On’s Post

This campaign brilliantly showcases how to stay ahead and remain relevant to diverse audiences. By partnering with a high-profile actress like Zendaya, ON effectively taps into a new segment and target audience, engaging a younger demographic that may not traditionally follow tennis. Simultaneously, Roger Federer continues to appeal to long-time tennis enthusiasts and sports fans. This strategic blend of star power and innovative storytelling exemplifies best practices in advertising. It’s a masterclass in maintaining brand relevance and top-of-mind awareness among shoppers. Kudos to On for creating such compelling content that speaks to multiple generations and keeps the brand at the forefront of the market. #MarketingStrategy #BrandAwareness #Advertising #Innovation #ON #Zendaya #RogerFederer

What an execution.

Whats is On doing? Here’s the big question! The brand has been hitting one success after another with its partnerships, sponsorships, and marketing activations, and I wanted to highlight three key points. The first is Zendaya’s presence as the brand’s ambassador. After starring in "Challengers," where she played a tennis player, Zendaya has become closely associated with the brand. She appeared in a video with On’s long-time partner and tennis legend Roger Federer and even launched her own collection. Here’s the link to the post about the collection: https://bit.ly/3yfc7Ue The second point is the launch of the LightSpray™ technology. This revolutionary product not only caught the public's attention but also positioned On as a leader in sports technology. The idea of a shoe that can be "sprayed" onto the feet before a race showcases the brand's ability to think outside the box and deliver solutions that truly make a difference for athletes. Here’s the video of the launch: https://bit.ly/4c6HD4p And third, but certainly not least, is the brand's presence at the Paris 2024 Olympics. In addition to being the official sponsor of the Swiss team, On is sponsoring three triathlon giants (Kristian Blummenfelt, Paula Findlay, Chelsea Sodaro), further positioning the brand as a leader in performance and reinforcing its presence in one of the world's most challenging and respected sports. Here’s the link to the collection: https://bit.ly/3LUOByI #Marketing #Advertising #OnRunning #Innovation #Olympics #Triathlon #BrandStrategy #Entrepreneurship

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The most important point in any game is the one being played right now. This is precisely the “intensity, clarity and focus” that Federer emphasized in his Dartmouth speech. It’s about the relentless commitment to channeling one’s energy fully into the present moment - a practice evident in the daily routines of many top athletes. This deep focus is also a key trigger for entering the flow state, where high performance becomes seemingly effortless. Another angle to look at it: the current point remains the most important, regardless of the opponent. Complacency often creeps in when we are facing an “easy” task. We lower our guard, our attention drifts away, and our performance suffers. However, top athletes prioritize consistency, maintaining their focus day in and day out. This is the essence of greatness - not just playing to win, but loving the game itself.

Tips from the legend. Let’s goo🎾🎾👏🏽👏🏽

Performance analysis of tennis player Roger Federer: A review of the Wimbledon 2019 final between Novak Djokovic and Federer. I analyzed the stats for the first set, which revealed many things. #performanceanalysis #Wimbeldon2019 #NovakvsFederer #rogerfederer

Tennis, much like life, teaches valuable lessons. For instance, Roger Federer's Dartmouth Commencement speech highlighted the importance of passion, persistence, and triumph. These principles are not only crucial on the court but also in personal and professional growth. Embracing these lessons can foster resilience and a positive mindset, essential for overcoming challenges in any field. Dartmouth College #passion, #persistence, #triump, #growth, #resilience, #positivemindset. #supplierdiversity #SocioEconomic #inclusiveprocurement #DartmouthSupplierDiversityProgram

Epic speech from Roger Federer on lessons learned from tennis. Marginal gains lead to huge results! From 2004 to 2011, Novak Djokovic went from being ranked outside the top 100 players in the world to #1. The % of matches he won climbed from 49% to 90%. The difference is razor thin, on average 2 points more won per set. Marginal gains lead to huge success. #StartSmall #WinBig 

In 2017 the #1 tennis player in the world was 
@RafaelNadal
. He won ~56% of points (~$15.8M). 
@GeraldMelzer
was #100 & he won ~51% of points (~$300K). The difference is razor thin or an average of 2 points more won per set. Marginal gains lead to huge success. #Confidence #Grit #Resilience #MentalToughness

WILSON SPORTING GOODS Co. "As I venture into the sports equipment industry, this post has provided valuable insights. Here’s how I’m approaching my initial steps: Identifying Key Trends: I’m diving into market trends to ensure my products meet current demands. Establishing Connections: Building relationships with industry leaders and potential clients. Developing a Unique Value Proposition: Creating a unique selling point to stand out in international markets. Navigating Regulations: Learning about export regulations to ensure smooth transactions. I’m eager to implement these strategies and would love to hear any additional advice from those experienced in this field. What worked best for you in starting your journey? @wilson sport