OpenStore’s Post

🤯 TLDR: Leveraging Rebuy Engine helped increase AOV for one of our brands, Sensory Joy by 35%! At OpenStore, we manage 40+ businesses built on Shopify. One of the ways we optimize the site experience when we’re onboarding a new brand is by applying our tech stack to the business to make optimizations. Rebuy plays a key role in this process throughout the customer journey. Here are some of the ways we’ve used Rebuy for our portfolio: Jack Archer: With Jack Archer, we use Rebuy’s SmartCart to power the shopping cart, in-cart cross-sells, and gifts with purchase—a critical part of our evergreen offer. These optimizations have helped increase the brand’s average items per order by introducing buyers to new products they otherwise might not have considered. Next up, we’re excited to test the tiered progress bar which offers multi-tiered rewards for adding more to your cart! Sensory Joy: For our children’s brand Sensory Joy, we use a number of Rebuy widgets including the Smart Cart, in-cart upsells /cross-sells, and dynamic bundles, which have boosted AOV by 35%! My favorite offer here is the add-to-cart cross-sell popup, which offers a complimentary item to our best seller on your way to the cart. Buy Secure Mat: I’ve written about this one before, but it’s too good not to share again: post-purchase upsells are a no-brainer. For Buy Secure Mat, we implemented one which offers you an additional mat just like the one you already bought at a nice discount. This upsell converts over 12% of the time! These offers are low-risk profit drivers so there’s no excuse not to be running them! If you use a lot of apps to manage your business’ storefront, or if you own multiple Shopify businesses, it probably makes sense for you to use a personalization engine like Rebuy to standardize your storefront(s). In a world of rising customer acquisition costs, every incremental dollar generated on your site goes a long way on the march to profitability. Rebuy is a great choice to help you get there. Keep an eye out for more information on the other tools we use to manage our businesses in the coming weeks! And head here for more information on how we run our brands: open.store.