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TikTok Ads Tips: Authenticity over Perfection: Embrace the raw and relatable vibe of TikTok. Polished ads can feel out of place. Hook them Fast: Grab attention in the first 3 seconds with humor, surprise, or a relatable scenario. Embrace Trends: Tap into current challenges, hashtags, and sounds to increase reach and engagement. Storytelling matters: Craft a narrative that resonates with your target audience. Show, don't tell. Spark a Challenge: Encourage user-generated content by incorporating interactive elements. Show, don't just tell: Showcase your product in action. Highlight its benefits through creative demonstrations. Keep it short & sweet: Aim for 15-30 seconds. Attention spans are short, so pack a punch quickly. Mobile-first, Vertical Format: Design ads specifically for mobile viewing, optimized for portrait mode. Sound is Essential: Use trending music, catchy sound effects, or voiceovers to enhance your message. High-quality visuals: Invest in good lighting, sound recording, and editing for a professional look. Text Overlays: Add captions to summarize key points and ensure accessibility. Clear Call to Action: Tell viewers what you want them to do next, be it visiting a website or using a code. Know your audience: Define your ideal customer and tailor your content to their interests and demographics. Experiment with targeting options: Utilize TikTok's detailed targeting features to reach the right people. Track and analyze: Monitor performance metrics like engagement, conversions, and click-through rates. Optimize and iterate: Based on data, refine your creative, targeting, and budget allocation for better results.

Master TikTok advertising in 2024 with our strategic insights. Our new blog details 10 tips for creating impactful TikTok campaigns that engage and convert. Learn about interactive ads, UGC, and more to stay ahead of the curve. 🚀 Read the blog

Our Bumble UGC ads have been running for 267+ days on TikTok. Here are 3 surprising secrets to their longevity. TikTok ads can be extremely fickle. ↳ Ads can burn out in days. ↳ Today’s trends are gone tomorrow. ↳ You need a massive volume of ad creative to keep the engine going. Most marketers typically respond to these challenges by: ↳ Focusing on nailing hooks. ↳ Maximizing creative production volume. ↳ Jumping on trends like it’s nobody’s business. This is not enough to win on TikTok in 2024. Here’s what we did that led to our ads’ longevity: ↳ Avoided trends. Short-term trends die out. Long term wins are hard to attain from trends. We intentionally avoided 'temporary trends.' ↳ Relied on proven frameworks. Time-tested frameworks endure. We built our ads on time-tested direct response frameworks. ↳ Leveraged visual cues. Hooks are table stakes. We focused on showing, not telling. On top of hooks, we made visual hooks and cues a very intentional focus. The results? Ads that have been running 267+ days(and counting!). These were the keys to the incredible longevity of our ads, and you can adopt these principles in your own campaigns too - to make ads that last long, really long. (huge props to our team behind the magic: Meryl Vincent who drove creative strategy, and our former Head of Creative Strategy Aditya Prakash Iengar who helped coordinate overall team processes).

Appeals to Mobile Users: Why Video Ads Are Perfect for Today’s Audience With over 7.33 billion mobile users worldwide, the potential to reach a massive audience through mobile devices is undeniable. Video ads are the perfect way to tap into this enormous opportunity. Here’s why: https://lnkd.in/ebKYzGTy Quick and Engaging: Mobile users scroll through content rapidly. Short video ads grab their attention immediately, delivering your message in an easy-to-digest format that suits their on-the-go habits. Fits Mobile Platforms: With platforms like Instagram, TikTok, and Facebook prioritizing video content, especially on mobile, video ads are naturally integrated into users' feeds, ensuring your brand gets noticed. Seamless Experience: Mobile users seek content that’s quick and easy to consume. Video ads provide a smooth, engaging experience, making it easier for users to connect with your brand without disruption. Massive Sharing Potential: People love sharing engaging videos from their mobile devices. By creating compelling content, you can extend your ad's reach far beyond your initial audience, turning viewers into brand advocates. With 7.33 billion mobile users, the opportunity to grow your business through video ads is huge. To create video ads that connect with this audience, visit my Fiverr profile for tailored solutions: https://lnkd.in/ebKYzGTy #marketing #videoads #dropshipping #shopify #productvideoads #tiktokvideoads

🔮 "Anticipating the Future: Emerging Trends in TikTok Advertising" Welcome back, LinkedIn community! On Day 17 of our digital advertising series, let’s take a glimpse into the future of TikTok advertising. Understanding emerging trends is key to staying ahead in the rapidly evolving digital space. 🌐 As one of the most popular social media platforms, TikTok is constantly innovating, presenting new opportunities for advertisers to connect with audiences in creative ways. 🚀 Future Trends in TikTok Advertising: Augmented Reality (AR) Integration: Expect more immersive AR features in ads, offering interactive experiences. AI-Driven Personalization: Enhanced personalization of ad content using AI algorithms to match user preferences. E-commerce Expansion: TikTok may amplify its shoppable features, integrating more e-commerce elements directly into the app. Influencer and Brand Collaborations: Continued growth in partnerships, blending organic content with sponsored messages. Interactive Content: More interactive ad formats, like polls or Q&A sessions, to engage users directly within the ad. 💡 One trend I find particularly intriguing is the potential expansion of TikTok into more immersive AR advertising, offering new creative dimensions for engaging audiences. I’d love to hear your thoughts: Which future TikTok advertising trends do you find most exciting or promising? How are you planning to adapt or leverage these trends for your advertising strategies? Let’s discuss and prepare for what’s next in the world of TikTok advertising! #TikTokTrends #FutureOfAdvertising #DigitalMarketingStrategy

If you don’t focus on Creative Diversity in your Facebook Ad Account in 2024 you won’t be able to scale Here’s how the 0.1% brands advertise effectively: Most brands are aware of Creative Fatigue, which is the gradual decline in the effectiveness of ads. However, many don’t realize that Creative Fatigue impacts not just individual ads but the entire account performance. Here’s why: Different people prefer consuming content in different ways Meaning some people respond better to video creatives, while others to image creatives Going a step further, some respond to UGC videos, while others prefer high production And so on Now, if you only run UGC videos that all look and feel the same for a long time with high spend, you will have hard time reaching new-to-account users And your cost per purchase will increase because META has a tough time to find new people to convert This is Creative Fatigue on an account level and it only gets worse Some might suggest using interest or lookalike targeting to reach new audiences, but the only way to effectively combat this and maintain a high new-to-account reach is… Creative Diversity By diversifying the types, styles and angles of your creatives, you can tap into different audiences within the ad ecosystem Remember, different people respond to different assets and by increasing the number of diverse assets you run, you will reach more new people On top of that, your entire account performs better because META can provide a user with an even more relevant and effective ad journey Instead of just showing the user one UGC ad three times, their ad journey could look like this: UGC video ad -> static ad with big promise -> bumper video with urgency Do not sleep on this Do not overlook this. Creative Diversity will only become more important, and those who are prepared will reap the benefits.

🍎 Apple are once again targeting marketers, businesses that rely on Paid Media and the Ad industry as a whole (in particular Google) with their efforts to position themselves as the 'Privacy' focused brand. Apple's privacy focus is only skin deep and a marketing ploy to damage rivals like Google while taking more of the Ads market for themselves. All the while they're building out more and more of their own Ad products in an attempt to replace the Ad systems they're attacking. 💰 Their latest deal with Taboola to run native Ads on the Apple News and Apple Stocks apps is just the latest to make this very clear to anyone paying attention. Link about their latest Ad deal in comments. #AppleAds #PrivacyIsAMarketingTactic

Are you confident your ad strategy is fully optimized? Discover how micro-iterations can revolutionize your ad campaigns by making small, incremental changes that drive significant improvements without overhauling your entire strategy. Our latest article dives into practical examples and best practices for leveraging this powerful approach on platforms like Meta and TikTok. Learn how to test slight variations, extend creative lifespans, and achieve continuous optimization. Uncover the secrets to maintaining audience interest and boosting engagement through detailed insights and minor adjustments. Read the full article to explore the nuances of micro-iterations, authored by Daniel Shepherd, Strategy Lead for Paid Social at adQuadrant. #ecommerce #advertising #tiktok #meta https://lnkd.in/gSGE8wdh

We audited 200+ TikTok ad accounts in 2023. 4 killer ad mistakes you must avoid in 2024 👇 (and what to do instead) 1. Not Utilising Ad Creative Metrics TikTok is a creative-first platform. Yet most brands ignore creative metrics. Use them to identify bottlenecks damaging performance. (Always track TSR, hold rate and engagement rate) 2. Not Pushing the Best/Winning Ad Creative Creative metrics are key but likes pay bills. Use conversion data to find high-converting creatives. (CTR, CPC, CPA) Sale these creatives horizontally. 3. Too Much Audience Segmentation Most brands get too granular with who they are targeting. Smart brands use broader targeting. It out-performs hyper-targeted segmentation. (Especially at top of funnel). 4. Not using TikTok Native Content TikTok ≠ Facebook ≠ Instagram. Ads might not perform the same way on each. Make sure you’re producing native content. (Just formatting properly can create 9% greater ad recall) 5. Not Refreshing Creative Enough Ads go stale… Creatives fatigue faster on TikTok vs Meta. So build a system for constantly testing and iterating on high performers. (We use our Infinite Optimisation Loop) ps. I’ve shared my Account Audit process in the comments so you can audit yours. 

I went to the TikTok Showcase 2024 recently, and here's some key takeaways from the event; 🚫 Say No to Boring Ads: £10million is wasted on TikTok every year thanks to boring ads! A crucial mistake some brands make is relying heavily on ad spend while neglecting the creativity and quality of their advertisements. It's vital to remember that engaging and high-quality content is key to stopping the scroll, not just the quantity of your ads. Don't let dull creatives be the reason your revenue isn't what it could be. 80% of TikTok users find interests they didn't know they had, don't bore them away! 🤝 Enhance Trust with a Strong TikTok Presence: Data shows that brands engaging actively on TikTok are perceived as 41% more trustworthy than those that don't. An active presence on this platform not only opens a direct line of communication with your audience but also aids in crafting an authentic brand image, essential for today's digital landscape. 45% of users go on to purchase at some point too (1.6x more than other platforms 👀) 👀 Elevate Brand Perception: Brands like Stanley Cups, Vaseline, and Ryanair have seen their public perception shift dramatically due to viral content. In today's market, AUTHENTIC, high-quality, engaging ads have the power to transform traditional brands into trendsetters, proving that how you're perceived is more crucial than ever. TikTok called this 'Storytelling Unhinged'. 🗨️ Leverage the Comment Insights Tool: Stay ahead with the upcoming tool in the Creative Centre designed to analyse your video comments, identifying key trends and topics. This tool creates reports and word clouds, offering a deeper understanding of the macro-topics your audience cares about and enabling you to discover new content angles effortlessly. There was an 18billion yoy growth on the term #Rizz, and 600% growth on #Mukbangvideo - Tap in to these sub-trends. 🤖 Embrace AI Innovations: With AI video dubbing on the horizon for TikTok, your brand can transcend language barriers, making your content accessible to a global audience. This feature respects the tone and cadence of your original message, broadening your reach like never before. We have a genuine partnership with TikTok, get great beta testing opportunities for brands, and even Paid Ads incentives - Come and have a chat on how we can help your brand increase it's market share and revenue 📲