What's more frustrating than spending hours editing videos that yield no results? Don't get me wrong; the videos might look stunning, but what's the point if they don't align with the main goal of getting sales?
Last week, I ran a Facebook campaign for a client opening a new Pickleball facility. I consistently test various content forms to see which performs best and optimize early. The results were surprising. Image ads received more than triple the clicks compared to videos, which makes perfect sense—they provide quick, glanceable information.
With just a $500 budget, 600 people registered for the event, resulting in a cost per lead of under 80 cents‼️
In conclusion, when it comes to attracting people to your pickleball or tennis events, save the fancy effects for organic posts and keep it straightforward for ads👈🏽
When it comes to ads, LESS is MORE😬
If your video-ads are not getting the results you want for your tennis, padel or pickleball club, you may wanna try using images.
High-quality images with sharp color contrasts and clear text quickly provide all the essential information at first glance, quickly motivating players to click on your ad.
Try it out and let us know your results!
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