Elevate’s Post

Introducing the NYCFC Experience Center -- Elevate Creative lead the design and delivery in collaboration with HOK! This is the red carpet experience and an immersive environment designed to reflect the passion, community, and energy that define NYCFC. This space not only celebrates the club’s success but also showcases its future ambitions within the world of soccer. An experience center is meant to be a physical embodiment of your brand’s vision and values. It represents your unique perspective, culture, and personality, offering a heightened interaction with your audience. Shifting focus from a purely commercial space to a story-driven environment exemplifies a brand-first approach. As Elevate reimagines fan engagement, creating sport-specific, immersive experiences like this is a core initiative. The NYCFC Experience Center is a key example of how we’re connecting with supporters on a deeper level, beyond the match. Our goal is to leave a lasting, positive brand impression by telling NYCFC’s story in a way that resonates with both loyal supporters and newcomers alike. Excellent work Davy Fisher Samantha Vicenzi Lance Mimna Hannah Brinks Rita Spellings