Why do we also get tangled up in the creative process?
We think the end game is perfection. We don’t say it out loud, but we do. Habit.
The perfectly defined Customer Experience. Really?
This is why the “Yes, and…” performance improv method works so well in business and in the Customer Experience.
It always starts with something—maybe an idea from the audience or someone entering a scene with an action—no explanation, just an action.
Next, we have the thrill of adding to it. And this is vital: we may do or say something different from what the first person thought should be the next step! In business, this can be innovation or as important as disruption.
As improvisers, we learn very quickly to let go of the “should be” and trust the process. We’re given an offer (anything that moves a scene, project, or idea forward) and build on it, and build on it, and build on it.
This is the magic of true collaboration, innovation, trust, and no preconceived notions. It works! Now, isn’t this what we want to have with our customers?
Though we use words like Surprise and Delight, if we focus on the first concept, your customers will feel much more than delight.
Can we start trusting the process, the present, our unfettered ability to take what has been given us and…? To create? And to make it play?
The raw term is “exceeding expectations.” What really happens is magic!
What offer is sitting in front of you today that needs the magical next step?
#CX #CustomerExperience #Improv #YesAnd #Creativity #Disruption