Onalytica’s Post

Welcome back to What We’re Reading, our weekly roundup of news stories, marketing insights, and B2B industry updates that caught our attention. As more B2B companies turn to influencer marketing, crafting effective strategies has become even more crucial. Here’s what we’re reading in #B2BMarketing: • A guide to B2B influencer marketing • Creating a consumer-like business experience • A greener approach to media planning • What’s behind the jump in digital B2B ad spend. Learn more at: https://lnkd.in/gcj6RFbd

Influencer marketing is a major player in B2C, but it can be just as effective in B2B if you find the right fit. So how can b2b marketers get started? Our Media Director, Robyn Hartley sat down with Kristen Sesto, from Custom Influence to discuss what to look for in a good influencer partnership. Their advice? Start small, test, and make sure you amplify your brand in an authentic way by aligning with experts who match your values. #b2bmarketing #b2binfluencermarketing #b2binfluencerstrategy #b2bsocialmedia

Influencer marketing is a major player in B2C, but it can be just as effective in B2B if you find the right fit. So how can b2b marketers get started? Our Media Director, Robyn Hartley sat down with Kristen Sesto, from Custom Influence to discuss what to look for in a good influencer partnership. Their advice? Start small, test, and make sure you amplify your brand in an authentic way by aligning with experts who match your values. #b2bmarketing #b2binfluencermarketing #b2binfluencerstrategy #b2bsocialmedia

Influencer marketing is a major player in B2C, but it can be just as effective in B2B if you find the right fit. So how can b2b marketers get started? Our Media Director, Robyn Hartley sat down with Kristen Sesto, from Custom Influence to discuss what to look for in a good influencer partnership. Their advice? Start small, test, and make sure you amplify your brand in an authentic way by aligning with experts who match your values. #b2bmarketing #b2binfluencermarketing #b2binfluencerstrategy #b2bsocialmedia

With 75% of shoppers turning to social media for buying advice, influencer recommendations have a serious impact. 🚀 Imagine having a trusted advocate recommend your product or service to thousands, even millions, of potential customers. Partnering with the right #influencer can skyrocket your sales! 📈 Has your brand considered this strategy? Here are just a few benefits: ✅ Boost brand awareness ✅ Build trust ✅ Drive sales Don’t miss out on this incredible opportunity to connect with your target audience. 🤝 Not sure where to start? Let's collaborate to create an influencer campaign that delivers the results you're looking for. Visit our website to learn more. 📲 www.itsgoaldy.com --- #socialmediamarketing #marketingexpert #B2B #goaldy #goaldysocialmedia

As discussed, influencer marketing can be a valuable addition to your B2B strategy, but determining the right budget can be challenging. Swipe through these graphics to explore different influencer events and get an estimate of the rates you can expect. #InfluencerMarketing #DallasMarketing

As you wrap up the holidays, make sure you prioritize B2B influencer marketing as part of your 2025 plans. Learn how when a longstanding client needed to bolster brand awareness in the heavy construction industry, they turned to Chirp for creative guidance to exceed their goals: https://lnkd.in/eJzSA4Kt

In a world where trust in brands is below 40%, how can B2B companies reconnect with their audiences? 🤔 I’ve seen influencer marketing become one of the most effective ways. People trust people more than they trust brands. That’s why partnering with industry thought leaders and empowering your own employees to be advocates helps you: ✅ Build genuine relationships ✅ Cut through the social media noise ✅ Drive business impact For more on using influencer marketing in B2B companies, here’s a great read by Chris Savage from Wistia for Entrepreneur Media: https://lnkd.in/gBYa_HzT How are you building trust in your B2B strategy? Let’s discuss 👇 #B2BMarketing #InfluencerMarketing #BuildingTrust

👀🔮Look into the magic crystal ball and see a bright future for B2B influencer marketing. 9 top marketers shared their insights with Debbie Friez. As you might predict, authenticity stood out in the quotes from Ursula Ringham, Nic Michael, Mandy McEwen and Jon Steiert: https://lnkd.in/ejdaib5P #B2BMarketing #InfluencerMarketing

A TopRank Marketing study found that 82% of those reporting the most success with B2B influencer marketing are using an always-on approach, compared to 39% of all others. What are your experiences with this? https://lnkd.in/dwYysjjd 📍❗🏌️ #influencermarketing #b2b #b2binfluencermarketing #golfindustryinfluencer #golfindustry #golfbusinessmonitor