Sony Group is increasing its focus on the virtual production business where it is seeing market-beating growth, a company executive said, riding on the strength of the Japanese entertainment conglomerate's technology. The business, which offers virtual production facilities to filmmakers and broadcasters, involves using a wall of light-emitting diode (LED) panels displaying images - a science-fiction landscape or a downtown cityscape - that are integrated into the scene as it is shot. An alternative to green screens, where digital effects are added at a later stage, advantages of the system include more realistic reflections created by light from the panels and greater immersion for actors on set. Sony sees its edge from the company's strength in hardware - the conglomerate makes everything from image sensors for cameras to the supersized LED video walls - and moviemaking expertise as a major player in Hollywood. #news #pakistan #sony #virtual #tech
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Sony’s Creative Entertainment Vision Ten years from now, we will be living in a more multi-layered world where physical and virtual realities overlap without boundaries. If Sony, as a creative entertainment company, would be filling the world with new Kando in that future, what kind of experiential value would we be offering to make that happen? To explore this question, we conducted a prototyping exercise under the concept of "Creative Entertainment Vision." Envisioning through the lens of Sony's creativity and technology, here we present three stories that depict the future as an extension of our lives today.
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Sony’s Creative Entertainment Vision Ten years from now, we will be living in a more multi-layered world where physical and virtual realities overlap without boundaries. If Sony, as a creative entertainment company, would be filling the world with new Kando in that future, what kind of experiential value would we be offering to make that happen? To explore this question, we conducted a prototyping exercise under the concept of "Creative Entertainment Vision." Envisioning through the lens of Sony's creativity and technology, here we present three stories that depict the future as an extension of our lives today. #multilayer #world #creative #entertainment #future #physical #virtual #realities
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"Catching the latest releases on a big screen at home, instead of at the theater, will feel even more like you are watching on the big screen with Samsung's 98" Q80C QLED 4K Smart TV. Utilizing 20 specialized networks, the Neural Quantum Processor drives expertly upscaled 4K resolution. Experience audio that moves with the action thanks to Dolby Atmos and Object Tracking Sound Lite". Top Features: • Direct Full Array: Concentrated zones of precision-controlled LEDs display ultra-deep blacks and pure whites to create great contrast. • Neural Quantum Processor 4K: The powerful processor ensures you feel the full power of 4K with 4K AI Upscaling. It automatically improves scenes, regardless of the original content. • Real Depth Enhancer: Real Depth Enhancer mirrors how human eyes process depth by increasing foreground contrast for realistic, 3D-like pictures. • Smart Hub: Optimize content curation and discovery, so you spend less time searching and more time streaming movies, games and shows you love. To know more, please Contact Vikar Khan (vikar.khan@trigon-gulf.ae, +971 55 582 6079) #Trigon #samsung #smarttv #QLED #4k #dolbyatmos #objecttracking #depth #smarthub #contentcuration #streaming #hometv #Q80C
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This project delves into the potential expansion in LED volumes, assessing both benefits and challenges. Our findings emphasize the impact of virtual production on labor markets, economic advantages of increased investment in LED screens, and the necessity of integrating virtual production across Sony's various entertainment divisions. Additionally, we highlight the significance of driving technological innovation to solidify Sony's leadership in this evolving landscape. The information revealed in this research, through a conducted survey, will further explore the current state of the virtual production industry and the creative evolution underlying its widespread adoption.
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Imagine getting to watch a high-profile football match, broadcast live to your TV in exceptional image quality. That's exactly what Danish fans got to experience thanks to Ericsson's pioneering trial held in partnership, 3 Denmark, TV 2 Denmark and Sony. Transmitted over 3's 5G SA network, Ericsson leveraged cutting-edge mmWave technology to enable exceptional speeds and reduced latency, so that fans could enjoy the international friendly match with superb picture quality and free from any interruptions. ⚽ By tapping into existing 5G networks, the need for extensive cabling and set-up is significantly reduced. This flexibility allows camera operators and photographers to be more mobile, capturing moments they may have previously missed. 📸 What I find most exciting is the opportunity to have many times more 5G cameras to capture the action from a large variety of camera angles and creating immersive, unforgettable experiences for the fans. How do you think 5G cameras and reduced setup requirements will change your viewing experience? Let me know in the comments! 💬 #TeamEricsson #5G #Connectivity #MakeItMemorable #FanExperience 🔗 Ericsson, 3 Denmark, TV 2, and Sony kick off live broadcast
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Imagine getting to watch a high-profile football match, broadcast live to your TV in exceptional image quality. That's exactly what Danish fans got to experience thanks to Ericsson's pioneering trial held in partnership, 3 Denmark, TV 2 Denmark and Sony. Transmitted over 3's 5G SA network, Ericsson leveraged cutting-edge mmWave technology to enable exceptional speeds and reduced latency, so that fans could enjoy the international friendly match with superb picture quality and free from any interruptions. ⚽ By tapping into existing 5G networks, the need for extensive cabling and set-up is significantly reduced. This flexibility allows camera operators and photographers to be more mobile, capturing moments they may have previously missed. 📸 What I find most exciting is the opportunity to have many times more 5G cameras to capture the action from a large variety of camera angles and creating immersive, unforgettable experiences for the fans. How do you think 5G cameras and reduced setup requirements will change your viewing experience? Let me know in the comments! 💬 #TeamEricsson #5G #Connectivity #MakeItMemorable #FanExperience 🔗 Ericsson, 3 Denmark, TV 2, and Sony kick off live broadcast
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Imagine getting to watch a high-profile football match, broadcast live to your TV in exceptional image quality. That's exactly what Danish fans got to experience thanks to Ericsson's pioneering trial held in partnership, 3 Denmark, TV 2 Denmark and Sony. Transmitted over 3's 5G SA network, Ericsson leveraged cutting-edge mmWave technology to enable exceptional speeds and reduced latency, so that fans could enjoy the international friendly match with superb picture quality and free from any interruptions. ⚽ By tapping into existing 5G networks, the need for extensive cabling and set-up is significantly reduced. This flexibility allows camera operators and photographers to be more mobile, capturing moments they may have previously missed. 📸 What I find most exciting is the opportunity to have many times more 5G cameras to capture the action from a large variety of camera angles and creating immersive, unforgettable experiences for the fans. How do you think 5G cameras and reduced setup requirements will change your viewing experience? Let me know in the comments! 💬 #TeamEricsson #5G #Connectivity #MakeItMemorable #FanExperience 🔗 Ericsson, 3 Denmark, TV 2, and Sony kick off live broadcast
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Imagine getting to watch a high-profile football match, broadcast live to your TV in exceptional image quality. That's exactly what Danish fans got to experience thanks to Ericsson's pioneering trial held in partnership, 3 Denmark, TV 2 Denmark and Sony. Transmitted over 3's 5G SA network, Ericsson leveraged cutting-edge mmWave technology to enable exceptional speeds and reduced latency, so that fans could enjoy the international friendly match with superb picture quality and free from any interruptions. ⚽ By tapping into existing 5G networks, the need for extensive cabling and set-up is significantly reduced. This flexibility allows camera operators and photographers to be more mobile, capturing moments they may have previously missed. 📸 What I find most exciting is the opportunity to have many times more 5G cameras to capture the action from a large variety of camera angles and creating immersive, unforgettable experiences for the fans. How do you think 5G cameras and reduced setup requirements will change your viewing experience? Let me know in the comments! 💬 #TeamEricsson #5G #Connectivity #MakeItMemorable #FanExperience 🔗 Ericsson, 3 Denmark, TV 2, and Sony kick off live broadcast
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Imagine getting to watch a high-profile football match, broadcast live to your TV in exceptional image quality. That's exactly what Danish fans got to experience thanks to Ericsson's pioneering trial held in partnership, 3 Denmark, TV 2 Denmark and Sony. Transmitted over 3's 5G SA network, Ericsson leveraged cutting-edge mmWave technology to enable exceptional speeds and reduced latency, so that fans could enjoy the international friendly match with superb picture quality and free from any interruptions. ⚽ By tapping into existing 5G networks, the need for extensive cabling and set-up is significantly reduced. This flexibility allows camera operators and photographers to be more mobile, capturing moments they may have previously missed. 📸 What I find most exciting is the opportunity to have many times more 5G cameras to capture the action from a large variety of camera angles and creating immersive, unforgettable experiences for the fans. How do you think 5G cameras and reduced setup requirements will change your viewing experience? Let me know in the comments! 💬 #TeamEricsson #5G #Connectivity #MakeItMemorable #FanExperience 🔗 Ericsson, 3 Denmark, TV 2, and Sony kick off live broadcast
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Head of Commercial Contract Management / Compliance Officer. Interested in ML/AI and all new technologies that help us all to be at our best and contribute to our society.
Imagine getting to watch a high-profile football match, broadcast live to your TV in exceptional image quality. That's exactly what Danish fans got to experience thanks to Ericsson's pioneering trial held in partnership, 3 Denmark, TV 2 Denmark and Sony. Transmitted over 3's 5G SA network, Ericsson leveraged cutting-edge mmWave technology to enable exceptional speeds and reduced latency, so that fans could enjoy the international friendly match with superb picture quality and free from any interruptions. ⚽ By tapping into existing 5G networks, the need for extensive cabling and set-up is significantly reduced. This flexibility allows camera operators and photographers to be more mobile, capturing moments they may have previously missed. 📸 What I find most exciting is the opportunity to have many times more 5G cameras to capture the action from a large variety of camera angles and creating immersive, unforgettable experiences for the fans. How do you think 5G cameras and reduced setup requirements will change your viewing experience? Let me know in the comments! 💬 #TeamEricsson #5G #Connectivity #MakeItMemorable #FanExperience 🔗 Ericsson, 3 Denmark, TV 2, and Sony kick off live broadcast
