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Is there a trade-off between customer needs and sustainability? In the case of Hilti Group, the answer is rarely. According to Graham B., Sustainability Project Manager at Hilti, customers are increasingly aligned on rapid decarbonization, recognizing its urgency in construction and infrastructure. But here’s the real challenge: standardization. Graham points out that customer resistance isn’t the main hurdle — it’s the lack of consensus on documentation and calculation methods. Without standardized approaches, progress slows. Another key shift? Carbon reduction is now central to building certifications. Take LEED v5, for example — nearly half of its points now focus on carbon. Graham also highlights the importance of multi-attribution in sustainability strategy. A truly sustainable building isn’t just low-carbon at construction — it must also be durable and valuable for decades. This means evaluating multiple factors beyond embodied carbon, including resource efficiency, recyclability, and human health impacts. Without a multi-attribution approach, sustainability decisions risk overlooking long-term performance and circularity. Watch the full interview to learn how Hilti is driving product circularity and carbon transparency: https://lnkd.in/diT-duha   Love what you learn from One Click LCA? 👉 Subscribe to our biweekly newsletter: https://lnkd.in/dgeWbjcv 👉 Book a demo with a carbon expert today: https://lnkd.in/d9zKuEBh #circularity #carbontransparency #LEEDv5 #decarbonization #constructionindustry #construction #embodiedcarbon #netzero

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