Operatix’s Post

"What's right for your org? Lead gen or demand gen?" 🤔 "How do you create ads that convert and drive pipeline?" 👀 I sat down with Joseph Hill 👨🏼💻, Founder of Revenu Agency, for the latest episode of The Revenue Stream by RevenueHero. He shared some incredible frameworks on how to think through this for today's reality where people don't want to be pushed through a funnel. Go watch the full episode only on The Revenue Stream 🎥 PS. He shared his screen and showed some incredible examples of how other companies do it. It definitely put my editing skills to the test 🤣 #b2bmarketing

Audio Cast Series - 𝗧𝗵𝗲 𝗕𝟮𝗕 𝗧𝗮𝗹𝗸𝘀 - Episode 4 (𝘠𝘰𝘶𝘳 𝘎𝘰-𝘛𝘰 𝘈𝘶𝘥𝘪𝘰-𝘤𝘢𝘴𝘵 𝘰𝘯 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘗𝘴𝘺𝘤𝘩𝘰𝘭𝘰𝘨𝘺, 𝘎𝘛𝘔 & 𝘚𝘢𝘭𝘦𝘴) 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 𝟒 - "𝙍𝒆𝙛𝒆𝙧𝒓𝙖𝒍 𝒊𝙣 𝘽2𝘽 𝘾𝒂𝙢𝒑𝙖𝒊𝙜𝒏 𝒂𝙣𝒅 𝑨𝙙𝒗𝙚𝒓𝙩𝒊𝙨𝒆𝙢𝒆𝙣𝒕" Unlock the Power of 𝑹𝒆𝒇𝒆𝒓𝒓𝒂𝒍 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒊𝒏 𝑩2𝑩 In this episode, I spoke on : 1️⃣ Creating a compelling referral program that rewards your customers. 2️⃣ Ensuring your product or service delivers exceptional value. 3️⃣ Promoting your referral program across all customer touchpoints. Referral marketing isn’t just for B2C—𝗶𝘁’𝘀 𝗮 𝗴𝗮𝗺𝗲-𝗰𝗵𝗮𝗻𝗴𝗲𝗿 𝗶𝗻 𝗕𝟮𝗕 too! When your customers trust your brand, they become your strongest advocates. Share your inputs and thoughts in comment.... #B2BMarketing #ReferralMarketing #CustomerEngagement #MarketingStrategy #LeadGeneration #BusinessGrowth #B2BCampaign

Want to know how to build a successful outbound sales function in 2024? I interviewed the CEO of Air Marketing, Owen Richards, on the keys to success. We talked about - Techniques - Tooling - Mindset - The fundamentals of success Here's the full episode

Sales peeps, what's something you've always wanted to say to marketing? I always learn so much when I sit down with sales leaders and really listen to them (spoiler alert, I am a marketer and I am not always right!) On my new episode of Lee2B (out this morning), I speak with the amazing Leslie Venetz about all things outbound sales, personalization, alignment and more. During my 𝘚𝘱𝘪𝘭𝘭 𝘵𝘩𝘦 𝘛𝘦𝘢 𝘸𝘪𝘵𝘩 𝘓𝘦𝘦 segment, Leslie and I got into an authentic and productive conversation about sales and marketing alignment from both perspectives. What's your take? #salesandmarketing #alignment

We couldn’t find the resource for the connective actions across the funnel. So we built it. WHY? We now have generations of sellers, and market segments that have NEVER seen the connective tissue that USE to exist in the fundamentals, linking ; → Sales  → Marketing  → Customer Success  ↳ Aka Revenue What are the commercial repercussions of the Predictable Revenue™ Inc. modelling failure? Three times this week, speaking to global tech CEO’s, they stated they never knew Business Development use to supply feedback loops to marketing.. ….That allowed marketing to market, aka create educational content to create demand.. Which, prevents BD from ; + churning and burning the market + handcuffs marketing to become 'lead gen' slaves + makes the life of an SDR very tough And… what good looked like from Business Development to Customer Success, so there was no question of what happens next and we didn’t see ; + customer success being the graveyard where deals go to die  + Unused accounts being chased + customer satisfaction being so low, it actually negatively affects the market - Lots of finger pointing and questions being asked, what do we do now? So I ask you this….. are we now seeing the repercussions of ‘Selling the meeting' in both commercial awareness, and lack of fundamental know how across the funnel? So what does good end-to-end organisational alignment look like? How can you get _marketing _sales _customer success all playing on the same team? And driving better business outcomes? ----- We've teamed up with The B2B Playbook and George Coudounaris (Unless you have been living under a rock, are some of the best marketers worldwide..and we have Clearbit to substantiate that fact) .....to give you an end-to-end framework - And showing you HOW to change the measure and therefore change the outcomes.... If you're a: + CRO + CMO + Head of Sales Or you want to understand what 'alignment' can look like We've put together a mini-series for you --- Check out episode 1 of our mini-series where we share our joint Framework on The B2B Playbook below! #b2b #b2bmarketing #demandgen #demandgeneration #CROschool #ClosedCircuitSelling

Was great to talk to Jack Regan from Trend 7 Media about my B2B and SaaS Marketing Journey. In this episode we discuss: ✔ The Importance of Building Your Own Audience ✔ The Growth of Video Content ✔ Overcoming Career Challenges ✔ Why Relationship Building is a Key Skill? ✔ Where AI Has a Meaningful Role for Marketeers See link in comments below ⬇

How YOU could be capturing data smartly! 📊 When selling high-consideration products, the key is to lower the barrier to entry. Hold your customers' hands through the journey. Build that know-like-trust factor, and educate them along the way. 🌱 This approach allows you to nurture leads without overwhelming them right off the bat. It’s all about guiding them through the process! Watch the full episode! Links in the comments 👇 #growwithevergreen #theevergreenagency #ecommercetips #leadgeneration #advertising

A smart strategy makes your business shine, while a great strategy makes your customers feel smart. 🌟 At Multiply Marketing, we focus on creating marketing strategies that do both. We help businesses not only stand out but also connect with customers in a meaningful way. When your customers feel empowered and informed, that’s when the magic happens! Ready to elevate your business and attract more customers? Let’s work together to create a strategy that delivers real results. 💡 #MarketingStrategy #CustomerExperience #BusinessGrowth #MultiplyMarketing #LeadGeneration #DigitalMarketing

🚀 Boost Your Business with the Power of Marketing & Sales! 🌟 Unlock the potential of your brand with smart marketing strategies and savvy sales techniques! 📈 Learn how to captivate your audience and turn interest into sales. Whether you’re a startup or an established player, these tips are gold! 💡🛍 Stay ahead of the game and watch your business soar! ✈️ #MarketingMasters #SalesSuccess #BusinessGrowth #EntrepreneurLife #MarketingTips #SalesStrategies #SmallBusiness #BrandBuilding #CustomerEngagement #LeadGeneration #ConversionBoost #MarketSmart #SellMore #occoquanva #charlestonsc

🚀 Boost Your Business with the Power of Marketing & Sales! 🌟 Unlock the potential of your brand with smart marketing strategies and savvy sales techniques! 📈 Learn how to captivate your audience and turn interest into sales. Whether you’re a startup or an established player, these tips are gold! 💡🛍 Stay ahead of the game and watch your business soar! ✈️ #MarketingMasters #SalesSuccess #BusinessGrowth #EntrepreneurLife #MarketingTips #SalesStrategies #SmallBusiness #BrandBuilding #CustomerEngagement #LeadGeneration #ConversionBoost #MarketSmart #SellMore #occoquanva #charlestonsc