Optimizely’s Post

Curious about the hot new buzzword "attention" but don't know where to start? Adelaide just rolled out a 101 course to give you a solid foundation with the essentials of attention metrics. Check it out in the link below 👇👇👇

Feeling overwhelmed by all the buzz around attention metrics? We're here to help! Introducing our Attention Metrics 101 primer series: seven concise articles that simplify attention-based measurement and activation. No PhD in data science required. This crash course breaks down everything you need to know to leverage attention metrics for superior outcomes — all in plain English. Here's a sneak peek of what each article covers: 🔍 Revolutionizing Media Quality Measurement 📘 Understanding the Fundamentals of Attention Metrics ✍️ Strategic Planning 💡 How Attention to Advertising Works ⚙️ Programmatic Activation 🚀 Bolstering the Digital Media Market Through the Power of Attention 🌎 Reducing Carbon Emissions & Advertising Waste Find these resources in the footer of our website, or dive into the series now and start transforming your media strategies: https://lnkd.in/gwgbUCRJ

McKinsey's Latest Report Unveils the Six Secrets to Unleash the Power of Retail Media. While some are quite generic is a great report to educate wider business knowledge. McKinsey reveals insights for businesses looking to make their mark in the retail space. The report dives deep into the dynamic world of retail media, shedding light on the six key strategies that are reshaping the advertising landscape. From personalized customer experiences to data-driven decision-making, this report emphasizes the unparalleled potential of retail media. Brands that harness its power are reaping rewards in customer engagement, brand loyalty, and ROI. 73 percent of advertisers anticipate spending more on RMNs in the next 12 months, and close to 50% will be doing this to get a better ROAS and be more targeted to customers onsite. I can’t be the only one who finds it hard to comprehend why retail media isn’t talked about to the same degree as other activities with retailers…

Ready to decode consumer behaviour and optimise your price communications? In today's fast-paced digital landscape, understanding consumer engagement is paramount. With the average reading time for emails dwindling, mastering how individuals interact with your content is a game-changer for businesses. Discover how eye-tracking technology unveils the subtle nuances of consumer behaviour, empowering brands to boost sentiment and curb churn. From gaze plots to heatmaps, explore the visual journey of your audience and unlock actionable insights to refine your messaging. Dive into our multi-method approach, blending quantitative analysis with qualitative assessment and eye-tracking technology to revolutionize your pricing strategies. Reach out to Guljeet Sahney, our Head of Insights, to explore tailored solutions: guljeetsahney@pearsonhamgroup.com Read the full article here: https://lnkd.in/eapmwzkd #pearsonhamgroup #consulting #pricing #ConsumerInsights #PriceCommunication #EyeTrackingTechnology

👁️🗨️ Eye Tracking technology to improve your pricing communication. When technology and pricing cross 🔥

🌐 Navigating the Landscape of Product Discovery! 🔎 New insights reveal how consumers across various age groups and channels discover new brands and products. From social media's influence among the youth to the enduring power of word-of-mouth, and the strategic use of digital and physical ads, understanding these dynamics is crucial for marketers. 📊 Dive into the "Five Charts on Product Discovery" to enhance your marketing strategy across digital and physical realms. Embrace the blend of traditional and digital to captivate your audience effectively!

🔎 Don’t fall behind on reaching your audience by misunderstanding their consumer behavior! If you want to stay ahead, join The Digital Shelf Institute Director Lauren Livak Gilbert and Jeriad Zoghby, Chief Commerce Strategy Officer at Interpublic Group (IPG), for: “The Why Behind the Buy: Decoding Consumer Behaviors for Increased Reach”. You’ll leave with: ✅ Tips for crafting sticky consumer interactions that keep your brand top-of-mind ✅ Discover which channels are best for product discovery vs. purchase ✅ An understanding how demographic preferences and category-specific needs influence buying behavior 🗓️ Save the date: July 18 ⏰ Time: 12:00 PM ET #ConsumerBehavior #DigitalShelf #ExpandingReach #InterpublicGroup #DSI 

The increased access to information in today's digital age has fundamentally transformed the consumer landscape. A personal observation shows how this has empowered consumers to become more proactive, selective, and confident in their purchasing decisions. They are no longer passive recipients of marketing messages but active participants in the buying process and they seek value, quality, and personalized experiences. I share more insights and strategies to effectively engage and connect with today's empowered consumers in my blog.  [Read more] https://lnkd.in/gzwu5Us

🔍💡 Unveiling Consumer Insights: The Compass of Effective Marketing In today's dynamic market, understanding consumer behavior is paramount. Consumer insights serve as our guiding compass, illuminating the path to successful marketing strategies. They unveil the 'whys' behind choices, preferences, and trends. By delving into these insights, we gain invaluable perspectives into what truly resonates with our audience. It's not just about products or services; it's about experiences and solutions that address genuine needs. Let's leverage these insights to craft campaigns that genuinely connect and resonate. Here's to a future of marketing that's not just impactful, but also deeply empathetic. 🌟 #ConsumerInsights #MarketingStrategies #EmpatheticMarketing #MarketResearch #UnderstandingConsumers #BusinessSuccess #CustomerExperience

🎯 Are you harnessing the power of consumer research to drive your eCommerce success? 🛍️ Understanding your audience isn't just about guessing—it's about leveraging insights to tailor products and experiences that truly resonate. Our latest blog post from our partner at PickFu dives deep into why consumer research is the cornerstone of eCommerce performance and how you can implement it effectively for your business. 💡 Don't miss out on the opportunity to elevate your brand and outshine the competition! Read the full article now. 📈🚀 https://hubs.ly/Q02wFNkk0 #eCommerce #ConsumerResearch #BusinessStrategy #OnlineRetail