Omnicom Media Group’s Post

🌐 𝑰𝒏𝒕𝒓𝒐𝒅𝒖𝒄𝒊𝒏𝒈 𝑶𝒖𝒓 𝑵𝒆𝒘 𝑺𝒆𝒓𝒊𝒆𝒔: 𝑫𝒊𝒈𝒊𝒕𝒂𝒍𝒊𝒛𝒂𝒕𝒊𝒐𝒏 𝑰𝒏𝒔𝒊𝒈𝒉𝒕𝒔 𝒇𝒓𝒐𝒎 𝑶𝒈𝒊𝒍𝒗𝒚 🌐 In today’s rapidly evolving business landscape, digital transformation is more than just a trend—it’s a necessity. Companies like Ogilvy have set the bar high by seamlessly integrating technology, data, and creativity into their strategies, leading to groundbreaking results. 🔍 In our upcoming series, we’ll dive deep into Ogilvy’s latest digitalization approach, exploring how their strategies can inspire your business to thrive in the digital age. We’ll cover: - 𝑻𝒉𝒆 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒄𝒆 𝒐𝒇 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒕𝒓𝒂𝒏𝒔𝒇𝒐𝒓𝒎𝒂𝒕𝒊𝒐𝒏 𝒊𝒏 𝒎𝒐𝒅𝒆𝒓𝒏 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 - 𝑯𝒐𝒘 𝒅𝒂𝒕𝒂 𝒂𝒏𝒅 𝒄𝒓𝒆𝒂𝒕𝒊𝒗𝒊𝒕𝒚 𝒄𝒂𝒏 𝒘𝒐𝒓𝒌 𝒕𝒐𝒈𝒆𝒕𝒉𝒆𝒓 𝒇𝒐𝒓 𝒊𝒎𝒑𝒂𝒄𝒕𝒇𝒖𝒍 𝒄𝒂𝒎𝒑𝒂𝒊𝒈𝒏𝒔 - 𝑻𝒉𝒆 𝒄𝒓𝒊𝒕𝒊𝒄𝒂𝒍 𝒓𝒐𝒍𝒆 𝒐𝒇 𝒕𝒆𝒄𝒉𝒏𝒐𝒍𝒐𝒈𝒚 𝒊𝒏 𝒔𝒄𝒂𝒍𝒊𝒏𝒈 𝒑𝒆𝒓𝒔𝒐𝒏𝒂𝒍𝒊𝒛𝒆𝒅 𝒆𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆𝒔 - 𝑻𝒉𝒆 𝒄𝒐𝒏𝒕𝒊𝒏𝒖𝒐𝒖𝒔 𝒆𝒗𝒐𝒍𝒖𝒕𝒊𝒐𝒏 𝒏𝒆𝒄𝒆𝒔𝒔𝒂𝒓𝒚 𝒇𝒐𝒓 𝒔𝒕𝒂𝒚𝒊𝒏𝒈 𝒂𝒉𝒆𝒂𝒅 𝒊𝒏 𝒕𝒉𝒆 𝒅𝒊𝒈𝒊𝒕𝒂𝒍 𝒔𝒑𝒂𝒄𝒆 Join us as we uncover valuable lessons from Ogilvy’s journey and share how Stradonn can support your business in navigating the complexities of digital transformation. Stay tuned for the first post in our series! 🚀 #DigitalTransformation #MarketingInnovation #BusinessGrowth #StradonnConsulting

At Ogilvy Group Germany creating #impact is what drives us. We believe that the value created by our work must have a significant impact on our #clients business. Delivering a proper Return on Marketing Investment is good example for the impact we strive for. Our very own Friedrich Detering from our Ogilvy #Consulting Team and Martin Feldkircher from our #Data & #Analytics team published an article in HORIZONT on „How to master Return on Marketing Investment“. It’s definitely worth a read! Link in the first comment. And if you want to know more: reach out to us! 🙌 #Ogilvy #Horizont #ROI

𝐓𝐨𝐩 5 𝐚𝐠𝐞𝐧𝐜𝐲 𝐠𝐫𝐨𝐮𝐩𝐬: 𝐖𝐡𝐨 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐖𝐢𝐧𝐧𝐞𝐫𝐬 𝐚𝐧𝐝 𝐋𝐨𝐬𝐞𝐫𝐬? 📊 Let's dive into some key metrics that highlight who’s leading and who’s lagging behind. Here are the highlights: 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐫𝐨𝐰𝐭𝐡 (2019-2023): WPP nearing $20B; Publicis and Omnicom close behind. 𝐄𝐁𝐈𝐓𝐃𝐀 𝐚𝐧𝐝 𝐌𝐚𝐫𝐠𝐢𝐧𝐬 (2019-2023): Publicis leads with margins nearing around 20%; IPG and Omnicom at 16%. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐂𝐚𝐩𝐢𝐭𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 (2019-2023): Publicis leads, surpassing $20B; Omnicom and IPG follow. 𝐄𝐁𝐈𝐓𝐃𝐀 𝐌𝐮𝐥𝐭𝐢𝐩𝐥𝐞𝐬 (2019-2023): Publicis at 8.2; WPP around 4.0. 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧𝐬 (2019-2024): Omnicom over 20; WPP and Publicis around 20; Dentsu at 13. Curious to see the full charts and dive deeper into the numbers? Swipe through to explore these trends visually. What do you think explains the 2x difference in EBITDA multiples between Publicis and WPP? Share your insights in the comments! 💬

Multiple Occurrences of Optimal Attention Drive Better Results - one of the many key findings in a rich white paper just released by Havas Media Network. 📊 We’re excited to share a white paper recently released by Havas: What Do 9,000 Brand Lift Studies Teach Us About Attention & Memory? This is the largest attention and brand outcome study in the world. And it is based on an analysis involving Havas, Lumen, and Brand Metrics, leveraging viewability, frequency, attention, and brand metrics data across billions of attentive impressions. A huge thank you to Havas for the opportunity to collaborate—we’re looking forward to the next stages of this project! 🙏 Special thanks to Gareth Lloyd from our team and David Bassett from Lumen Research for dedicating countless hours to uncovering patterns in the data! There are business implications of understanding the link between attention and brand lift! Find the link to the full white paper in the comments: #dataanalysis #insights #BrandMetrics #Havas #Lumen #collaboration #attentionmetrics

A Surprising Insight into the PR Industry As a leader in the PR industry, staying ahead of trends and understanding the evolving landscape is crucial. One statistic that truly stands out is this: 🔹 80% of PR professionals believe that data and analytics are critical to the future of PR, yet only 20% feel confident in their ability to use them effectively. 🔹 This gap highlights a significant opportunity for growth and development within our field. By enhancing our data literacy and investing in analytical tools, we can unlock new levels of strategic insight and client success. As we navigate the complexities of modern communication, it’s imperative to bridge this knowledge gap. Empowering our teams with the right skills and resources will not only improve our decision-making but also drive impactful, measurable results for our clients. Let's embrace the power of data and transform the future of PR together! #PRIndustry #DataAnalytics #PRTrends #StrategicInsight #ClientSuccess #ContinuousLearning #PRLeadership

Thank you to Creativebrief for featuring our white paper, Engaging People, Building Brands: Ensuring Your Purpose Advertising Matters, as their insight spotlight of the week! This whitepaper explores the significance of purpose in marketing communications, delving into its potential pitfalls and the transformative power of creativity. Drawing from recent research and expert insights, we shed light on how brands can authentically integrate purpose into their strategies, avoid common traps, and ultimately drive growth. If you're seeking a more comprehensive discussion on this topic or wish to explore how it applies to your specific needs, download our full report or get in touch with us for further conversations. Link to download: https://lnkd.in/eX674j9A

Insight spotlight 💡 This week's spotlight is on CPB London 's insight paper, 'Purpose'. "Purpose is a relatively new strategic tool in the marketers’ arsenal, with much for us still to learn about how best to deploy it for maximum impact. And learn we must: Recent data from Bain reveals brand purpose is a top-three purchasing criterion for most consumers globally. In this paper, we call out four common ‘Pitfalls of Purpose’ - including irrelevance - and instead suggest the key ways in which brands can ensure their purpose advertising ends up actually mattering to their audiences." Download the full insight paper via the Creativebrief platform: https://lnkd.in/eUzGnG4b

Discover what drives today's marketers and creative minds globally? 🌎 In our recent Demand Metric X Rocketium study, over 200 global marketing experts and creative operations specialists shared their insights. Here's the scoop: 40% of them crave more efficiency, while 37% are all about effectiveness. Not to forget, 22% are keen on cutting costs, leaving everything else trailing far behind at a mere 4%. Want to dive deeper into the minds of industry pros like Alexandra Leite from The Estée Lauder Companies Inc.? She sheds light on how optimizing creative operations can supercharge growth and efficiency. ⚡ Don't miss out on these insider insights! Grab our 'State of Creative Operations: 2024 Edition' report now. 📊 It's absolutely free, just a click away: Download here: https://lnkd.in/gq84cq3Y Anush Prabhu Jerry Rackley, MBA Satej Sirur #creativeoperations

A great revenue summary from Andreas Reiffen of the big 5 agencies, but my question is which one is best poised to win in Digital Commerce? The best way to answer that is first to examine each one's capabilities, and to do that we need to find where their capabilities lie. In comments I've added a visualization of each holdco's holdings, from Eskimi. As you can see, each holdco is a sprawling network of agencies and capabilities, so it can be hard in some cases to figure out where their DC core resides, much less assess their strengths. To get started, here's the mapping I've come up with. Please let me know in comments if I've missed anything! Omnicom --> newly announced Flywheel Commerce Network. Not entirely clear exactly what it is but I believe it exists within OMG (Omnicom Media Group). Looks like there may also be DC capabilities in OMD USA and PHD? WPP --> I'm aware of Wavemaker within GroupM. Others? Do they have a centralized effort focused on digital commerce? Publicis - Profitero, CitrusAd, and data from Epsilon. dentsu - iProspect. Anything else? IPG Mediabrands - ???

Great insights from Alexandra Leite, VP, Global Creative Operations, Estée Lauder, regarding the challenges organizations still face with regards to streamlining their creative processes. Take a listen to this 2 minute clip: