Optimizely’s Post

Different audiences, different approaches—right? Not quite. A recent survey from Digital Commerce 360 Research reveals sellers on both B2C and B2B platforms face similar hurdles, boiling down to one thing: their experience. While B2C platforms already offer multiple payment options, B2B sellers still face challenges: not offering flexible payment terms can cost them business and revenue, but late payments might drive them away. Payments alone won't solve all B2B platform challenges. They, however, lay a solid foundation for a seamless and transparent experience that strengthens a platform's (and its sellers’) competitive edge. Does it ring a bell? 🔔 Get in touch! 👀

We know a 5,000 word white paper isn’t everyone’s cup of tea – and that’s ok, just don’t say it too loudly around our Content Manager who wrote it... 🤫 For all of you skimmers out there and those who learn better in visual, bitesize pieces, we present ‘The Definitive Guide to B2B E-commerce Buyer Demands 2024: The Infographic’ (we’re working on a catchier title). It’s a summary of ALL the key insights from our recent report, designed to help you understand what B2B buyers expect from e-commerce suppliers (that's you) this year. hashtag#Infographic hashtag#B2BBuyerExpectations hashtag#B2BBuyerReport hashtag#B2BEcommerce

Online retail is growing, it's something we all know! 💻 For B2C online retail can equate to up to 25% of all purchases. And honestly, B2B isn't all that far behind. ... So if you're looking to take the leap and move your B2B or wholesale business into the world of eCommerce you need to ensure you've got everything in place to get the ball rolling with minimal hiccups, whether that's your tech stack, or your fulfilment. On that note, we're re-sharing the amazing article that our friends over at Cogent2 put together for the SCEND blog. For anyone that missed our post last week here's another chance to explore the steps you need to take to propel your B2B business into the world of online commerce. Head to the link below for the full article. 👇 https://lnkd.in/erGHR68p Or if you want to explore how SCEND can help propel your B2B fulfilment check out our service page, 👇 https://lnkd.in/eFDW_K-r

We’re excited that IDC MarketScape recognizes Shopware as a "Major Player" in mid-market B2B digital commerce 💙🚀. It's our debut in the report. 2023 has been a landmark for Shopware in terms of B2B capabilities. We've launched B2B Components – our comprehensive suite of tools designed to tackle the complexities of B2B transactions head-on. Our goal? To dial up the efficiency and dial down the hassle, making B2B interactions as smooth as possible. As someone who loves getting into the tech weeds, I couldn't be prouder of what we've accomplished. Here's to innovation, simplicity, and making every transaction effortless. Watch this space, we’ve got a lot more in the pipeline for 2024! Get more insights and read our most recent blog article: ⬇ https://hubs.li/Q02gzbkN0

Did you know that 70% of online shopping carts are abandoned? For B2B businesses, the stakes can be even higher. Reduce cart abandonment with these tips for a seamless checkout: 💳 Offer multiple payment options: Don't limit customers to just one 👀 Guest checkout options: Remove the friction of account creation 🚛Transparent shipping costs: Upfront visibility builds trust Want help analysing where your customers drop off? DM me for a chat. #B2Becommerce #checkoutoptimisation #conversionrate #userexperience

Remember that time you spent ages comparing products online, only to hit a dead end with a blank description? As a B2B buyer, that kind of frustration is a deal-breaker. 25% of online shoppers abandon their carts due to poor product pages. For B2B, where complex purchases are the norm, the stakes are even higher. Winning B2B product pages need: ✅ Crystal-clear specs and technical details ✅ Customer reviews/case studies for trust ✅ Real-world usage examples to spark ideas Are your B2B product pages driving conversions or driving customers away? If you're not sure, DM me for a quick audit. #B2Becommerce #B2Bsales #productpages #conversion

✅ B2B commerce request quote flow Built all the independent blocks & great to see it work seamlessly end to end once they were connected. In this video you'll see: - Add items to cart (thanks to Victor Gerbrands) - Request quote for cart - Quote lifecycle between merchant & customer - Messages between merchant & customer - Picking a cart item to negotiate - Merchant updates price of item - Converting a quote to an order Everything you see here was built in 2 weeks & is easily customisable to your business needs. We re-used most of the commerce blocks provided by Medusa and used this as an opportunity to dog-food the platform ourselves. We've already fixed a lot of friction points and identified more improvements to make to make the developer experience as smooth as possible. 📈 Massive kudos to Adrien de Peretti, Carlos Rodrigues & Harminder Virk for jumping on issues I've bombarded them with! 💪

Tag chose Liferay to streamline their self-service capabilities. "We have successfully implemented an e-commerce experience into the B2B space in which we operate. Clients manage their own ordering, which has removed a significant cost for Tag. The quality of service has improved as clients prefer the simple and familiar nature of self-service ordering. Who doesn’t like a bit of online shopping after all!" Read the full case study below 👇 #Liferay #SelfService #B2B #Commerce

State of Commerce is live! Get insights from 2,700 commerce leaders and over 1.5 billion B2B and B2C customers. See the trends shaping the future of commerce.

State of Commerce is live! Get insights from 2,700 commerce leaders and over 1.5 billion B2B and B2C customers. See the trends shaping the future of commerce.