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Let's write a TikTok strategy for SUSHISAMBA… Remember, it’s more than just sushi here - it’s the cocktails, it’s the views of London, it’s the vibe. Let’s get into it. 🍣 🍹 1) FOOD & COCKTAILS - with more of a focus on plating up, ASMR, the LOOK. A big part of Sushi Samba’s USP is how aesthetic & artistic the food looks - create satisfying, classy content of plating up the food, making the cocktails. Give us an experience! 🎉 💃 2) THE VIBES - using a drone, create classy, late-night, sexy, fun content of the interior. Give us a taste of the atmosphere and experience. While a totally different style and TOV, The Ritz’ content is a great example of what Sushi Samba could do - what’s it like to be there? How does it feel when we receive our cocktails, have our wine poured, receive our plates? 🤳 🌮 3) WORK WITH CREATORS - Sushi Samba’s reputation means that even big creators would love to come down for free. Remember, TikTok is replacing Google more and more every day - people are wanting more visual, trustable reviews. People want to see what the food looks like before they go somewhere. Right now thousands of people are searching ‘good sushi in London’ and you want them to find YOUR videos. Rupsi Gill, Rayan Kammoun, Danish Maqbool Bano, Rannah Wright, Greg Botelho, Paola Velazquez Villarroel, Alexandra Ioana Arhip check this out! #TikTokGrowth #TikTokStrategy

Let’s talk UGC in the ✨restaurant world✨ User-generated content (UGC) has exploded as a must-have strategy for brands in recent years, especially in beauty and fashion. But one industry that’s often overlooked? Restaurants—where UGC can be a true game-changer. Creators have the power to connect with local restaurants and make an immediate impact, driving traffic and awareness instantly. Just look at creators like Keith Lee, who can revive small restaurants with a single post! Here’s a video I made for The Pot Baked Potato Bar in Dallas: this one post reached over 100k views and 12k likes on TikTok, putting thousands of eyes on this new small restaurant. UGC is such a powerful tool for small brands, and I love seeing more businesses get their fingers in the pot (no pun intended 😉). #UGC #ContentCreation #SocialMediaMarketing

One second. Three seconds. Five seconds. Over the years I’ve heard countless brand experts talk about the first moment to capture attention, particularly when it comes to video. The team at Be A Bear are always monitoring content retention rates to optimise them. A big part of what we do is watch for trends too… Maria Makarova shared this clip on our company slack earlier. It’s a great example of how a small brand can use attention grabbing content to maximise impact on a very low budget. Fortunately, Jonas A. shared a bunch of great examples (which he’ll share below) that currently are popular in the Brazil market. Often when people ask why they should use an agency rather than freelancers, I use moments like this as an example. We’ve got a team of people following culturally relevant moments, watching memes explode, and adjusting client plans to support them. https://lnkd.in/enTKMthk #TikTok #ContentStrategy #AudienceDevelopment

Hey friends! I am ready to work with some exciting brands. I have been focusing a lot on TikTok shop, but pivoting the next three months to focus on UGC content creating. What better way to connect with brands then to showcase my work here on LinkedIn. Happy creating friends… this was one of my first videos for a restaurant… Let me know what you think! 🫶🏽 #ugccontent #ugccontentcreator #contentcreator #digitalmarketing #restaurantreview #ugcexamples

Content creators are no longer just chasing likes and views—they're chasing legacies. Take Kamiya Jani, the face behind Curly Tales. She's not just serving up travel and food content; she’s now serving dishes in her own restaurants. Here’s the scoop: Kamiya’s "Sunday Brunch with" segment, where she interviews celebrities over meals at top restaurants, became a massive hit. But instead of just driving traffic to other restaurants, she made a power move—she launched her own dining spots, Imlee and Shifuku. Now, every time a celeb bites into brunch during her show, it's at her restaurant. This clever strategy gives her businesses instant visibility, turning her content into a direct pipeline for sales. In the long run, these restaurants will need to thrive on their own merits, but for now, they’re riding the wave of her content’s popularity. It’s a brilliant way to diversify income and build a brand that doesn’t depend solely on the world of social media. Because let’s face it, content creators can be replaced, but a successful business? That’s here to stay. #content #business Kamiya Jani Curly Tales

🍕 Pizza Hut New Zealand served up a slice of creative genius with a TikTok-first ad campaign! 🍕 Our winner of the week goes to Pizza Hut NZ, who nailed the Rhyme Without Reason trend to promote their Kiwi Onion Stuffed Crust Pizza. Picture this: fun office duo pairings—think Otter & Potter, Mr. Worldwide & Corpse Bride (last-minute Halloween inspo anyone? 🤪)—all leading to “Kiwi Onion & Pizza” as the big reveal. It kept viewers hooked right to the ad for their new pizza (still don’t know what Kiwi Onion is, but now we’re craving it). The results: 🚀 2.5M views 🔊 Over 197.5K engagements This campaign shows the power of a TikTok-first approach. By tapping into native trends, brands can create relevant, engaging content that works across platforms. No need to reinvent the wheel every time—just adapt it for maximum impact. brb off to try the kiwi onion pizza 👀 #tiktokagency #tiktok #tiktokmarketing #tiktoktips #tiktokstrategy

Think of Social Jazz as your social media chef, whipping up a diverse menu of content that caters to various tastes and occasions. Whether it's a holiday special, a trending topic appetizer, or a seasonal dish, we ensure your social media feed is always serving fresh and enticing content that keeps your audience coming back for more. Bon Appétit! #SocialJazz

📸✨ Harnessing the Power of User-Generated Content: Amplify Your Restaurant's Reach! ✨🍽️ Ready to take your restaurant's online presence to the next level? User-generated content (UGC) is your secret weapon! 🚀 🌟 What is UGC? User-generated content is the authentic photos, videos, and reviews shared by your customers on social media and review sites. It's like free advertising from your happiest diners! 🌟 Why Does UGC Matter? Authenticity: Potential customers trust real people more than traditional ads. Reach: UGC extends your brand's reach beyond your own channels. Engagement: It sparks conversations and builds community around your restaurant. 🌟 How to Encourage UGC: Create Shareable Experiences: Make your dishes, decor, and ambiance Instagram-worthy. Encourage Tagging and Mentioning: Ask diners to tag your restaurant and use a unique hashtag. Run Contests and Challenges: Invite customers to share their best moments for a chance to win a prize. Feature UGC on Your Channels: Show appreciation by showcasing customer photos on your website and social media. Ready to harness the power of UGC and amplify your restaurant's reach? #UserGeneratedContent #RestaurantMarketing #AppetiteOnline

Last Thursday, I had AMAZING seafood. And I went to that restaurant for one single reason: Reviews! Da Nang is a city that lies on the coast of Vietnam. And there are many options for seafood. Also, most of these restaurants look the same 😅 But, this one had 4.8 stars and 500+ reviews on Google Maps. Reviews give your brand: ✅ Authority ✅ Credibility You should use your clients’ positive experiences to attract new ones. And the best way to attract them on social media with these positive experiences is with: ✅ UGC ads ✅ Posting testimonials on your grid, feed, highlights, etc This will show your potential clients that you are a legit, successful business. PS: I'm giving away two of the techniques I use for finding UGC creators. Comment ‘UGC’ if you're interested and I'll send it to you.

Thai advertising at its brilliant, creative and wacky best. If you have a spare moment during your lunch break, I invite you to watch this ad for skin care brand Ocean Skin. It's funny, dramatic (eyebrow-raising *cough* 'plankton') but also clearly highlights the key USPs and more importantly where customers can purchase the product. It got me thinking about the state of British advertising and why ads these days seem so drab, beige and often forgettable. Lots of far more informed and experienced people in the industry have pondered this already and shared their 2 cents i.e lazy creatives, risk-averse clients, meddlesome clients, consumers with tiny attention spans, acceptance of mediocrity etc etc Now our streaming subscriptions are being invaded with a sea of shite from advertisers that we can't skip...unless we pay MORE. URGH. NO! You're a brand, you're placing an ad on Netflix and millions of people will HAVE to watch your content before the next episode of Is it Cake? They can't skip you. There isn't time to make a cuppa. They've resigned themselves to giving you 30-60 sec of their time. At least make your advert GOOD. #advertising #content #marketing #creativity