Online Marketing Gurus’ Post

The truth is, Google updates are unavoidable and happen thousands of times each year. During these updates, every single site will experience some of its rankings come and go and this is all due to Google being a competitive space. There are ways to get ahead of google updates though, so that your website doesn’t suffer through them: What you need to heavily consider is giving your users a first class user experience - this means keeping their needs top of mind, create really good content and make sure to eliminate a high number of ads within your content. We suggest staying in the loop with sites like Search Engine Journal, which are great place to have a look, and keep on top of Google's updates and recommendations! #GoogleAds #GoogleMarketing #BusinessGrowth

Understanding Google's Trust Signals: Exploring the key factors that Google looks for in trustworthy companies to send leads to. 1. High-Quality Content: Google loves content that provides real value. 📝 2. Backlinks: Trusted sites linking to you boost your credibility. 🔗 3. User Experience: Easy-to-navigate sites rank higher. 📱 4. Secure Websites: HTTPS is a must for trust. 🔒 5. Reviews: Positive reviews signal reliability. ⭐ Book 30 minutes of consulting with me at no cost. #RealEstateMarketing #DigitalTrust #LeadGeneration Nothing lacking, nothing in excess.

Important Announcement for Marketers and Business Owners! 🚀 Google recently made some significant updates aimed at reducing low-quality content from search results: 1️⃣ A core algorithm update 🔄 2️⃣ Enhanced spam policies 🚫 Early assessments indicate a potential 40% reduction in low-quality, unoriginal content—yes, even AI-generated content, which many marketers rely on nowadays. 😱😬 Following these updates, several websites faced penalties affecting their search rankings. Concerned about your site? Reach out to our team. We specialise in restoring search rankings and devising effective content strategies to safeguard your online presence. Let’s work together to ensure your business thrives in the digital realm. Get in touch today! 👍 #GoogleUpdate #SearchRankings #ContentStrategy #DigitalMarketing

Pogosticking can make or break your Google rankings. Pogosticking happens when someone clicks on your website from a Google search, but quickly goes back to the search results to find something better. This tells Google, “I didn’t find what I was looking for here.” If people are doing this a lot, Google might think your site isn’t helpful, which could hurt your rankings. How to Keep Users on Your Site Longer Use Bullets and Subheadings: Break your content into easy-to-read bullet points and clear subheadings. This makes it simpler for visitors to scan your page and find what they need. Make Your Content Easy to Read: Organize your content so it’s straightforward and pleasant to read. A clean, well-structured layout helps keep people from hitting the “back” button. Improve User Experience : Focus on creating content that truly helps your visitors. The better your site meets their needs, the longer they’ll stay. By making these changes, you can reduce pogosticking, keep visitors engaged, and possibly boost your Google rankings.

Among all the myths about Google, one is definitely a truth: it does not like spammy, low-quality content. The simple reason is that it clutters search results and undermines user experience. But what does this mean for business owners? Find all the details here:

Struggling to get the rankings you want on Google? Stop overthinking things and follow this three-step approach. 1. Tune up your site Make sure your site is fast, efficient and well-structured. Google favours sites that load fast and provide the best user experience. Test your site's speed and try to find ways to improve your score. Also, review your website's architecture and ensure that key content is easy to locate by using clear navigation, internal links, and related content prompts. 2. Improve your content Develop a robust content strategy that revolves around your business. Focus on content that addresses your customers' needs. Remember to inform, educate and entertain. Maintain quality throughout your content and add your personal style and experience to show authority. 3. Promote your website Get people talking about your business and rewarding you with links and mentions. Incorporate outreach and digital PR to shout about what you do and the problems your company solves for potential customers. Promote the most compelling content and encourage links and mentions from authoritative and relevant websites. Adopt this three-step approach and rinse and repeat until you achieve your desired rankings.

🚨 𝐆𝐨𝐨𝐠𝐥𝐞'𝐬 𝐀𝐮𝐠𝐮𝐬𝐭 𝟐𝟎𝟐𝟒 𝐔𝐩𝐝𝐚𝐭𝐞 (𝐟𝐫𝐨𝐦 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 𝐉𝐨𝐮𝐫𝐧𝐚𝐥) 🚨 Google's just dropped a new core update. This means a major shake-up in search results. To survive and thrive: ✅ Focus on creating high-quality, user-centric content. ✅ Monitor your website's performance closely using Search Console. ✅ Adapt your content strategy based on data. >>> Swipe for more tips. 😉 Google is also fixing a separate search ranking glitch. Stay tuned for more updates as this unfolds. But if you need help with your content, you know where to find us. 👉 → https://lnkd.in/gdTKRPB 🗨 → DM us for inquiries 🔗 → Or visit the l!nk in Bio _________ Follow us for more insightful posts to 𝗚𝗿𝗼𝘄 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 with Raving Fans.℠ #googleupdate #contentmarketing

🔎 Noticed anything different on Google results pages lately? 🤔 Continuous scroll is gone, and we’re back to the classic paginated Google format. So what are the impacts? Here’s what you can probably expect (with one BIG caveat to keep in mind): 📉 Clicks will decrease for content not organically ranking within the top 10 or so spots 📉 Impressions will also significantly decrease for content that now appears on Page 2+ The caveat: If your page isn’t ranking on Page 1 yet, it’s likely not generating many (or any) leads for your brand—the ultimate goal of snagging those impressions and clicks in the first place. Remember, nurturing and converting your engaged visitors pays your bills—simply growing surface metrics like impressions and clicks does NOT. A holistic strategy anchored by rich, user-centric content will help you get the ranks that drive real business results. 🔮 Our long-run prediction? For many sites, the end of continuous scroll will be more of a radar blip than a torpedo. What do you think? Have you seen significant changes in clicks or impressions since the shift back to paginated Google results? #SEOnews #B2Bmarketing #Googlenews

✅ Have you noticed any recent changes in your website's rankings? On the 15th of August 2024; Google has released yet another Core Algorithmic Update. This latest algorithm change aims to boost high-quality content and demote low-value SEO-focused material in search results.   ✅ Key Details About The August Core Update • Google core updates aim to show more content that people find genuinely helpful. • Core updates target content created primarily to rank well in search results rather than provide value to users. • Google states this update considers recent feedback from content creators and other stakeholders. • The company reaffirms its commitment to showcasing high-quality content from diverse sources, including smaller, independent websites. • The update aims to better reflect positive changes made by websites. ✅ Extended Implementation Period According to the Google Search Status dashboard, this core update’s full rollout may take up to one month to complete.

According to Google, Google scans hundreds of billions of webpages in its index to deliver relevant search results. Its web crawlers move methodically from page to page using links, recording what they discover. As web content changes constantly, Google's crawlers are always active, ensuring its index remains up to date. #3amideas #whatthefact #searchterms #keywords #webcontent