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According to Shopify’s ’s Arpan Podduturi “Online and offline are effectively one continuous experience. Very few people walk into a retail store without having done their homework. They usually started on their phone. They’re following some brand, and they go into stores with purpose.” https://ow.ly/4OuN50QkT1J #RetailTrends #ConsumerBehavior #BrandLoyalty #OnlineShopping #InStoreExperience #CustomerJourney #DigitalCommerce #MobileShopping #RetailExperience #Omnichannel

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