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Data-driven creativity - it's important to us at OPEN X but is it important to you?

Who cares about data-driven evaluation and creativity? Well, Dominic Marchant, Chief Creative Officer At Open X Health for one and after you have read his article on the subject in the new issue of the HCA’s journal Innovation Uncovered, perhaps you as well… Full article here: https://bit.ly/3moAa9m “At a time when the industry is questioning every dollar spent on communication, perhaps we should care about utilising data more in our evaluation of creativity to ensure it is as effective as it possibly could be.” #InnovationUncovered #TogetherForBetter

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