Optimist Inc.’s Post

🌏 HAVE YOU EVER THOUGHT ABOUT BRAND WORLD-BUILDING? 🌏 It's a deeply creative and #values-driven process that builds an experiential #brand world that embodies #culture and is uniquely you. Developed through my work with #FactoryInternational and #TheGlasshouse, I'll be co-presenting a talk all about it with Fraser Anderson, Executive Director at The Glasshouse, at the forthcoming #Tessitura conference. We will reveal how we are bringing together #worldbuilding, #brandexperiencedesign, #employeeengagement, and #organisationaldesign to develop an internal culture that is authentic and has integrity, together with the value this brings to the workforce, audiences, and the bottom line. Unlike the fantasy and sci-fi world-building of books, games, and films [think Dune, Avatar, Discworld, Harry Potter], the world we are building is real, transitioning the workforce from service deliverers to the creative producers of the brand experience. How cool is that? If you're going to the conference, do come to the talk and say hello. If you're not, and you're interested, look me up. #theatres #artsmanagement #audiencedevelopment #audienceengagement #artsandculture #visitorexperience #experiencedesign #audienceexperience #experienceeconomy

Interesting article about Foxton's recent efforts under CEO Guy Gittins to revitalise its brand culture with an emphasis on leveraging technology, improving customer service, and reintegrating the brand's distinctiveness, but with a more modern and less aggressive approach. Sounds good, but I think there's possibly still a long way to go to overcome negative associations of being pushy and aggressive which this article doesn't do a lot to dispel. I was a renter who never wanted to rent from 'the F word', and the iconic mini kind of symbolised that flash aggressive style. As a brand they're up against a deeply ingrained public image built a long period of time. Bridging the gap between internal changes and external perception is a gradual process that requires consistency in action and communication. For Foxtons, I think a big part of the journey towards reshaping its brand image involves not just internal cultural shifts but also redefining the narrative externally. Can they prove that the company is not only about aggressive sales tactics but also about innovation, customer care, and a positive contribution to the communities it serves? #brandingmeansbusiness #branding #brandrefresh #culturalchange #foxtons

When letters take on another form, you imagine, narrate a story, and experience an adventure 🖤 Writing is greater than just structured sentences! From what my pen has crafted ✨️ #marketing #marketingstrategy #marketing_agency

Consistency isn't just about how often you do something. It's also staying true to what that something is. For months I posted here practically every day, with very little traction. Upon taking inventory, I realized why. The messaging was all over the place! If you don't know who you're trying to communicate with and why, how will they? Consistency is key, but uniformity is also necessary. #Consistency #Rebranding #BrandIdentity

Many founders believe their company is a "best-kept secret," fueled by personal attachment and ego. However, true greatness is defined by customer perception, not self-proclamation. To achieve success, it's crucial to identify and amplify genuine brand differentiators—distinctive qualities that set you apart in the marketplace. Whether it's exceptional customer service, innovative products, or a unique brand story, these attributes resonate with customers and drive loyalty. By aligning your entire company around these strengths, you can streamline operations, enhance efficiency, and ultimately, establish a compelling brand identity that stands out and thrives. Read the full article here: https://lnkd.in/eY2863M2

Change from within to see the right results 🏢 Facing a competitive slump in the early 2000s, Pampers embraced a transformative approach. 💤 They shifted their focus from merely emphasizing dryness to fostering better baby sleep. This wasn't just a product tweak; it was a fundamental change—a transformation that extended beyond marketing claims. 🌟 Inside-Out Branding: The Power of Authentic Evolution Genuine brand evolution starts from within—an alignment of core values with outward brand representation. Their headquarters became a sanctuary for mothers and babies, reflecting their newfound values at every turn. 🏢 Many companies claim to be disruptive, but their environment may not match. 🎨 Authentic disruption means living the claimed values, just like an artist's home should reflect their art gallery.

SWE THE WEALTH ISSUE Have you read my article in my latest edition of SWE Magazine’s THE WEALTH ISSUE, “Think Like a Hollywood Studio: Building an Empire with Multiple Divisions.” In this article, I explore how you can think like a Hollywood studio and strategically build multiple revenue streams while maintaining a cohesive brand identity. Dive into the magazine here https://bit.ly/4aQ4nVC and join the celebration! Share your thoughts and be part of the wealth of insights.

SWE THE WEALTH ISSUE Have you read my article in my latest edition of SWE Magazine’s THE WEALTH ISSUE, “Think Like a Hollywood Studio: Building an Empire with Multiple Divisions.” In this article, I explore how you can think like a Hollywood studio and strategically build multiple revenue streams while maintaining a cohesive brand identity. Dive into the magazine here https://bit.ly/4aQ4nVC and join the celebration! Share your thoughts and be part of the wealth of insights.

In today's retail world, it's common to come across mass-produced items that lack character and depth. You're searching for products that resonate with you, that have a story to tell and reflect your values. That's where we step in. Our brand specializes in offering authentic, meaningful products that speak to your beliefs. 🌟 When you incorporate our artwork transformed into high-quality products like shoes and apparel into your life, you're not just making a purchase - you're joining a movement. 🎨 You're embracing conscious living, creativity, and a sense of community. By making choices that reflect who you are, especially in what you wear and how you express yourself, you're not just inspiring yourself, but those around you, too. 🌍 Let's rewrite the narrative together. Join us in living authentically and expressing your unique story. Velvet Rose Studios - Store Launch Coming Soon!!

👉 "Be yourself; everyone else is taken." 🥰 These profound words remind us of the need to embrace our individuality and resist pressure to conform to the expectations of others. But this sentiment isn’t just relevant to personal growth and fulfillment: it’s equally applicable to brands. 🧃 In terms of packaging design, being unique and original can be a highly effective strategy because it enables you to stand out from the crowd. Read more, link in comments 👇