Omnisend’s Post

Do you want reductive, generic content when researching online? Do you want content written for someone else? 🎯 Or do you look for something that feels like it hits your own personal bullseye? Duh. What do you think your customers want? Broad content you created, trying to be a "big tent"? Content that could be useful to anyone and stuffs in broad keywords? This why understanding your customers is critical. Don't create 1 piece of content that could appeal to all your customers. Know who you're serving. Know what they need. Know what they want from this content specifically. Then create tailored content that hit's their specific Bullseye. 🎯 You can do it. 🏋♂️

Curiosity is a powerful motivator. The best content doesn't just serve up answers on a silver platter. It sparks questions that light a fire under your audience. Get your prospect curious, leaning in, hungry for more - that's when the magic happens. That's how you transform passive engagement into a customer. Ahrefs has this down to a science in their content marketing. They purposefully craft their blog posts to end with a thought-provoking, discussion-starting question. These range from pointed challenges to invitations for input. The result? A thriving community of readers who don't just consume - they participate. Try this: Make a bold, contrarian claim - then back it up with rock-solid logic and evidence. Invite readers to poke holes. End with an open-ended question that prompts readers to share their own hard-won lessons and stories. Your turn – how will you create a curiosity gap in your next piece of content?

When most people ask "how do I promote my content?", they're actually asking “How and where can I spam my article?” Even though it's not the question they set out to ask, it's the question they ended up asking. It's not the right mentality when it comes to content promotion. In my new article, I attempt to reframe that mindset. https://lnkd.in/gvxpNVMa

Want to write headlines that grab attention and boost engagement? Remember those days of pouring your heart into content, but your headlines just weren't getting any clicks? Yeah, me too. I wrote informative articles, but my bland headlines looked like snooze fests next to the competition. That's when I discovered the lucrative art of crafting powerful headlines. By understanding the psychology behind attention-grabbing titles, using strong verbs and specific keywords, and sparking curiosity, I was able to turn my content into click magnets. Marketing is a journey of continuous learning and exploration. The more you refine your headline writing skills, the more lucrative your content becomes. Strong headlines not only attract readers, but they also establish you as a thought leader and a master of communication. Ready to ditch the boring headlines and write titles that get noticed? Stay tuned for the next post, where we'll reveal proven techniques to craft better headlines and boost your content's impact! This post is your secret weapon! We'll explore proven techniques that can help you write headlines that hook your audience and transform your content into a click magnet. ➡️ Swipe up to unlock the secrets and watch your content engagement soar! Tags:- #MarketingMastery #ContentMarketing #GrowYourSkills

I've worked in marketing for nearly 6 years and I'm still guilty of falling into this trap... The trap: Posting for the sake of it. Posting without any objectives. Posting because someone's said ''we need something to go out''. Posting because it's ''International Garden Gnome Appreciation Day''. It's easy to keep yourself busy producing endless content. It's easy to make yourself look busy to your colleagues and clients. But it's a waste of time. It's damaging to your brand. It's hurting your marketing efforts. It's making people tune out and go elsewhere. Ask yourselves these questions before spending hours curating content. Is this content helping me execute our marketing strategy? Is this content providing value or is it just noise? Is this content connecting with my audience? Would I consume this content? Is this content sharable? Remember, you're a human so test your content with yourself. If you wouldn't consume it, then your audience probably won't either. Stay Icy ✌️ If you need to go back to the drawing board and work out what great content looks like for your brand - get in touch. #ContentMarketing

How do you decide what type of content to include in your emails? I like to break it down to two main categories – evergreen content and timely content. Evergreen content is timeless. These are the main topics related to your brand, your customers’ biggest wants/needs, their most common questions or sales objections, and what they want to know about your products. This should form the basis of your automated content, as it never really changes that much. But for the consistent emails that you pump out to different audiences, this should revolve more around timely content. This is when you take the core ideas from your evergreen content and put a new spin on them by tying them to recent events, a new trend, or a certain time of year. You get a message that’s interesting, relevant, and true to your brand. How do you come up with ideas for timely content? #emailmarketing

Quick hack to get better at content creation Start asking yourself questions before posting. ↳What am I providing ↳Why am I posting this? ↳Why me and not others ↳What is in it for my audience ↳Am I bragging or sharing here? ↳Will this get me into an argument? ↳Could this post hurt other people? ↳Why should they see my content? ↳What separates me from the others ↳Will It help anyone other than myself ↳Is the post helping me towards my goal ↳Am I going too personal that I will be unsafe ↳What type of content do people enjoy on my feed Make your content about them, not you They should feel like it is for them Your end goal should be your audience, Make sure your content reflects that More questions = Better Clarity = Better content ♻️ Repost if you found this valuable. ---------------------------------- p.s. Have you started asking yourself questions before posting? ---------------------------------- If you want to build your brand on LinkedIn with better content, Send me a DM with the word brand, let us make your name known here. ----------------------------------

Posting consistently doesn’t have to burn you out!! Here’s how to make it easier... Consistency is important for growing your online presence, but it can feel exhausting to always come up with new content. Here are some ways to simplify things: 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐛𝐚𝐧𝐤: Instead of thinking of new ideas every day, spend a few hours each month brainstorming and creating content in batches. You’ll always have posts ready to go. 𝐑𝐞𝐩𝐮𝐫𝐩𝐨𝐬𝐞 𝐲𝐨𝐮𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭: Take your top-performing posts and give them a fresh spin. This saves time and makes sure your best ideas reach more people. 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐨𝐯𝐞𝐫 𝐪𝐮𝐚𝐧𝐭𝐢𝐭𝐲: Posting a few times a week with valuable content works better than posting every day without substance. Find a content rhythm that feels manageable, and watch how staying consistent can grow your brand without burning you out. #contentmarketing #contentstrategy

🚫 Never engage in marketing activities as a brand without conducting thorough research. 🚫 Too often, projects throw big money at marketing without a proper strategy. This approach is a recipe for disaster. Without a solid strategy, your marketing efforts can damage your brand more than build it. Remember, research is the foundation of successful marketing. Take the time to understand your audience, craft a clear message, and plan your campaigns thoughtfully. Your brand's future depends on it. I'm Victor Fawole a web3 writer and content strategist, follow me for more quality posts. #MarketingStrategy #BrandBuilding

If you’re not repurposing content, you’re basically just throwing content down the drain 🚰 Being able to reuse and repurpose content is a great way of building on topics of interest that work for you and your audience. 🧱 It helps build consistency 🥇& gets you noticed within a niche (if that’s what you’re trying to do) There are smart ways to repurpose without just copy and pasting ♻️ ↳ Write 3 versions of the same post, scheduled a month or so apart Great for building authority on your topic & for understanding what kind of posts resonate best with your network ↳ Published a post with 3 tips? Deep dive baby, you’ve just bagged yourself 3 more posts ↳ Spent your precious time writing a blog only to share it once? You should be able to get 3-5 posts from an article, EASY This isn’t about rinsing the same post until your audience is bored It’s about working smarter not harder to build your authority on a topic Don’t let good content go to waste 🗑️