On The Stage’s Post

In a world dominated by visual storytelling, placing your Google Video Ads on YouTube is a strategic move akin to a director choosing the perfect lead for a blockbuster musical. #Googleads #YouTubeads #videoads

Creatives... are you ready? 👀 Our Managing Partner, CCO and creative powerhouse Pamela Scobbie gets into some campaign predictions for the year on how to make epic work in 2024 🫡 🔗 Link in comments to read the tips and real truths!

Today, something interesting happened. I was minding my own business, scrolling through my phone, when I felt someone peeking over my shoulder. Classic metro moment, right?  Just as I was about to give them the look, my eyes caught this super cool ad by boAt X Deadpool. It couldn't have been timed better! I spotted this ad during my daily ride or die scenario. The ad placement is genius, grabbing the attention of so many people like me. Sharing my little story with you all. What do you think about this new ad? Has anyone else seen it? Share your thoughts in the comments below!

The focus within the performing arts industry since the pandemic shut-down has mostly been on audience return—and rightfully so. But now the industry is in financial hardship, and we need to change tack. It’s time to focus on revenue. In this article, Director of JCA Arts Marketing, Jamie Alexander shares tips to ensure that your organization is maximizing earned revenue.   https://lnkd.in/gWximuK3

Ever wondered how a simple ad can perfectly capture the essence of a festival? Let me show you how we did it! At Painting Pictures, we were tasked with creating an ad that resonates with the festive spirit. 🎊 Our goal was to bring a touch of joy and authenticity to the celebration, and here's how we did it: 🏡 Client Brief: Create a heartfelt ad that embodies the theme of festivities, showcasing genuine moments of celebration and connection. The target audience was a middle-class family, the exact demographic for the brand. 💖 Our Approach: We took a unique approach by literally stepping into the kitchen of a middle-class family. Our ad, set during Holi, captures a charming moment of playful banter between a husband and wife as they prepare for the festival. Execution: ✨ Authentic Setting: We filmed in a real kitchen to ensure the portrayal was genuine and relatable to our target audience. 🎨 Festive Spirit: The ad highlights the warmth and joy of Holi, focusing on the small, loving interactions that make festivals special. 💫 Emotional Touch: By capturing the everyday moments of a family preparing for the festival, we aimed to create a connection that resonates deeply with viewers. 🥳Results: 📈 YouTube Views: 9.1K 👍 Likes: 420 💬 Comments: 55 🔁 Shares: 320 ⏰ Watch Time: 120,000 minutes ✨ Engagement Rate: 5.2% 👁️ Impressions: 150,000 🚀 Subscribers Gained: 1,200 🎥 Here’s the Ad for you to watch: https://lnkd.in/dndUTm7H The response has been wonderful, showing that sometimes the simplest moments can make the biggest impact! 🌟 So? Want to create an ad that truly connects with your audience? Let’s bring your brand’s story to life with authenticity and heart. 📞 BOOK your 1:1 Consultation Call Now for FREE! 💼 #writer #storyteller #agency #founder #CEO #marketing

Deepen Your Video Impact with Our Advanced Approach #VideoProduction #AdvertisingVideoProduction #BizitalBazaar

People Want Funny Ads “Work entered into this category should use wit and satire to provide amusement and create memorable, laughter-inducing connections with audiences,” Cannes Lions noted in a statement. Research shows there’s a good reason behind adding a humor category. More than purpose, surprise, or novelty, humor is the most prominent factor behind many of the most popular commercials in modern history, according to new findings from marketing and innovation consultancy Spikes. “The all-time favorite ads manage to have a lasting impact not for weeks or months, but decades,” said Gordon Euchler, co-founder of Spikes. “Among those ads, humor is significantly more important.” “Comedy sticks and it’s a really good tool to get people to like your brand,” Rob Baird, co-founder and CCO at ad agency Preacher, told ADWEEK. Resource: ADWEEK #marketing #digitalmarketing #export #internationalmarketing #tile #ceramictile #iraniantile #porcelaintile

Attention Marketing and Communication Professionals! Register today to explore how Music Theatre Wichita (MTW) uses data-driven storytelling to move beyond traditional metrics and measure the true impact of their marketing efforts. Through compelling case studies, discover how MTW transforms numbers into captivating narratives that resonate with audiences, amplify engagement, and ultimately drive results. Join the journey from applause to ROI with speaker Marco Benitez on Wednesday, May 1, and see how data can unlock the magic of storytelling!

Stop what you are doing and send this screenshot to every client of yours! This is a screenshot from the Cannes Lions 2024 Wrap-Up report. For those who don't know the Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of advertising and creative communications industry. And the wrap-up report says that this is the first time after the pandemic that humour-oriented creatives have been winning worldwide. It doesn't matter if you're doing a presentation for an internal meeting or a nationwide ad campaign if you infuse humour into it, it will be received well. In comedian/actor Kenan Thompson's words, "Humour cuts through the noise. If something is funny, it doesn't need to fight for your attention, you'll seek it out." There's a reason why the guys behind Moonshot, Devaiah Bopanna and Tanmay Bhat constantly come up with Ad Campaigns that go viral, they get humour. So, "Hasi toh Phasi!" that's it, that's the message. . #humourInAdvertising #AdvertisingInIndia #TanmayBhat #Moonshot #FunnyAds #CannesLions2024