OnlineLabels’ Post

Let's put our logo on everything and see what sticks - Small Business Marketing Strategy Putting our logo on everything is like sprinkling seasoning on everything we cook - it might add flavor, but without the right ingredients and recipe, it's just not the same. Let's focus on crafting a delicious brand experience that keeps customers coming back for more! #MarketingInJamaica #Hubmark #JamaicanBranding #brandstrategy #branddevelopment

The secret to building a successful food and beverage brand is NOT the ingredients in your food. It's NOT the colors of your packaging. It's NOT even the taste of your product. What it IS? The story behind your brand. You see, consumers don't just buy food anymore. They buy INTO a brand they believe in. They want a brand that stands for something, that they can get behind, and that they can share with their friends. So, when you're developing a new product or brand, don't just focus on the ingredients or packaging. Focus on the STORY behind your brand. What does your brand stand for? What problem is your brand solving? What makes your brand unique? THAT is what will set you apart and build a loyal customer base. Taste is just the icing on the cake.

The secret to building a successful food and beverage brand is NOT the ingredients in your food. It's NOT the colors of your packaging. It's NOT even the taste of your product. What it IS? The story behind your brand. You see, consumers don't just buy food anymore. They buy INTO a brand they believe in. They want a brand that stands for something, that they can get behind, and that they can share with their friends. So, when you're developing a new product or brand, don't just focus on the ingredients or packaging. Focus on the STORY behind your brand. What does your brand stand for? What problem is your brand solving? What makes your brand unique? THAT is what will set you apart and build a loyal customer base. Taste is just the icing on the cake.

Single barrel bourbon, a personalized bourbon bottled from one individual barrel, is a staple of every bourbon distributor across the country today. Customers are enticed by the personalized taste of a single barrel bourbon that better fits their preferred tastes, However, this was not always the case. Over several hundred years, spirit producers have adjusted their branding to create products for customers that promote a one of a kind taste, with little to know product diversification. The single barrel bourbon revolutionized the way liquor companies marketed products and branded company to reach new audiences with a new, unique flavors for taste buds. Read more on how your business can learn from bourbons evolution of branding: https://bit.ly/3FkEYpS

I think clarity may be the most important component to brand communication. Clarity, of course is also foundational to overall business development. As the world and market place continues to be volatile, with many disruptions, we think clarity is the key word for these troubled times.

Great article that all brand owners should read.

Benefits create interest and desire. They make you feel and they sit at the very heart of great brand messaging. https://lnkd.in/ge5RkQDx So, what's baked into your messaging…? https://lnkd.in/ge5RkQDx

Unlock the secrets to success in 'The Final Chapter of Our 5-Part Series: Branding, Digital Marketing, and Promotional Launch.' Learn how to make your food business stand out and thrive in the UK market!

your brand isn't about slogans or logos. Your brand is about the way people feel about your business. One of the most powerful and effective things you can do is to remind people of the positive connection they have with your brand. McDonald's

Someone asked me recently for examples of benefits-led branding. Later that day I went to the supermarket… and there it was! Benefits-led branding highlights the advantages or positive outcomes of the product or service, rather than just listing its features or attributes. This makes it easier for a customer to see how their life or business could be improved by using the product. In the case of Yogi teas, rather than listing ingredients like mint or echinacea or whatever, the company explains the physical or emotional benefit to the consumer of drinking that particular tea. So, the key takeaway here is when you’re building your brand, focus on benefit-led messaging that will easily show consumers what your product can do for them. #brandstrategy #brandmessaging #branding