OptInsight’s Post

📣 Learn the winning strategy for biotech companies looking to launch in Europe and effectively reach their target audience. 🔔 Recently, we've been discussing extensively with #biotech companies about expanding their presence among European doctors. It's notable that an increasing number of biotechs entering or already present in #Europe are relying less on sales representatives and are instead focusing on digital approaches to reach out to doctors. They are familiar with the data protection regulations that are often different from those in their home country. ➡ If you are planning to launch an #omnichannel approach in Europe and aim to engage a significant number of doctors with your organization, remember that establishing #trust with your target audience is crucial. One of the critical areas to pay close attention to is the management of the data collected from #HCPs, regardless of the channel through which they communicate with you. Implementing a centralized solution for managing HCP (Healthcare Professional) #consent is a fundamental element of your strategy for successful establishment and growth in Europe. This approach will help you cultivate a strong reputation by demonstrating careful management of doctors' personal data. ❌ Having scattered data across your organization will directly impact how your target audience perceives you. ⬇ If you want to learn more, please read our factsheet that details how we have supported other biotech companies in achieving success in Europe https://lnkd.in/etFdy4VK