Optimizely’s Post

We increased order form clicks by 13%. Here’s how we did it. We observed from the Clarity analytics that users often try to click through additional reviews. So, we ran a test by enlarging the pagination buttons for customer reviews. The hypothesis behind it is simple. IF we enlarge the pagination buttons for customer reviews, THEN users will find it easier to navigate through them. And why does this matter? Because, providing a larger, more accessible area for clicking improves the user experience, reducing frustration and making it easier for customers to explore reviews. 🔴 The result: a 13% increase in order form clicks!

Sometimes last-click attribution doesn't cut it. 🔪 Giving credit to the final touchpoint ignores the whole customer journey. Here's why that can be a problem. The solution? Turning to multi-touch #attribution.

"Just by making sure that we test with the customers, we can observe what's happening, we talk through with them what their expectations are on the different steps and what screen they're on and what they're seeing. And just by doing that, it made such a big difference in making sure that those conversion stats increased to what they were kind of expected to be." Want to boost your conversion rates through effective user testing? Let's optimise your customer interactions together. Visit us. https://lnkd.in/gbrZsvqe #CustomerInsights, #ConversionGrowth

Ad Costs are increasing day by day due to competition, transforming the manual business into an online platform and so many other reasons, So the Profit of the business is decreasing. In this situation Conversion Rate Optimization is essential for a business also needs an expert who helps to increase your Conversion Rate. Purpose of Conversion Rate Optimization: -Better ROI -Decrease acquisition costs -Make decisions based on proven data -Competitive advantage -Know Your Customer -Better scalability --Enhanced trust -Improved customer insights -Increase current customer lifetime value -Increased sales -Leverage analysis -Measuring results and adjusting #ConversionRateOptimization #UserExperience #SalesPerformance #ABTesting #UserBehaviorAnalytics #Personalization #LandingPageDesign #Heatmaps #MobileOptimization #CallToAction #cro

👉 POV when using Last Click Attribution Model. While last-click attribution offers simplicity, it oversimplifies the complexities of the modern customer journey. Assigning credit to each ad exposure is crucial for a more precise understanding of how different touchpoints contribute to conversions. Don't oversimplify your approach to attribution - take a more nuanced view to gain insights that can help drive better results.

My life everyday: explaining the intricacies and nuances of how digital marketing works, especially SEO and paid advertising. Jack Lee shares a little snippet of this here 👍🏻

Conversion Rate Optimization (CRO) is the secret sauce to unlocking your business's full potential. Here's how: Maximize Revenue: By identifying and eliminating barriers in the customer journey, CRO helps convert more visitors into paying customers, boosting your bottom line. Enhance Customer Experience: CRO focuses on understanding and improving user experience, leading to higher satisfaction and loyalty, which translates to repeat business. Data-Driven Growth: CRO is all about data-backed decisions. By analyzing user behavior, you can make informed changes to increase conversions and drive sustainable growth. #CRO #ConversionRateOptimization #BusinessGrowth #CustomerExperience #DataDrivenMarketing #VWO #Wingyfy

Want to tailor product visibility for different user groups? Integer Find Smart offers robust solutions! Learn how to manage visibility settings effortlessly and optimize the search experience for every customer segment. Enhance user satisfaction and drive conversions. #ProductVisibility #FilterApp #CustomerExperience #FAQs #SearchAppFAQs #arizondigital #integerapps #ecommerce

Want to tailor product visibility for different user groups? Integer Find Smart offers robust solutions! Learn how to manage visibility settings effortlessly and optimize the search experience for every customer segment. Enhance user satisfaction and drive conversions. #ProductVisibility #FilterApp #CustomerExperience #FAQs #SearchAppFAQs #arizondigital #integerapps #ecommerce

Did you know that 71% of consumers want personalized experiences from brands and 76% feel frustrated when that doesn’t happen? 🤔 Product recommendation quizzes are a great way to unlock the power of personalized shopping. 🔓 In our latest blog, we explore how a well-crafted quiz not only helps customers find exactly what they need but also enhances your brand's engagement and conversion rates. 📈 Plus, we’re looking at some best practices for creating quizzes that offer targeted product recommendations and collect valuable zero-party data. Ready to boost your customer experience and drive sales? 🚀 Learn how to build your perfect quiz now! https://lnkd.in/e5DgTPGm