Open Farm Pet’s Post

Choosing purpose over profit.... In a world where the bottom line often dictates corporate strategy, it's refreshing to see companies that dare to prioritise ethical considerations over immediate financial gain. A prime example of this commendable approach is Pets at Home's decision to halt the sale of rabbits during the Easter period. This decision, aimed at preventing impulse purchases of pets, underscores a profound commitment to animal welfare and responsible pet ownership. It serves as a powerful reminder of the importance of choosing purpose over profit. As professionals, we can draw inspiration from Pets at Home's example. Whether we're making decisions for our businesses or in our personal lives, we have the opportunity to choose purpose over profit. By doing so, we contribute to a more ethical, responsible, and sustainable world. Let's take this moment to reflect on our own practices and consider how we, too, can make decisions that reflect our values and the kind of world we want to live in. It's about finding a balance that allows us to achieve success while also making a positive impact on the world around us.

Today we've announced we will be investing in the price of over 200 products as we re-affirm our commitment to delivering everyday trusted value. Alex Freudmann, Managing Director of M&S Food said, “Our customers are telling us that value is still very much front of mind as we start off 2024. In response, we need to keep delivering on our trusted value promise – offering the best possible quality at the best possible price.   Our value and quality perception are at their highest point in six years compared to the market but we can’t be complacent. We need to keep our relentless focus on quality – making sure each and every product we offer has that M&S point of difference, from raising the bar on animal welfare to leading the way in responsible sourcing. All while, of course, offering that touch of M&S magic our 30m customers know and love.” Read more 👉 https://bit.ly/3SaYgnT

🚨 🚨 NEW thought leadership piece on the #Pet Industry just dropped. 👀 👇🏼 https://lnkd.in/emrunwBY TLDR -> The Humanization of Pets is primarily promising. Yet it's unlocked a new set of challenges for the industry. In this piece I start to unpack patterns & possibilities to leverage as a competitive advantage in your business. CC: Peter S., American Pet Products Association (APPA), Pet Industry Distributors Association (PIDA), Human Animal Bond Research Institute (HABRI) & Steven Feldman #GlobalPetExpo #GPE #AlwaysLearning

Driving positive change in the societal attitudes towards companion animals can be a challenge anywhere. Many Western European countries have been successful at creating at atmosphere of trust between pet owners, retailers, restaurants and most all public spaces. Dogs are everywhere! What drives this kind of attitude and creates this culture of acceptance and how can we replicate it? Looking forward to meeting some of the top minds in the UK for a deep dive into these issues.

Today is the day! 🤩 I along with my esteemed colleagues am presenting for the New York Women's Bar Association @NYWBA - a Founding Chapter of Wbasny on Animal Law 101: Trusts and Estates Planning For Your Companion Animal. This workshop-style presentation helps attorneys understand how to guide their clients (and themselves) in creating a complete Estate Plan that addresses the companion animal’s needs. I'll also share my MAAP Plan tools during this talk. 🐶 If you are interested in the MAAP Planning Tools for yourself, check out the details here: https://lnkd.in/eaAXp9N

The Human Animal Bond Research Institute (HABRI) unleashed a wealth of insights at its 2024 Spring Policy Forum in Washington, DC. We were thrilled to be there! A big thanks to President Steven Feldman and Events Executive Samantha Serrano for including WagWay executives Scott Buttz, Lisa Morrell and Sarah (Richmond) Mahoney in this important dialogue among top leaders in the pet care and mental health space. The annual forum promotes the understanding of the critical role that companion animals play in human emotional wellbeing. Steven kicked it off with insights from HABRI's compelling research: 😄 87% of pet owners said their companions improve their mental state. 👨⚕️22% of pet owners had a pet recommended to help their health by a doctor or therapist. 🐶 Dog ownership was credited with reducing people's risk of death from all causes by 24%. He shared a powerful message: "We need to stop thinking about pets as a 'nice to have' and start thinking about them as a public health strategy." The forum was packed with perspective from researchers, human health practitioners, pet industry experts, and public policy leaders on ways to leverage the human-animal bond for better mental and public health outcomes. We're excited about the great connections and partnership opportunities. #HABRI #pets #petownership #humananimalbond #mentalhealth #health #wellbeing #research

In the heart of the Hawaiian paradise, Koa Pets Store shines as a beacon of love and care for our treasured animal companions. Their unwavering dedication to crafting the healthiest CBD tincture for pets is a testament to their commitment to both their own pets and the global pet community. Koa Pets doesn't just offer CBD tinctures; they provide a piece of their passion and knowledge in every bottle. The scientifically formulated tinctures, with precisely measured CBD content per drop, stand as a symbol of their unwavering love for pets. The use of organic ingredients and meticulous lab testing underscores their commitment to delivering quality and consistency. At Half Price Packaging, we couldn't be prouder to have played a part in Koa Pets Store's journey. We designed tailor-made Tuck Boxes that mirror the essence of their mission: beauty, purity, and care. Together, we're enriching the lives of pets and their owners, one thoughtfully packaged tincture at a time. #customboxes #cbdoil #cbdboxes #tuckboxes #custompackaging #designideas #packagingideas #packagingdesign #packagingsolution #designinspiration #halfpricepackaging #supportsmallbusiness #smallbusinesstips

It's an easy choice to follow the path to Low Stress. Get started now by taking the Silver Certification course that has improved the lives of millions of animals and pet professionals! #lowstresshandling https://hubs.ly/Q02vSnXn0

The Human Animal Bond Research Institute (HABRI) unleashed a wealth of insights at its 2024 Spring Policy Forum in Washington, DC this week. I was thrilled to be there along with WagWay CEO Scott Buttz and Chief of Staff Sarah Mahoney. A big thanks to President Steven Feldman and Events Executive Samantha Serrano for includung us in this important dialogue among top leaders in the pet care and mental health space. The annual forum promotes the understanding of the critical role that companion animals play in human emotional wellbeing. Steven kicked it off with insights from HABRI's compelling research: 😄 87% of pet owners said their companions improve their mental state. 👨⚕️22% of pet owners had a pet recommended to help their health by a doctor or therapist. 🐶 Dog ownership was credited with reducing people's risk of death from all causes by 24%. He shared a powerful message: "We need to stop thinking about pets as a 'nice to have' and start thinking about them as a public health strategy." The forum was packed with perspective from researchers, human health practitioners, pet industry experts, and public policy leaders on ways to leverage the human-animal bond for better mental and public health outcomes. We're excited about the great connections and partnership opportunities. #HABRI #pets #petownership #humananimalbond #mentalhealth #health #wellbeing #research

As a pet brand, building trust with your customers is the most important thing, especially when catering to pet owners who want to ensure that their furry little companion is well taken care of. Video Ads are Incredibly effective in grabbing people’s attention and helping build trust. Here are 2 ways to build trust with your customers using video Ads ✅Tell Your Story - To differentiate yourself from your competitors, it’s crucial to share your unique story. Talk about what inspired you to start your pet business - was it a personal experience with your own pet, a passion for animal welfare, or something else? Sharing your story can help your customers connect with you on a personal level. ✅Use Customer Testimonials - It is a powerful way to build trust and connect with potential customers on an emotional level. Reading positive feedback from other pet owners who have had positive experiences with your business can be incredibly reassuring. It will help build a strong emotional connection with your customers and establish trust that goes beyond just a business transaction. Want to know more about Paid Ad Strategies for Your Pet Business? Send me a DM to book a Free Call!