Why we don’t ask athletes to Autograph stickers.
Couldn’t they just sign a sticker? No. I mean yes, they could just sign a sticker, but no, we won’t do that. All of our NIL autograph cards are signed in person, on product. Yes it is exhausting to fly from Boise to Birmingham, then drive to Tuscaloosa to get an autograph from a kid who is working his ass off to be the best on the field while also trying to capitalize on his or her craft. I had a friend tell me today that the big guys do it this way(autograph stickers) for a reason…if that’s the path, count me out. We do it this way because it matters. We want to connect with the athletes and we want them to connect with our product. It would be impossible for them to connect and put their energy into a product they never see. The world is so full of transactional experiences we will not be one more of those. This is a picture of Kool-Aid Mckinstry signing our product. Kool-Aid is arguably the top DB in the country. Even more than that, he is an amazing person. I would not know or see this without shaking his hand and spending just a moment with him. We truly love what we do and love the athletes we work with. So whether it’s Tuscaloosa, Austin, or Gainsville (where I am now) we will be there. Greeting the athletes, being their advocate and hopefully offering a refreshing experience in what is such a transactional world. #nil #collegefootball #collegesports #inspiration #youngleaders
Momentum Generator | Servant & Transformational Leader | Thought Leader | Relationship Architect | Ultra Marathoner and Peak Bagger | Certified Personal Trainer | MBA Candidate 2025
11moYes, and yes! Thrilled to be on this train with our talented team of game-changers. #vision