Andréa Jones’ Post

Your feed may be aesthetically pleasing, but is it CONVERTING? 🧐   As much as the look of your feed may matter to you, that's unfortunately not the most important piece of the puzzle When it comes down to it, implementing the right social media STRATEGIES will make a world of difference in the SUCCESS of your brand.   Lucky for you...our Social Media Department is sharing the strategies that are working RIGHT NOW for our own clients, so you can start generating results. On Episode 57 of The Stop Scrolling, Start Scaling podcast, Account Managers Paris, Carley, and Hayden join me to give you all of the details you need to better understand your audience, integrate storytelling into your content, and more -- our team doesn't miss a beat 🙌 If you're searching for a team of experts or simply want to know more about the strategies behind social media, you're sure to keep coming back to this episode 🤝 I can't wait for you to tune in! https://lnkd.in/gbdcmxmQ #SocialMediaStrategies #ConversionOptimization #DigitalMarketingInsights 

Your feed may be aesthetically pleasing, but is it CONVERTING? 🧐   As much as the look of your feed may matter to you, that's unfortunately not the most important piece of the puzzle When it comes down to it, implementing the right social media STRATEGIES will make a world of difference in the SUCCESS of your brand.   Lucky for you...our Social Media Department is sharing the strategies that are working RIGHT NOW for our own clients, so you can start generating results. On Episode 57 of The Stop Scrolling, Start Scaling podcast, Account Managers Paris, Carley, and Hayden join me to give you all of the details you need to better understand your audience, integrate storytelling into your content, and more -- our team doesn't miss a beat 🙌 If you're searching for a team of experts or simply want to know more about the strategies behind social media, you're sure to keep coming back to this episode 🤝 I can't wait for you to tune in! https://lnkd.in/gncgN8AD #SocialMediaStrategies #ConversionOptimization #DigitalMarketingInsights 

We're talking to brand marketers worldwide who all have one thing in common. Their brand podcasts have all won awards! How? We get the secrets in our new Award Winners podcast series. This week, we hear from the PR guru behind a rail podcast which was a resounding success, gaining over 1000 listens in the first month through organic social media promotion alone. Paid social ads drove those numbers even higher, with listeners providing positive feedback and plans to visit locations featured. Kerri Worrall shares how she created this award-winning podcast. She details the process of finding guests, production, promotion and measuring impact in addition to best practices on repurposing content and comparing effectiveness to video. It's a short listen of just 20 mins but packed to the brim with brilliant ideas. To hear it, search 'Award Winners DustPod' in your podcast app or use the link in the comments below.

This example shows the importance of clear messaging in marketing. We work with an incredible company specializing in Red Light Therapy. Their dedication to research and innovation is unmatched in the industry. However, despite their exceptional services, they were struggling to effectively communicate their message. Upon partnering with us, we realized that their website lacked clarity. Their main message, "The one thing darkness fears is light," although poetic, didn't resonate with those unfamiliar with light therapy. Many potential clients were unaware of the benefits of red light therapy or even that it could address their concerns. They were seeking solutions but weren't yet aware of the possibilities. Recognizing this, we revamped their website to ensure it speaks directly to the needs of our audience. By making our message clear and concise, we've seen a remarkable increase in engagement and interest. So, to all those striving to make an impact in their industry, remember: clarity in messaging is your greatest asset. Let's shine a light on what truly matters and connect with our audience in a meaningful way. Don't forget to tune in to our podcast "Our Secrets to Developing a Marketing Strategy" for more insights on how to effectively reach your audience. 🎧 Listen on Hubhopper: https://lnkd.in/gVkix-hA ▶️ Watch on YouTube: https://lnkd.in/ggXdTVPF #marketingstrategy #marketingtips #podcast #customeravatar #knowyouraudience #customerjourney #marketing #digitalmarketing #marketingdigital #salesfunnel #businesstips #utahmarketing

🎙️ Podcasts are proving to be a game-changer for brands in the dynamic world of marketing 🚀 According to a recent study conducted by BBC, the intimate and conversational nature of podcasts creates a unique opportunity for brands to engage with their audience on a deeper level. Not only does it foster a genuine connection, but it also drives impressive results across the board. 📈 Recent studies have shown that brand mentions in podcasts lead to significant lifts in key metrics: 🔹 Awareness: Up by 89% 🔹 Brand Consideration: Increased by 57% 🔹 Brand Favorability: Rose by 24% 🔹 Purchase Intent: Up by 14% These numbers speak volumes about the power of podcast advertising in today's marketing landscape. 💡 If you're looking to elevate your brand's presence and connect with your audience, get in touch now with our team Sally Lewis & Basim Dawood!

Ready to unlock the secrets of success in modern marketing? 🚀 Join us for an enlightening episode of "How to Succeed as a Marketing Millennial" featuring the insightful Daniel Murray. In this dynamic conversation, Daniel unravels the myths surrounding marketing, highlighting the pivotal role of authenticity and consistent engagement. Get ready for an in-depth exploration into the mindset of a thriving marketer and discover why creativity and genuine connections are indispensable in today's evolving landscape. 🚀 Key Takeaways: • Consistency breeds trust and keeps your brand top-of-mind. • Authenticity fosters deeper connections and builds trust with your audience. • Elevate your content to cut through the noise and captivate your audience. • Inject creativity and human touch into your marketing strategies for optimal results. • Cultivate and engage your audience through owned platforms like podcasts and newsletters. • Success lies in continual growth and adaptability. Don't miss out on this invaluable insight! Tune in now to supercharge your marketing game. Listen to the podcast episode here: https://hubs.ly/Q02lbGjR0 #MarketingSuccess #MillennialMindset #Podcast #MarketingTips

Explore the world of branding and digital marketing in Episode 45 of the Life of a Marketer Podcast! Our guest, Dario Herrera, CEO and founder of WFR Agency, a full-service branding and digital marketing agency, offers valuable insights and tactics for marketing success. Dario's enthusiasm for helping clients achieve their dreams and assisting them with daily marketing challenges is evident in this engaging episode. He emphasizes the significance of authenticity, attentive listening, and relationship building to establish effective branding. Stay tuned to discover practical branding strategies for various platforms, including Instagram, Twitter, LinkedIn, and even TikTok. Learn how to approach these channels to create meaningful connections with your target audience. Catch the Life of a Marketer Podcast on Tuesdays and Thursdays at 11 AM on YouTube or via email. Subscribe now to stay up-to-date with the latest trends in marketing and branding. 🎙️ #marketingpodcast #thelifeofamarketerpodcast #marketingstrategy #socialmedia #creative #marketing #branding

How To Nurture Website Visitors That Don't Convert To me, it's 3 things 1/ Understand where people find you You can use GA4, self-reported attribution, or your gut - it doesn't matter. Form a hypothesis about how people find you and why they're hitting your site. For E5, it's from our LinkedIn, newsletter, and podcast. 2/ Create better content in those places If you know where people find you, you can focus on creating better content in those channels. This will 'nurture' your top-of-funnel audience and make them 'warmer' before hitting the site. 3/ Create middle-of-funnel conversion points Do you have an email newsletter? A 2024 report? A free calculator? An interactive demo? Is there something they can engage with or convert on that isn't a demo or purchase? This gives you another audience to nurture. *** How do you nurture website visitors who don't convert? Or are you not paying enough attention to it? P.S. This clip is from ep 141 of the Exit Five podcast - you know where to find it :)

I was recently a guest on the Small Business Sweet Spot podcast. -Barb Davids and I talk about alternatives to social media marketing, such as email newsletters and podcasts, and highlight the importance of building genuine relationships and leveraging professional networks like LinkedIn. I also speak about the need for personalized marketing approaches and overcoming marketing fatigue and the shame often associated with self-promotion. This is a must listen if you are wanting valuable insights into creating effective, authentic marketing strategies without relying heavily on social media! https://lnkd.in/gKSQARP6 #marketingwithoutsocialmedia #marketingstrategies

If you're a brand or Thought Leader, there's two goals for your media/marketing. 1. Demonstrate your expertise. 2. Attract clients. There's a couple of ways you can do this already: a) Publish a book b) Host a keynote c) Publish blog articles So what is it about a podcast that gives you the edge over all of these options? Book a MISFIT ENTREE to learn how we did it with $0 ad spend. Leverage a podcast to be your most profitable marketing channel as the tool that attracts clients, keynotes and builds a passive audience. [Link at the end of this video] - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - At Professional Misfits we leverage your podcast to become your most profitable marketing tool... aka: we walk our own talk! #professionalmisfits #author #thoughtleader #mediastrategy #mediamarketing