On Line Design, Inc.’s Post

Happy 2024! If you were part of a #layoff, were #laidoff last year, and are a #jobseeker #opentowork #openforwork never fear! There are lots of #hotjobs available!! Check out this new #jobposting with Lori Lustig! I can help you navigate your search with my 20 years of experience in the industry and as a #resumewriter. I can prepare a strong ATS friendly resume to get you results and get you back to work QUICKLY! There is a lot more competition with the recent #layoffs, so it’s even more important you stand out from the competition, and you have a proven job search strategy. How I can help you: • Customized resume preparation- taking the time to thoroughly understand your expertise, not just providing a basic questionnaire or mass-produced “cookie-cutter” resume template. • LinkedIn profile preparation/optimization. • Job search coaching to walk you step-by-step through the process so you aren’t aimlessly applying to jobs and not getting responses. • Freelance Recruiter with a vast network of hiring manager/recruiter contacts to connect you to. 106 of my clients accepted offers for new jobs in 2023, 124 in 2021 and 112 in 2022! One obtained a $70K increase in her previous salary, one DOUBLED his salary, one a $50K increase, one a $55K increase and another a $35K increase! Visit my 120+ LinkedIn recommendations of success stories. Two recent client’s success stories “I went from constant rejection to averaging 6 interviews a week almost overnight.” “I wanted to thank you for all of your help and assistance in this process. I am going on to start my dream job thanks to you and your guidance. I wouldn't have gotten my foot in the door without your reach and connections. Again thank you so much for everything you have done for me and for others. I am blessed to have come across you in this vast network of people." Please take advantage of my FREE RESUME REVIEW offer on my website. https://lnkd.in/g-4bcFV “Remember you only get one chance to make a first impression, make it a Professional Impression!!”   #careercoach #resumewriter #ono

closed - 👋 Hello! We are #hiringnow and this time its for a senior #performancemarketing position! 💻 Senior in Performance Marketing & Ads: 1. Execute digital advertising strategies across platforms like Google Ads, Meta, Instagram, YouTube, Quick Commerce platforms, and Amazon to boost Revenue and brand awareness. 2. Optimize campaigns by continuously analyzing performance and running A/B tests to maximize ROI. 3. Plan & Manage advertising budgets for effective spend allocation across campaigns. 4. Generate reports on digital campaign performance, providing insights and future strategies. 5. Use analytics to track success and optimize key metrics like CTR, CVR, CPA, and ROAS. 6. Work across marketplaces to run campaigns like Amazon, our website, Google, Meta, BlinkIt, Zepto & more as we scale. Years of experience: 2-3 minimum Interested? Email us at anshita@fixmycurls.com and we'll get back to you if your profile makes sense! 😊

Have you ever gone on a date wearing shabby clothes and a bad haircut? Imagine this: You spend a good amount of money to get professional photos taken. Then, you pay for a PREMIUM membership on a dating site. You even invest extra in marketing to get dates faster. And then, you show up for the date looking like Will Smith in his first interview in Pursuit of Happiness. Unless you can charm your way through like Will Smith, you've just wasted all that money on marketing. No one in their right mind would do that, right? Yet, this is exactly what many Omni-channel brands do. They focus heavily on ads, spending millions of dollars, only to lead their favorite customers to a poorly optimized Product Detail Page (PDP). No compelling images, no bullet points, no reviews—just a lackluster experience. Why would anyone purchase? Here’s the reality: Many brands treat content optimization as a “nice to have” rather than a “need to have.” And the stats don’t lie: ⚫ 78% of brands report focusing more resources on retail media than PDPs. ⚫ Only 25% update their PDPs for seasonal changes. ⚫ 58% of brands have PDPs SEO-optimized at product launch. ⚫ Hiring for PDP-focused roles is trending below retail media hiring. ⚫ 55% of brands aren’t even testing how to apply GenAI to their PDPs. Moral of the story: Stop missing out on the chance to impress your prospects with poor PDPs. And, of course, don’t forget to dress well for your dates! #RetailMedia #PaidAds #PDP #Amazon #ecommerce #Walmart

I'm an Amazon brand strategist, and I'm tired of seeing half-hearted work. I might make some enemies with this post, but it needs to be said: too many brand strategists don't do the deep technical work that's necessary for Amazon success. I've lost count of the number of accounts I've seen where brand strategists manage the account for the sake of doing so. - They don't check the data. - They don't look for patterns. - They don't dive deep into reporting. - They don't test and experiment with new strategies. And they wonder why the account isn't hitting its KPIs. The problem is that Amazon is constantly evolving, and what worked last year won't necessarily work this year. Brand strategists who don't keep their finger on the pulse of the platform are doing their clients a disservice. If you're an Amazon brand strategist, I implore you: do the deep technical work. Get your hands dirty in the data. Test new strategies. Keep up with the changes Amazon makes. Don't be a lazy strategist. Your clients' success depends on it, and ultimately, so does your reputation. #amazonfba #amazonagency #amazonbrand

The Amazon DSP (Demand-Side Platform) advertising Account Manager is a professional responsible for managing advertising campaigns on Amazon's DSP platform. Their role involves creating, optimizing, and monitoring ad campaigns to ensure they meet the client's goals and objectives. As an Account Manager, you would work closely with clients to understand their advertising needs, develop strategies to reach their target audience effectively, and maximize the performance of their campaigns. This includes setting up targeting parameters, selecting ad formats, monitoring campaign performance metrics, and making data-driven decisions to improve results. Additionally, Account Managers often analyze campaign data to provide insights and recommendations for optimization, such as adjusting bids, targeting criteria, or creative elements. They also collaborate with internal teams to ensure smooth campaign execution and client satisfaction. If you're interested in pursuing a career as an Amazon DSP advertising Account Manager, gaining expertise in digital advertising, data analysis, and client communication skills would be beneficial. Understanding Amazon's advertising platform and staying updated on industry trends would also be essential for success in this role. Fell free to ask about your quries in DM Regards Ayesha Tariq #amazon #amazondsp #digitalmarketing #advertisementagency #amazonads #demandsideplatform #offamazonads #AdvertisingTechnology #AccountManagement #DigitalMarketing #MarketingStrategy #OnlineAdvertising #DisplayAdvertising #TargetedAdvertising #Retargeting #AdTargeting #CampaignOptimization #AdOperations #DigitalMediaBuying #MediaPlanning #AmazonAdConsole #EcommerceMarketing #RetailMarketing #BrandMarketing #PerformanceMarketing #GrowthMarketing

19 things that destroy a #DTC brand: 1. Blind focus on acquisition and “funnelz” 2. Over-reliance on one marketing channel (see: Meta, 2021) 3. Over-reliance on one sales channel (Amazon, Shopify) 4. Over-reliance on VC funding 5. Hiring too many senior people out of big established traditional brands thinking you are getting ballers 6. Hiring too many junior “Facebook gods” to lead your marketing 7. No budgets or forecasts 8. Looking at ROAS over ROMI (what's ROMI? link in comments) 9. Blind focus on “incrementally” of marketing campaigns over the big picture of brand, product, and distribution (see: deck chairs, Titanic) 10. Focus on tactics > strategy 11. Ignoring supply chain, demand planning, and inventory financing 12. Not engineering successful retail store launches (see: ShopDrops, link in comments) 13. No OKRs, no accountability 14. No building a customer list 15. No nurturing that customer list (see: lifecycle marketing) 16. No sense of contribution margin or CLV vs. CAC 17. Culturally living inside a bigger company 18. Thinking agencies will solve all your problems 19. Spending too much time posting about your pyrrhic victories vs. growing your profits Avoid these at all costs. What’d I miss?

Hiring Digital Marketing Managers Interested candidates DM me and checkout JD Should have Knowledge about Instagram, Facebook, Twitter and other social Networking sites Monitor company presence on social media. Launch advertisements to increase brand awareness. Research, track, and analyze consumer behaviors and implement research into social media and Amazon campaigns. Social media savvy, with in-depth knowledge of current digital trends strong analytical. Manage social media calendar. Collaborate with the web development and design teams to improve landing pages and website elements to increase conversion rates. Proactive and self-motivated, with a strong ability to prioritize tasks and meet deadlines. #Hiring #digitalmarketing #socialmedia #googleads #googleanalytics

Reposting for visibility. If you can work with Andrea, consider it a personal balance sheet investment. One of the best that can be made

What is a ‘Creative Strategist’ ?? 🤔🤔🤔 This is a VERY common hire right now, in particular for D2C brands. But, what does it mean and what do these people do? Take a look at this article as it explains it very well 🙌 Link in the comments 👇

#hiring Sr. Product Manager, Philadelphia, United States, fulltime #jobs #jobseekers #careers #Philadelphiajobs #Pennsylvaniajobs #AdvertMediaEntertainment Apply: https://lnkd.in/gAaZwNqs FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.Job SummaryWe are looking for a Senior Product Manager to set the vision, strategy, and roadmap for the Beeswax DSP's core serving platform. Your job is to define the future of Beeswax by adopting new technologies and enable new feature to optimize buys. Working alongside the best-in-class engineering team and customer services team, you will take advantage of the unique data capabilities of Beeswax and create industry-leading technologies to shape the future of ad tech.Job DescriptionThis role will be working on the Beeswax component of the Freewheel/Comcast product suite. Beeswax's driving vision is to build great advertising software. We are an easy to use, massively scaled, high availability advertising platform founded by industry veterans. We have been acquired by FreeWheel, another leading advertising technology company. We are growing our customer list and our engineering team. We offer our customers the most extensible and transparent advertising platform in the world and process millions of transactions per second.We are looking for a Senior Product Manager to set the vision, strategy, and roadmap for the Beeswax DSP's core serving platform. Your job is to define the future of Beeswax by adopting new technologies and enable new feature to optimize buys. Working alongside the best-in-class engineering team and customer services team, you will take advantage of the unique data capabilities of Beeswax and create industry-leading technologies to shape the future of ad tech.What You'll Do:You'll determine both the product vision and strategy for the serving teamIntegrate with FreeWheel's world class SSP to maximize synergy between the two platforms.Collaborate closely with our Engineering team to guide products to launch and beyondWork with our UX team to come up with efficient, comprehensive but highly usable designWork with all essential stakeholders, internal and external, to achieve high-quality decisions and outcomesShowcase your product launches in release trainings, client emails, and company webinarsWho You Are:4+ years of product management experience in an Advertising Technology productExperience leading a technical product development cycle and shipping successful productsYou are a quick, deep learner with the ability to understand our customers' needs on both the business and technical