In the Omnicom cove session, "Supercharged Creativity: Scaling Beyond The Super Bowl" BBDO New York’s Steven Panariello, Goodby Silverstein & Partners's Leslie Barrett, Mars Wrigley's Gabrielle Dallas Wesley, Critical Mass' Chris Gokiert and Adobe's Denise Colella explored the evolution of iconic Super Bowl ads into expansive, multi-channel campaigns. The panelists shared their perspectives on how successful brands harness the massive initial exposure of the Super Bowl, to launch creative executions that resonate across platforms to craft a fully immersive customer experience. "The Super Bowl is a unique thing, It’s the last collective media experience out there. — and it’s a real opportunity because consumers really want to know, and hear from brands so it’s already a really great stage." - Leslie Barrett from Goodby, Silverstein & Partner Contact us to find out more about this year's Omnicom Cove programming: cannes.omnicomgroup.com #OmnicomCannes #CannesLions2024 #Creativity
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Co-founder & CEO at Mustard Studio Ltd | Transforming Cinema and Hospitality Experiences | Independent Cinema & Film Specialist | Brand & Culture
Having a clear and bold #digitalstrategy is the key to success in the modern #filmindustry… The integration of digital strategies is becoming paramount for connecting with audiences and enhancing cinematic experiences. Successful brands are no longer relying solely on traditional marketing or standalone projects; instead, they are embracing holistic digital ecosystems that extend engagement beyond a single film release. Mattel is a great example of this; turning toy brands into media IP is just the beginning of their versatile, long-term strategy. And as Mattels CEO Ynon Kreiz said at the Variety Entertainment & Technology Summit this time last year - "This is not just about planting a TV series here or there. It's about a comprehensive approach to how we manage franchises with toys being a key and core capability. It's about creating multiple touch points with your fans, and [to] continue to grow that engagement that is very unique to what we can bring to the table.” By creating interactive experiences and employing data-driven marketing, brands can establish meaningful connections with their viewers, laying the groundwork for sustained interest and loyalty. Developing new initiatives in areas such as digital strategy, audience engagement, or customer service requires careful consideration of numerous elements - Mustard Studio can help you with this by providing strategic support, allowing your team to focus on what they do best while we handle the complexities. Get in touch with us today! 👉🏻 https://lnkd.in/edEAAs96 #brandstrategy #cinemastrategy #buildabrand
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Powerful experiences. Purposeful connections. More than ever before, creating and attending experiences must be worth the investment for brands and audiences. To maximize value, Emota believes you need to craft powerful experiences that create purposeful connections with audiences – changing how they think, feel, and act in ways that have immediate and lasting benefits for your brand. Learn more about our brand-new global experiential agency, Emota, by clicking here: https://lnkd.in/ggu9Ryi2
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Couldn't agree with this more, experiences are back. This mirrors our own biz reality, we're seeing a huge uptick in experience interest, ideas and requests, with new 2024 brand experience briefs hitting us on the regular now. While video (and AI-gen video) are hugely in the limelight at the moment, worth taking note that brands are also taking progressively bigger experience bets in the real-world too. Great overview here from Adweek worth checking out, with some nice insights. Dropping link in the comments to the full showcase of all the great experience work awarded by adweek this past year. Creatives we know, get at it for inspo. Quiver Graham Shelley #experience #experientialmarketing #brandexperiences #immersiveexperience #experiential #experientialevents
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This is going to be the most sold-out movie in December 2023 and even January 2024. Advertise your brands on movies with immersive experience. A blockbuster! #sales #profit #content #brand #brandbuilding #visibility #traffic #eyeballs #activation #sampling #launch #productlaunch #goals #target #screens #LED #bigscreen #boxoffice #exhibition #creativity #marketing #cinemaadvertising #malls #consumers #customers #digitalmarketing
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Adapting to Changing Consumer Behaviours: Trends Shaping Experiential Advertising 🚀 At Watch This Space, we’re always on the lookout for the next big thing in experiential advertising. As we move through 2024, several exciting trends are transforming how we connect with audiences. From personalisation at scale and sustainability to the rise of hybrid events and augmented reality, our latest blog explores the key trends driving the future of experiential advertising. Discover how these trends can help brands not only capture attention but also create lasting connections. Read the full blog now and stay ahead of the curve. #ExperientialAdvertising #ConsumerTrends #HybridEvents #AugmentedReality #Sustainability #MarketingInnovation #WatchThisSpace
Adapting to Changing Consumer Behaviours: Trends Shaping Experiential Advertising
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Strategic Marketing & Sales Leader | AI Strategist & Product Builder | AR / VR Pioneer | Brand Founder & Innovator | Seasoned Corporate Strategist | Negotiation Pro | Go-to-Market Expert |
Um… I attended an event at Campari on the Super Bowl’s top ads and why they work, and it was a revelation in the true craft behind some of the most engaging commercials of the year. Here are three pivotal insights I gathered, along with a forward-looking prediction for Super Bowl ads. 1. Emotional Engagement is Key: The ads that leave a lasting impression are those that connect emotionally. Whether evoking joy, nostalgia, or inspiration, emotionally engaging ads create a more meaningful and lasting bond with the brand. 2. The Importance of Brand Fluency: Making an emotional impact is one thing, but ensuring viewers can immediately link that feeling to your brand is another. Brand fluency is critical in a crowded advertising space, ensuring that the emotional investment translates into brand recognition and loyalty. 3. Creativity Balanced with Brand Identity: While creativity captures attention, integrating core brand elements ensures the message resonates more deeply and sustainably with audiences. This synergy between creativity and brand identity amplifies the ad’s effectiveness and bolsters long-term engagement. Looking Ahead: By 2025 and beyond, I predict a significant trend towards immersive advertising experiences during the Super Bowl. If Apple manages to get 20 million of these headsets into consumer hands over the coming years, we’re on the brink of a transformational shift. This shift will not only redefine the types of content consumers engage with but also how they consume it, ushering in a new era of storytelling and audience interaction. On a personal note, I’m setting a bold goal for myself: to create the very first Super Bowl commercial in a completely immersive format for the Apple Vision Pro [direct message me if you’re interested in working on this]. This ambition is not just about making history; it’s about shaping the future of advertising by delivering an unprecedented experience to viewers worldwide. A big thank you to WARC, System1, and Campari for the opportunity to attend such an insightful event. The journey of advertising continues to evolve, and I’m excited for what the future holds. #SuperBowlAds #AdvertisingTrends #ImmersiveExperience #BrandStrategy #campari #applevisionpro And special thanks Jason Chebib and Andrea Sengara and @Walt Greer and Alex Carantza for the great panel.
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A movement is always born from chaos. That’s not the situation, at least as I see it, and lots of agencies and brands see it. I always refer to the BBDO methodology ‘How to Incite a Movement' to organise my thoughts. It’s really about 3 stages, Each step reflects the principle phases that a movement goes through from the inception to becoming mass. Motivation + Agitation + Explosion is a framework that is great to have in mind to construct your movement: 😮 Motivation: This stage involves identifying and tapping into the motivations, desires, and emotions of the target audience. It helps to build a clear compass built around the Noble Purpose, driven by a code of conduct and behavior, our people and what incites them and finally identifying the tools that can be used to create this movement. 😝 Agitation: The agitation stage seeks to provoke a response or action. Therefore, this stage involves stirring up emotions, challenging perceptions, uniting the agitators overall. We need to define symbols, rituals and language to make sure we nail it. By agitating the audience, advertisers aim to create a sense of urgency or discomfort that compels them to take action - well ,we go from a giant insight to à reductionist incite. 😊 Explosion: The explosion stage represents the culmination of the movement, where the desired outcome is achieved. This could manifest as a surge in engagement, widespread adoption of a new behaviour or the realisation of a social / political change. We may emphasise the importance of creating a memorable and impactful moment that catalyses the explosion, whether it's a viral ad campaign, a mass protest or a groundbreaking activation. We have to break the chasm and see where it leads us - this stage marks the visible and tangible results I like this structure, like a ripple effect that makes things interesting. If you want to know more about creating a movement for your brand, comment ‘I like to Move it’ and I send you the original deck articulated with BBDO. #brands #challengerbrands #movement #BBDO #neon42 The illustration was chosen only to attract my buddy Simon Neate-Stidson
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Strategic Marketing Manager 💼 | Media Planner & Buyer (OOH) 💱 | 🚀Elevating Brands through Innovative OOH & DOOH Advertising Solutions
𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝘀𝗽𝗮𝗰𝗲𝘀 𝗶𝗻𝘁𝗼 𝗶𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗯𝗿𝗮𝗻𝗱 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝘀𝗶𝗻𝗰𝗲 𝟭𝟵𝟵𝟵. Our bold and innovative OOH creativity captivates audiences, bringing disruptive thinking to life. Elevate your brand with us—where visibility meets creativity. 𝙁𝙤𝙧 𝙢𝙤𝙧𝙚 𝙙𝙚𝙩𝙖𝙞𝙡𝙨, 𝙧𝙚𝙖𝙘𝙝 𝙤𝙪𝙩 𝙩𝙤 saleem.yousaf@saharadvertiser.com Sahar Advertising Services (Pvt) Ltd #OOHAdvertising #CreativeAdvertising #BrandExperience #OutdoorMedia #MarketingInnovation #DisruptiveThinking #SaharAdvertising #BrandVisibility #OutOfHomeMedia
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Creativebrief Industry Insights 2024: Embracing the Weird (and Wonderful)🧠 From John Lewis & Partners' unashamedly strange Venus flytrap by Saatchi & Saatchi UK to Hyundai's robotaxi global OOH promoting its latest driverless vehicle in an unconventional way, we've seen some wonderfully weird campaigns emerge recently. As we get further into 2024, we expect to see weirdness used a lot more in creative execution and communications. As a growing importance on subcultures emerges, the fragmentation of audience's attention in niche communities will allow even more space for the 'weird' to be celebrated. As part of our 2024 Industry Insights, we have assembled all of the latest 'weird yet wonderful' content and data, distilled from the Creativebrief marketing intelligence platform and our daily conversations with brands into one place. Want to check out all of this year's topics? Download our full Industry Insights 2024 report: https://lnkd.in/e2xC3gA3 Post features work by: House 337, Wonderhood Studios, and Dominic Murray, Global Head of Innovation, GroupM
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🎬✨ When two iconic brands come together, magic happens! Imagine walking through the city and seeing this brilliant campaign by Heinz featuring Deadpool and Wolverine, it would be brilliant. It's amazing how they’ve blended the excitement of the upcoming movie with the everyday joy of their Ketchup and Mustard. This campaign got me thinking about the power of creative partnerships and how storytelling can transform a simple advertisement into a memorable experience. At Clarity Media, we love seeing how brands connect with audiences uniquely and positively. Shared experiences! It’s not just about the products being sold or the services offered; it’s about the stories we tell and the relationships we build. Here’s to more innovative collaborations and creative storytelling in the world of digital advertising! What’s the most memorable ad campaign you’ve seen recently? Share in the comments! #Marketing #DigitalAdvertising #OutdoorAdvertising #Heinz #Deadpool #Wolverine #Storytelling #CreativeCampaigns #BarbadosBusiness
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