Carrier diversification is a matter of quality over quantity. Not all carriers are created equal, and retailers need to avoid over-diversifying and be strategic when choosing a partner in today’s saturated market.
How can shippers choose the right carrier partner? Look at who can provide the best combination of these factors:
1. Speed: 85% of consumers define fast delivery as 2 days or less. Choose a carrier that can meet consumers’ growing demands for speed to remain competitive.
2. Savings: Look for a carrier that can offer the most cost-effective options to help you reach your customers.
3. Service: Cost shouldn’t be the only factor. A strong on-time performance record is critical, as well as an innovative tracking experience to make sure customers are satisfied.
4. Coverage: A carrier with an expansive geographic network will keep retailers from having to onboard multiple carriers to reach customers in different locations.
5. Delivery Innovation: Consider carriers that are investing in their networks and technology to improve the consumer experience.
6. Experience: Look for a reliable, proven carrier with experience, expertise, and infrastructure to keep up with the evolving e-commerce delivery landscape.
Learn more about the next phase of carrier diversification and how to use this as a tool to optimize your shipping strategy, drive brand loyalty, and build a competitive advantage.
#carrierconsolidation #fasterdelivery #shippingsolutions #carrierdiversity #ecommerce #ontrac
Chief - Public and Environmental Health Laboratory
1moAwful service. Just terrible! Don't use it! They cannot deliver one thing for a week. Keep rerouting it and sending it to wrong places. All within 1 hr drive to destination. Amazon has no problem but this company is terrible. It's my first experience and it's BAD! What is it? A low bidder?