Optimizely’s Post

Founders, there’s a secret sauce to soaring past that 1 million user mark! 🚀 Next on MagicBall: 'Reveal - GTM Deep Dive' for all you SaaS and Gen AI founders, we're bringing in Pratyush Rai, the brains behind Merlin AI by Foyer🤖 On March 12th, this Tuesday, Pratyush is going to reveal killer growth hacks and distribution strategies that shot Merlin past the 1 million user mark! (Yes, that's 1,000,000+ users 🤯) And here's a kicker: the whole Merlin team? Just 13 full-time employees. With only Kalpna as the one full-time wizard steering the GTM ship, alongside a few amazing interns 🏇🏇 Want to find out how Merlin pulled off this magic? Tag Pratyush in the comments below and hit him with your GTM questions 💬 💬 Pratyush Rai Kalpna Thakur Merlin AI by Foyer Siddhartha Saxena Sirsendu Sarkar Puneet Bhatt Shubham Vishwakarma Nikhil Kapur Siddharth Verma Jasmine Liew Nico Teo Bickey Russell Ryan Tan #gtmstrategy #growthstrategy #growthhacking #marketingadvice

Thrilled to be speaking on the upcoming panel about engineering practices for generative AI autopilots! Thanks to [organizer names/organization] for including me. AI brings fascinating new dimensions to engineering. Like past challenges, it requires rigorous testing and fail-safes. But AI's adaptability and potential for emergent behaviors add intriguing layers of complexity. Looking forward to discussing how we can build robust, ethical AI systems that enhance rather than replace human decision-making. Join us on [date] to explore the cutting edge of AI engineering! --- Wanna learn how to use AI effectively, like I just did to avoid writing this social media post? Come listen to some actually smart people (plus me) opine about this fascinating and trendy topic 😎

@4ms Meta Module is here! 🙌

Miss out on all the exciting news from Iterable Activate? Sign up for Activate Virtual happening TODAY to hear how Iterable, in the hands of the world's best marketing teams, is using data and AI to drive personalized, cross-channel experiences. Don't miss the 10:30 am PT session with our very own Alec Haase, diving into how Smart Ingest, a new Iterable feature co-developed with our team, now enables Iterable users with the power of their data warehouse to make personalization easier and more accessible than ever before. 🚀 Save your spot here https://lnkd.in/ekSEkSCF

Hi Everyone, I too am participating in this hackathon, with Avi. Thrilled to share our progress! Just finished creating the Retrieval Augmented Generation (RAG) model, and now we're diving headfirst into crafting the app that will bring this innovative technology to life! Harnessing the power of cutting-edge vector databases (MongoDB and Couchbase), embeddings, and generative AI, our team is on a mission to revolutionize content creation and retrieval. With the RAG model at the core, users will experience a seamless blend of efficient data retrieval and personalized content. Stay tuned for more updates as we race against the clock to build an app that pushes the boundaries of personlization with AI and databases.💡💻 #Hackathon #RAGModel #AI #DatabaseInnovation"

Get ready to see what the newest trends and best practices are directly from industry leaders and professionals!

A three minute demo to see how you can totally change the productivity of your sales & customer success teams! Check it out!

The transformative impact of these advanced tools, you're invited to an eye-opening journey. Imagine harnessing the potential to make informed decisions that drive efficiency and unlock your brand's scalability potential. Join Jordan West on today's episode. Key Takeaways: 1. Attribution vs. mixed media modeling 🤔 2. Multi touch attribution software limitations 📉 3. Importance of understanding what drives conversions 📊 4. The value of tools like Prescient AI 🌟 5. Making informed decisions for efficient scaling 📈 Timestamped Overview: 00:00 The text discusses moving from pure click attribution to mixed media modeling and questioning the value of certain tools. 06:32 Research tracking tools for better decision making, efficiency, and scaling. 07:11 Suggests alternative solution to attribution software. Listen to the full episode here: https://bit.ly/3LRrWmW #attribution #mixedmediamodeling #pureclickattribution #AImodels #TripleWhale #NorthBeam #ecommercebrand #customerjourney #multitouchattribution #tools #conversion #customerjourneystory #connectedTV #frequency #Google #Facebookad #email #TikTokad #sale #moneyallocation #holdouts #geoholdouts #PrescientAI #proprietaryAIsoftware #haloeffect #Amazon #dtoc #efficientscaling #agencyspending #decisionmaking

Seconds out...round 2!🥊 On Friday I asked whether we are creating barriers to adoption of experimentation. One opinion was, 'if you are going to do something, you need to make sure it is done right', and make sure that you are testing in a statistically robust way. However, how much do we need to compromise in an experimentation programme? I'm not talking about cutting corners statistically, but how much do we need to swallow our pride and sometimes throw away the prioritisation framework and the roadmap to achieve a quick and dirty win? I'm particularly thinking about the early stages of any programme, where you need to justify investment, and feel the pressure to run a test that will get a smaller, quicker win, which can be directly linked to a revenue uplift. Should the 'right' prioritisation framework be bringing these experiments to the top of your roadmap anyway? This post was particularly inspired by Deborah O'Malley's recent contribution about where you should launch your first tests. What do you think? -------------------------- 👋 I'm Chris Hood 💼 I've been working in the conversion rate optimisation industry for 5 years, first in the analytics space, and now in experimentation. 🔎 If you are looking for experimentation, personalisation, social proof and product recommendations, in a tool with no restrictions, Webtrends Optimize is the one for you 🤝 Whether you need a platform alone (with great support), a fully managed experimentation service, or a bit of both, let's connect and chat!

Our highly recommended Developer Engagement Summit is back in San Francisco. We're giving you a fully loaded agenda, a chance to collaborate with your local developer ecosystem community, and plenty of opportunities to boost your all-important network. 🚀 'How AI is changing the world of hackathons' is just one of the powerful sessions on offer on September 4 & 5. Artificial intelligence (AI) is everywhere, and that includes your hackathons. This session will cover how AI is transforming hackathons, and what developer marketers need to do to stay ahead. Panelists will share their own experiences, market trends, and practical tips for staying relevant in today’s AI-driven world. You'll walk away with actionable advice for incorporating AI to run impactful hackathons, drive submissions, and deepen your developer community engagement. Psssst....early-bird pricing ($200 off) closes in just a few weeks. Grab your brochure 👉 https://lnkd.in/ebGRKzay