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In recent years, brand enhancement has evolved significantly to meet changing customer requirements – but how can brands leverage this to stand out in crowded marketplaces? How are the lines between enhancement and authentication blurring and what options are most suitable for your brand? Join us as Giles Walker, JIM BOWMAN, David Stewart, and David Cherson discuss the interconnected nature of brand enhancement and brand protection, the rise in demand for authenticity and transparency, aligning enhancement strategies with business goals and the expectations for products to be sustainable. Tune in to learn everything you’ve ever wanted to know about brand enhancement: https://lnkd.in/eShJSV-X #Transparency #BrandProtection #ConsumerEngagement

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