OneSignal’s Post

It's fascinating to see how brands are diving into the gaming world. But reaching gamers effectively goes beyond just placing ads in games. The latest trend? Using gaming personas to truly connect with players. Gaming personas are detailed profiles that highlight the unique interests and behaviors of different types of gamers. By understanding these personas, brands can tailor their messages and campaigns to speak directly to specific segments of the gaming community. #GamingPersonas #FutureOfGaming #videogames

Mobile Gaming in 2025: Key Trends and Predictions. I don’t think the mobile gaming industry will see significant shifts in 2025, but popular game dev studios have crafted already their strategies and will increasingly focus on personalizing player experiences, enhancing brand loyalty, and innovating revenue streams. I’m not the mastermind that thought of that through his own power of prediction. I’ve recently read Mistplay’s 2024 report, and these predictions were extracted after they’ve surveyed some of the most popular game dev studios out there. You can read more on https://lnkd.in/dJKBd5WA #gaming #predictions #devs

Unlock the secrets to reaching gamers across diverse platforms and technologies with insights from our latest blog! Learn how GamerThrong and other service providers are reshaping the gaming landscape: https://lnkd.in/dfMQfTyd #GamingCommunity #GameDevelopment #TechnologyIntegration #Gamecloud #GamerThrong

Ever wondered what keeps gamers hooked from start to finish? 🎮 Check out our latest blog post on understanding the stages of player engagement. From initial discovery to achieving mastery, we explore the psychology behind what drives players to keep coming back for more. Whether you're a game developer looking to enhance player engagement or a gaming enthusiast curious about what makes your favorite games so addictive, this blog post has something for you! #gamingcommunity #playerengagement #gamedevelopment #gamingjourney #revlum #newblog

Unlock the secrets to reaching gamers across diverse platforms and technologies with insights from our latest blog! Learn how GamerThrong and other service providers are reshaping the gaming landscape: https://lnkd.in/dc-CVC8T #GamingCommunity #GameDevelopment #TechnologyIntegration #Gamecloud #GamerThrong

Great summary of gamings biggest myths and the realities of gaming as a advertising channel. I always find it interesting to note how deeply embedded some of the myths tend to be and enjoy working with brands that can unlock huge opportunity by challenging their preconceptions. https://lnkd.in/gffW3-XK

This innovative approach can break through the ad clutter and engage viewers with short attention spans in the highly fragmented media landscape. If executed properly, it has the potential to successfully introduce brands to new consumers. Video games have become a ubiquitous part of modern life, with participants ranging from age 5 to 65. This growth can be attributed to the development of immersive real-world gaming experiences, sophisticated gaming consoles/platforms, and the rise of casual mobile games.

As the mobile gaming landscape continues to evolve, LiveOps strategies are becoming essential for sustaining player engagement and driving revenue. TikTok’s LiveOps program equips publishers with the tools, support, and creative opportunities needed to keep players coming back long after the initial launch. What do you think - how can innovative LiveOps strategies further shape the future of mobile gaming? 🚀 https://lnkd.in/gP-ifshw

Two-Thirds of Gamers Embrace In-Game Ads, Comscore Survey Finds. 2 in 3 gamers view in-game ads as a positive or neutral addition to their gaming experience. The study also reveals that 45% of gamers are open to watching regular or pop-up ads in exchange for in-game rewards. Moreover, 34% of gamers appreciate product placement ads in games for making the experience more authentic. #Gaming #InGameAds #ComscoreSurvey

Technology is a key driving force behind the growth of the gaming industry, with innovations continuously enhancing player experiences and optimizing business operations