’re directly driving sales. This integration means we can leverage content to shorten the customer journey, boost conversions, and gather valuable insights to refine your strategies across all platforms. We're here to revolutionize the way brands engage with their audience, transforming challenges on Amazon and Walmart into opportunities for growth. Let's navigate this journey together, leveraging TikTok to expand your brand's horizons and achieve unprecedented success. Stay tuned for how we're making waves in the e-commerce space. Together, we'll turn views into value and followers into fans. #Ecomcy #TikTokShopPartner #AmazonBrands #WalmartBrands #EcommerceGrowth #BrandVisibility #CommunityBuilding

"Connected Commerce" A phrase that is often uttered but loosely defined within the industry. At its simplest form, connected commerce should allow a consumer to shop on their own terms. The campaign illustrated below is one of the best examples of connected commerce I've seen to date. Every element of the campaign -- from digital media, IRL activations, influencer content and more -- encourages people to indulge in (and purchase!) a perfect pairing of creamy ice cream sandwiched between Chips Ahoy! cookies. Gopuff's unique ability to deliver the product in 20 minutes or less from any consumer touchpoint that sparks a desire to indulge is what takes this campaign from connected to connected commerce. So why does connected commerce matter? As Joanna O'Connell & Omnicom Media Group shared at Cannes, 4 out of 5 shoppers aren't following a classic linear path on their shopping journey -- they are skipping phases and making spontaneous purchases. Thank you to our partners at Fever, Secret Media Network, Spark Foundry, and Mondelēz International for pushing the industry forward.

Our recent DoorDash integrated partnership organically received 12.8 Million Impressions with an engagement rate of 5%! Our partnership with DoorDash for their recent Valentines campaign was activated across Memezar, Jokezar and DadSaysJokes for a fun and lighthearted tone of voice. These numbers are nothing new to us, but it’s always great to see branded content resonating highly with our audience, I wasn’t lying when I said Meme Culture is the way forward. Want to know how we did it? It’s simple: ➡️ Authentic approach - Utilising meme culture in our native formats ➡️ Subtle yet effective branding - The branding was clear in the campaign but wasn’t bold front and centre ➡️ Tapping into trends - following what is currently popular on social, we were sure to use that to our advantage Well done to the whole team on this campaign, special shoutout to everyone over at Cornelia Creative! DoorDash Kit Chilvers Sebastiano Rossi Josiah Campbell Aya Srour Brianna Simons

Speed is important in social commerce This duet has 60k interactions in just 20 minutes The time between demand + supply is permanently compressed - those reacting in real time will dominate The majority of mass fashion delivers trend that are in decline or even dead, yet they don't know it Hence mass fashion's historic losses A $1.7 TRILLION inventory distortion means quite simply that we do not have the things that people want There is no opportunity to get in front of your consumers when the algorithm determines your content is late Ecommerce is often described as a zero-sum game For Walmart to grow, Amazon has to lose That's not going to happen with the new TikTok partnership By combining the world's best algorithm that runs on community-driven content and insights with the unparalleled scale and reach of Amazon this new entity will possess an overwhelming competitive advantage that could completely crush the rest of the e-commerce competition So it's important to track trends if you want to get to your consumer Gen Z girls spend 5.3 hours a day on social btw... (Source: Gallup) If you aren’t participating in their trends, you can not sell your things Duets offer a super fast, low-barrier entry point into their real time cultural conversations, allowing brands to piggyback on trending content while simultaneously elevating original creators This rapid engagement perfectly illustrates the new reality of digital storytelling Features such as duets, aren't just social media fads They're the harbingers of a new era where the lines between creator and consumer blur Brands that harness this power can craft narratives that invite participation, allowing their audience to shape and extend the story in real-time This isn't just about staying relevant; it's about redefining what a brand can be It's about being ahead of the curve and being proactive instead of reactive It requires a fundamental shift in thinking... moving from selling to creating entire digital ecosystems where consumers can play, create, share, and connect The future belongs to brands that can seamlessly blend entertainment, cutting-edge technology, and community engagement And pay creators for the value they contribute beyond a one-off campaign Every single interaction online is an opportunity for storytelling, every piece of content a potential springboard for community-driven narratives... The brands that will lead tomorrow are those that embrace the convergence of tech and entertainment today, transforming themselves into platforms for creativity and connection #thegreatfashionreset #creatortomanufacturer #communitycommerce #contentistheproduct #creatorsarethestore

EXCITING Partnership Announcement 🙌 ❗#DoorDash announces partnership with Symbiosys to allow brands to reach new audiences on offsite advertising channels in one self-service platform while measuring performance in real time! #offsite #selfserve #search #social #display #retailmedia Please reach out if you want to learn more on how brands can levarage our platform with #DoorDash to drive scale and performance!