Orange Logic’s Post

Feature Article – The AI Revolution in Digital Asset Management: Promise vs. Reality Paul Melcher, founder of Melcher System and online visual tech magazine Kaptur, examines the disparity between AI marketing hype and its real-world implementation within DAM. https://lnkd.in/eqwHa6mN #DAM #digitalassetmanagement #AI #GenAI #DAMVendors

🚀 Modern problems require faster solutions. 🔎 Read our blog post to discover how visual search powered by AI allows you to make your DAM systems more effective. Enjoy the accuracy, efficiency, and better user experience. 👉 https://lnkd.in/dTYAABEs #CyanGate #digitalassetmanagement #visualsearch #AI

For all my friends in DAM and content technology, I'm curious: How are you adapting in the age of AI? As AI reshapes the DAM industry (and most tech industries), I believe the role of the DAM Manager is evolving to manage and refine AI's involvement in DAM. Human expertise remains indispensable for ensuring accuracy, relevance, and compliance, despite AI's growing capabilities. The future of DAM lies in the synergy between AI and human oversight. My message: embrace the evolution and become the AI Managers of tomorrow. #DAM #AI #FutureOfWork https://lnkd.in/gGZrGcef

When I talk with DAM users, most are using AI for one or few select use cases today, and beginning to explore more ways to use AI to support their daily workflows. And while AI is here to stay, and can be a real game-changer, don't forget about the funDAMentals of metadata and governance! Long-time DAM thought-leader and friend, John Horodyski, shares how to prepare your DAM for automated tagging, enhanced search and other AI capabilities with solid data and governance foundations. https://lnkd.in/gHvVcjQj #martech #ai

Modern DAM systems need to start integrating AI-powered features such as natural language search, intelligent asset tagging & descriptions, categorization, generative AI for content creation (when a search yields too few results, say), and smart integrations/automations with other platforms. DAM managers can be using AI to assist in scripting (to fill in any of the above features that the DAM may not offer out of the box), asset generation, project planning, taxonomy generation/clean up, asset delivery, etc. become "AI managers" and will be well-positioned for success in the times ahead for DAM....

AI is set to transform the data management game in 2024. Here’s how: 💡Capturing Asset Attributes: AI will simplify defining asset characteristics with user-friendly prompts. 💡Ingesting Relevant Data: Machine learning will streamline data integration, making inventory management faster and more accurate. 💡Proactive Systems: AI-driven models will enable proactive asset monitoring, enhancing operational efficiency and preventing issues before they arise. Learn more about these advancements and how they can benefit your business: https://lnkd.in/eaFcCxzx #AI #AssetManagement #DataManagement

Ever wondered how artificial intelligence (AI) could revolutionise your business operations? This enlightening article delves into the transformative impact AI can have on digital asset management (DAM). From enhancing search capabilities and automating tasks to fostering team collaboration and streamlining workflows, AI is poised to take DAM to new heights. The article also emphasises the importance of strategic human interaction with metadata, process, workflow, and more in the DAM process and asset lifecycle. It's a reminder that while AI can significantly improve efficiency and user experience, the human touch remains crucial. To fully leverage the power of AI, businesses need to identify business-critical metadata fields and relationships, and ensure they have good, trusted, and authentic data. The future is now for AI-enhanced opportunities in DAM, providing cost efficiencies and increased consumer engagement and experiences. Read the full article here for a comprehensive understanding: https://lnkd.in/gUV3aXuc Happy Saturday! #AI #DigitalAssetManagement #BusinessTransformation Casey Jones

Generative #AI has turbocharged the entire conversation around technology and data and how it can be best used in the asset management industry. Since generative AI models learn the patterns and structure of their input training data and then generate new data with similar characteristics, understanding the role of human intelligence (HI) in how AI is applied is of equal importance. Both Marisa Hall at the Thinking Ahead Institute and Jayne Bok at WTW spoke to AsianInvestor on how they think AI will reshape the #assetmanagement industry and asset owners in #Asia: https://ow.ly/WZn450QqOuc #WTWINV_Asia #Investments

Learn, the integration of Artificial Intelligence (AI) into Asset Integrity Management is revolutionizing how organizations like Shell operate, emphasizing strategic planning and seamless integration to drive innovation, enhance safety, and reduce emissions. #imagegrafix #cenosco #assetintegrity #AI #saticequipment #pipeline #plantsafety