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With the epic star power of Taylor Swift hitting Singapore this weekend, concert tourism is currently the latest trending topic. Maybank economist Erica Tay weighs in on the potential of event tourism.    Read the article here 🎵   #ConcertEconomics #tourism #economics #SingaporeGDP #TaylorSwift #Swifties #swiftonomics

GSTC MICE Criteria for Venues, Event Organizers, and Events & Exhibitions The GSTC MICE Criteria (for Venues, Event Organizers, and Events & Exhibitions) aim to serve as the global sustainability standards for the industry and were created to provide a common understanding of sustainable tourism in the MICE industry throughout the world. The GSTC MICE Criteria are the minimum that any MICE business should aspire to reach. They are organized around four main themes: effective sustainability planning, maximizing social and economic benefits for the local community, enhancing cultural heritage, and reducing negative impacts on the environment. They have applicability to the entire MICE industry.

Building genuine, trustworthy relationships with top buyers is truly the key to long-term success.

"The Impact of Event-Based Tourism on Local Economies" Event-based tourism has become a powerful driver of local economic growth, transforming cities and towns into vibrant hubs of activity during festivals, concerts, and cultural events. By attracting large numbers of visitors, these events stimulate various sectors, including hospitality, retail, and transportation, creating a ripple effect that boosts local businesses and generates significant revenue. For instance, studies have shown that major festivals and events can lead to a 30-50% increase in hotel occupancy rates and substantially raise spending on dining, shopping, and entertainment. Additionally, these events often create temporary employment opportunities , supporting the local workforce and providing businesses with increased sales. Beyond immediate economic gains, event-based tourism also enhances the long-term visibility and reputation of a destination, encouraging repeat visitors and fostering a sustainable tourism industry. As festivals and cultural events become more popular, communities can capitalize on increased media exposure, partnerships with sponsors, and potential infrastructure improvements. Event-based tourism plays a crucial role in revitalizing local economies, offering both short-term economic boosts and long-term growth opportunities, making it a key element in regional development strategies. #EventTourism #LocalEconomy #TourismImpact #FestivalEconomy #CulturalTourism #EconomicGrowth

For cities around the world, the economic benefits of tours by superstars such as #Coldplay and #TaylorSwift are making them prime targets for investment... IQ reports: #tourism #tour #concert #livemusic #musicbusiness

Have you ever envisioned your event as more than just a gathering, but as an experience that immerses attendees in the vibrant tapestry of a destination? Imagine hosting your next conference, festival, or corporate retreat amidst the breathtaking backdrop of a world-renowned destination. The allure of destination events lies not only in the event itself but in the seamless fusion of event marketing and tourism promotion. Let me paint a picture for you: you're a seasoned event marketer, tasked with organizing a product launch for your company. Instead of opting for a traditional venue, you choose a picturesque location nestled in the heart of a bustling tourist hub. As attendees arrive, they're greeted not only by your event brand but by the sights, sounds, and flavors of the destination itself. The event becomes more than just a showcase; it becomes an unforgettable journey where business meets pleasure. Destination events don’t necessarily have to be foreign, exotic locations. They can destinations in your city that offer something more than just the venue. Link to full article in the comments. #destination #destinationevents #tourism #eventbasedtourism #eventmarketing #events #eventpromotion #shareyaar #shareyaarnow

Invest in Tourist Hospitality in Calabria

As all eyes are on Paris and watching athletes compete in their respective medal races, have you thought about how your destination can maximise the opportunity of sports tourism? Check out our recent blog for how some of our European clients are attracting visitors through sport. #paris2024 #sportstourism #destinationmarketing

I got hit by a balloon! Last week, I visited New York and had the chance to explore some of its iconic skyscrapers. While The Edge offered a fantastic open-air space with beautiful views and great lounge music, it was The Summit that really caught my attention. What made it stand out? Simple party balloons. Yes, you read that right! They created an entire floor filled with regular balloons, and yet, for my daughter, it was the ultimate photo opportunity—the perfect Instagram pic. This made me think about the importance of creating unique and memorable experiences within tourism products. In today’s world, it’s not just about the destination, but about how you make visitors feel, what you give them to share, and the moments they remember. We say that over and over, but here is the proof. User-Generated Content (UGC) plays a powerful role in modern tourism. Simple elements, like balloons in The Summit, can create impactful experiences that guests love to capture and share. As tourism professionals, it’s key to integrate these moments that elevate experiences beyond just sightseeing. The future of tourism is in the experiences we create. #Tourism #ExperientialTravel #UGC #curacao #TravelIndustry #KayenneCaribbean #NY

Scoring Big: How Sport Tourism Impacts the Global Hotel Industry / Joe Vargas The sports tourism sector is poised for dramatic growth over the next five years. Understanding this sector and ensuring that your hotel operations are ready is the key to success. https://lnkd.in/eeA83gjk