Omnicom Media Group (MENA)’s Post

An insightful webinar by DoubleVerify today, where UM MENAT's Regional Director Digital and Partnerships, Abdelnabi Alaeddine, delivered valuable perspectives on the evolving global advertising landscape and how the MENA region is shaping the future of digital media! 🌍💡 #Webinar #Media #DigitalMedia #GlobalInsights #Advertising #DoubleVerify

GroupM's 2024 Midyear Forecast This Year Next Year is here! 📣 The media and advertising world is transforming, the latest report unpacks these drivers behind it and predicts global ad revenue will reach $989.8 billion in 2024, led by powerhouse economies like the U.S. and China. 🔗 See an interactive overview of This Year Next Year here: https://loom.ly/vm1Wy50

The U.K. remains the largest advertising market in Europe, with total ad revenues reaching $47.8 billion in 2024, according to our latest This Year Next Year forecast. Created by GroupM’s Global Business Intelligence team, this report – released in June and December – looks at advertising revenue growth by channels and markets throughout the year. We expect U.K. advertising to grow by 4.9% in 2024 - with key drivers being CTV and retail media. Check out the Global overview below and do reach out if you’d like to see the U.K. numbers in more detail. 👉 https://lnkd.in/etqS_Ehq #thisyearnextyear #forecast #advertising #groupm

Have you noticed any trends in the local media industry over the past year? The Local Media Consortium is thrilled to share insights from our Local Media Industry Insights Survey, in which we surveyed local media professionals to gauge the current state of the industry, compare it to the previous year, and explore the outlook for 2024. The results reveal an encouraging outlook towards the digital aspect of local media. This enthusiasm isn't just about the present; it's also a clear indicator of the excitement for continued digital transformation and advancements. 🕵️♂️Curious about the trends our survey uncovered? Here's a sneak peek -- Nearly half of the respondents reported digital ad revenue was up in 2023 vs 2022, with 21% reporting it flat. 💬What are your predictions on the future of local media in 2024? Share your thoughts and join the conversation! 📰 Read more to dive deeper into the findings: https://lnkd.in/emGxnqAd 📊 Check out this link for survey highlights: https://hubs.li/Q02hJfqJ0 #localmedia #digitalmedia #digitalrevenue #digitaladvertising #localnews #localmediatrends #mediatrends

The U.K. remains the largest advertising market in Europe, with total ad revenues reaching $47.8 billion in 2024, according to our latest This Year Next Year forecast. Created by GroupM’s Global Business Intelligence team, this report – released in June and December – looks at advertising revenue growth by channels and markets throughout the year. We expect U.K. advertising to grow by 4.9% in 2024 - with key drivers being CTV and retail media. Check out the Global overview below and do reach out if you’d like to see the U.K. numbers in more detail. 👉 https://lnkd.in/ejn3PEcB #thisyearnextyear #forecast #advertising #groupm

Today sees the launch of GroupM’s latest mid-year advertising forecast, exploring how our industry has grown globally and on an individual market basis so far in 2024 – as well as a look ahead to 2025 predictions. The report paints a more optimistic picture for the global advertising industry, driven by digital growth, the recovery of key markets like China, and the accelerating adoption of retail media, CTV advertising, and AI. You can learn more in our interactive page below and do reach out if you’d like to see the U.K. specific breakdowns. :-)   https://lnkd.in/erepi7kr #thisyearnextyear #forecast #advertising #groupm

The U.K. remains the largest advertising market in Europe, with total ad revenues reaching $47.8 billion in 2024, according to our latest This Year Next Year forecast. Created by GroupM’s Global Business Intelligence team, this report – released in June and December – looks at advertising revenue growth by channels and markets throughout the year. We expect U.K. advertising to grow by 4.9% in 2024 - with key drivers being CTV and retail media. Check out the Global overview below and do reach out if you’d like to see the U.K. numbers in more detail. 👉 https://lnkd.in/epdFdUBh #thisyearnextyear #forecast #advertising #groupm

The U.K. remains the largest advertising market in Europe, with total ad revenues reaching $47.8 billion in 2024, according to our latest This Year Next Year forecast. Created by GroupM’s Global Business Intelligence team, this report – released in June and December – looks at advertising revenue growth by channels and markets throughout the year. We expect U.K. advertising to grow by 4.9% in 2024 - with key drivers being CTV and retail media. Check out the Global overview below and do reach out if you’d like to see the U.K. numbers in more detail. 👉 https://lnkd.in/edcrmmV5 #thisyearnextyear #forecast #advertising #groupm

🚀 Global #Ad Revenue to Pass $1 Trillion in 2025! 💰 According to GroupM, the #ad industry is set for significant growth: -2024 Projections: Global ad spending will grow 7.8% to reach $989.8 billion. -2025 Milestone: The industry will surpass the trillion-dollar mark in 2025, one year earlier than expected. -Digital Dominance: Digital ad gains are the key driver of growth. -Consumer spending remains robust despite challenges. #Advertising #Marketing #BusinessGrowth 🔗 Read more: GroupM Global Midyear Forecast (https://lnkd.in/d-hVwgcf)

GroupM's 2024 Global Mid-Year Forecast is here! This comprehensive report delves into key trends, emerging opportunities, and the future landscape of the media industry. Global ad revenue is set to soar by 7.8%, eventually surpassing one trillion in revenue by 2025. Digital dominates with pure-play advertising capturing 70.6% of the market at $699 billion. Connected TV isn't far behind, expecting a massive 20.1% growth to hit $38.3 billion. Out of home advertising is making a strong comeback, especially in China. Meanwhile, traditional media like TV, print, and cinema are seeing slower growth or declines. Dive into the full report for more insights: https://lnkd.in/evTrHUw9