OOH TODAY’s Post

Absolutely 🔥 couple of weeks of press for Yahoo DSP! Starting with articles on our extremely efficient and effective Advanced TV offering, to our SPO/MFA publisher solution Yahoo Backstage, and now a great recap of our Blueprint Performance product. Blueprint is our solution leveraging machine learning on steroids, making ad buying easier and performance higher. Some highlights: *For a 50 advertiser test group we saw a 30% improvement in performance measured across a number of different KPIs *Ad agency PMG tested Blueprint on multiple campaigns in May and saw a 50% decrease in CPA and an 80% increase in ROI compared to April  *Blueprint is very transparent - advertisers can dictate where they want ads to be delivered, how often, and at what price - and they have the ability to adjust campaigns with performance reporting down to the publisher level Let me know if you want to chat about any of our recent articles/product news. https://lnkd.in/eCCxt-uT

📣 Exciting news from Yahoo! Our latest research with OMG and Amplified Intelligence dives into how devices, domains, and formats impact consumer attention and business outcomes. CTV shines by delivering 9.7 average Active Attention seconds. Mobile devices excel in driving sales, boosting purchase intent by 26%. Yahoo’s premium supply surpasses global benchmarks for active attention, and clear branding in ads significantly increases purchase consideration. Yahoo DSP’s optimized CTV strategies, combined with top-quality inventory from Yahoo Backstage, ensure impactful, personalized ads through Yahoo Creative. Want to learn more? Read here:

The advertising industry is on the brink of transformation ⚡ According to the latest insights of Programmatic advertising leaders, 2024 promises to reshape how we approach engagement and innovation. Check it out to be aware of the near future breakthroughs 👀

Publishers’ Monetization Challenges - 2023 Vs 2024 As we progress into 2024, publishers continue to face a dynamic digital advertising landscape marked by both persistent and evolving challenges. The ad monetization environment is shaped by ongoing regulatory pressures, technological advancements, and shifting consumer behaviors. #AdMonetization #RewardVideoAd #whatismonetization

I shared thoughts with MarTech.org on the rise of consolidation on Digital Ad platforms and the related tradeoffs in transparency for marketers. This tension is playing out in interesting ways as CTV and Retail Media offer accountable media options for marketers to diversify their investment. 📈 PMG https://lnkd.in/gwUe_2zy

The ANA released their full Programmatic Media Supply Chain Transparency Study and once again, it is chock-full of thorough research and actionable recommendations for advertisers. The key headline from the report: "There is some $22 billion in efficiency gains available to the client-side marketer community.” In this #BrandsDeserveBetterMedia Column, Tom Denford shares insights form the report and more about how ID Comms is helping brands gain control of their programmatic media investments. 👉 Programmatic Control: Unlocking $22 Billion https://bit.ly/3RDpl3N #BetterMedia #ProgrammaticMedia #BetterMediaInvestments

With cookies disappearing, advertisers are exploring new approaches. In fact, programmatic growth is expected to outpace nonprogrammatic, as advertisers focus strategies on first-party data and invest more in closed ecosystems like walled gardens. Download the Programmatic Ad Spending Forecast H1 2024 from eMarketer to: ✅ Understand the impact of cookie deprecation on transaction methods and devices ✅ Discover why advertisers are turning to walled gardens and how this will affect advertising across the open web ✅ Learn what’s next for Google’s Privacy Sandbox, smaller advertisers, and 2024 TV upfronts trends Grab your copy now: https://bit.ly/4cv1Q5u

🌟 I'm excited to share the latest insights from Yahoo research with OMG and Amplified Intelligence! Our study reveals how devices, domains, and formats impact consumer attention and business outcomes. * CTV captures the highest Active Attention at 9.7 seconds on average. * Mobile devices lead in driving sales, boosting purchase intent by 26%. * Desktop ads follow with a 13% increase. High-quality Yahoo supply increases the likelihood of buying by 21%. * Clear branding in ads significantly increases purchase consideration by up to 38%. 📈 With Yahoo DSP’s advanced CTV strategies, high-quality inventory from Yahoo Backstage, and Yahoo Creative’s tailored ad solutions, we're delivering impactful results. Find more results here: https://lnkd.in/ghcGfDqU

Media is in its convergence era! Here are key takeaways from MediaPost's interview with Skai's Noa Reikhav and Michelle Urwin about what this means: 📺 The intersection of CTV and performance-based digital advertising provides a unique opportunity to develop new analytical frameworks, and potentially even new metrics. 🛒 With 65% of advertisers incorporating social commerce into their retail media strategy and 60% using offsite ads, tools for decisioning, activation, and optimization are crucial to success. 🌪 Managing media budgets across the ever-expanding channels and networks has become increasingly difficult -- advertisers are looking for an integrated, full-funnel solution. And as Noa says, “When there isn’t a solution, we create and build one." Get the full story: https://okt.to/oJxzM9