Onetag’s Post

#Curation: How does my online advertising continue to deliver the results I need in a cookieless world? Supply-side programmatic curation is the answer, and AI-powered Smart Curation is revolutionising advertising in the face of cookie loss. Click to learn how cookieless curation platforms are leveraging AI to deliver improved scale, performance, and measurement, while ensuring privacy-centric and brand safe advertising experiences. https://lnkd.in/dmH-AFtR #Onetag #Curation #Adtech #SmartCuration #Guide #OpenInternet #Cookieless #OnlineAds #AI

The energy is high at ATS London 2024! It’s fantastic to be surrounded by the brightest minds in programmatic, discussing the future of #adtech. The incredible panel on 'Navigating the Curation Revolution' has just been moderated by Ciarán O'Kane, Co-Founder & CSO of ExchangeWire. The discussion featured a powerhouse of experts including Jasdeep Mondae, Head of Demand Generation at Performics UK, James Trott, Senior Director, Global Addressable Media at The Coca-Cola Company, Dave Ajumobi, Programmatic Lead at Two Circles, Joseph Worswick, VP EMEA & Head of Global Sustainability at OpenX and our very own Filippo Gramigna, co-CEO of Onetag. Filippo shared key insights on the value of #SmartCuration: "We want to be the best possible assist for DSPs. Smart curation can achieve so much more with all the signals we analyse than basic approaches such as block lists: you directly manage all the levers on the supply side such as MFA patterns, ads-to-content-ratio, time-in view and ad refresh, to deliver superior inventory quality and performance." #ATSLondon continues to set the stage for discussions on the latest trends shaping the programmatic landscape. We’re excited to be at the heart of these conversations and driving innovation forward. #Onetag #Programmatic #Innovation #Curation #Event24

Filippo Gramigna, Onetag's co-CEO, is speaking at ATS London 2024 tomorrow! 🎙️ Join Filippo and the panel at 11:55 AM in the Churchill Room for a 35-minute session as they explore how #curation is reshaping the #adtech landscape in "Navigating the Curation Revolution." Discover why curation is the new champion of programmatic advertising as we discuss its impact and future potential. This is one conversation you won't want to miss! Find out more about ExchangeWire's ATS London: https://lnkd.in/gTDcF-bm #ATSL2024 #LondonEvent #KeynoteSpeaker #SmartCuration #Innovation #Networking #Onetag

Christian Baer, VP Sales & Supply is heading to the Digiday Publishing Summit in sunny Miami happening September 23rd-25th! We’re looking forward to connecting with the brightest minds in publishing, and discussing the hot supply trends, opportunities and challenges. Christian will be diving into how to address publisher priorities, and sharing how Onetag cookieless semantic data achieves greater relevance and accuracy for publisher monetisation. Stay tuned for updates and insights directly from the summit. If you’re attending, don’t miss the chance to connect with Christian! #Onetag #DigidayPublishingSummit #Miami #DigitalAdvertising #SalesAndSupply #VicePresident