Orange Logic’s Post

Is your advertising strategy maximizing ROI? 🤔 In today's volatile market, it's crucial to optimize your ad spend. 💰 Our latest research reveals: The gap between marketer adoption and consumer interest in emerging channels. 🎮📺 How to evaluate new channels for long-term branding and short-term sales. 🚀 The importance of aligning advertising with the customer journey. 🛣️ Want to learn more? Drop a comment below! 👇 Gartner for Marketing & Communications | #GartnerMKTG #CMO #Marketing #Advertising #advertising #digitalmarketing #marketingstrategy #CMO #ROI #emergingchannels #customerjourney #marketingtechnology #data

New Year, New Strategies: Top 5 Marketing Resolutions for 2024 As we stand on the brink of 2024, it's a pivotal moment for marketers to look back and introspect. The past year has undoubtedly presented a mix of challenges and triumphs, setting the stage for a period of reflection and strategic planning. The evolving digital landscape, characterized by rapid changes in consumer behavior and technological advancements, has reshaped the marketing world. Consider the case of Nike, which in the past year, effectively leveraged digital channels to enhance customer engagement and drive sales, exemplifying the importance of agility and innovation in marketing strategies. As we embrace the spirit of renewal, 2024 presents itself as a blank canvas filled with opportunities for growth, creativity, and innovation. To capitalize on these opportunities, marketers need to be more adaptable, data-driven, and customer-centric than ever before. The upcoming year is not just about embracing new trends; it's about understanding the deeper shifts in consumer preferences and the digital ecosystem. For #Brand #ContentDevelopment #DataDrivenDecisionMaking #DigitalMarketing #DigitalPerformanceOptimization #LeadGeneration #MarketingConsulting #OmniChannelMarketing #SocialMediaManagement #WebDevelopment

The Costly Missed Opportunities When Brands Neglect Marketing Mix Modeling (MMM). Don't let your brand fall behind – Embrace MMM for Informed Decisions and optimal Campaigns, and Unleash the True Power of Your Marketing Potential. #MMM #MarketingStrategy #MissedOpportunities" In the dynamic world of marketing, accurate attribution is key! Without Marketing Mix Modeling (MMM), brands risk misallocating resources and missing opportunities. Consider the impact: Inaccurate Attribution: Misattribute success and miss opportunities for optimization. Balance online and offline channels for optimal performance. Suboptimal Resource Allocation: Allocate budgets wisely! Don't overspend on less impactful channels; maximize ROI across your marketing mix. Limited Cross-Channel Insights: Uncover synergies! Don't miss the chance to create a cohesive strategy and enhance the overall customer journey. Short-Term Focus: Look beyond immediate metrics! A balanced MMM approach ensures sustained growth and customer loyalty. Reduced Adaptability: Stay agile! Adapt to shifts in consumer behavior promptly to retain market share and capitalize on emerging trends. Limited Understanding of Marketing ROI: Showcase comprehensive ROI! Ensure stakeholders fully appreciate the holistic impact of your marketing efforts. Missed Long-Term Strategic Planning: Don't miss opportunities! Leverage MMM to position your brand as a thought leader for sustained success. Challenges in Measuring Offline Impact: Measure offline efforts accurately! Don't underestimate the impact of offline channels on driving in-store visits. Difficulty in Assessing Marketing Mix Efficiency: Evaluate your marketing mix effectively! Capitalize on cost-effective channels and strategies. Harness the power of MMM for a nuanced understanding of your marketing landscape. Make informed decisions, optimize campaigns, and achieve a more impactful ROI. Elevate your brand with a strategic MMM application! #MarketingMixModeling #ROI #MarketingStrategy

I've been seeing a lot of talk about keeping up with the ever-changing marketing landscape, and let's be honest, it can feel like you're constantly on a treadmill 😅 Just read a piece by CloudMellow on 2024 marketing trends, and it got me thinking about what truly makes a strategy sing. AI is taking center stage, and embracing change is a must. But what about the core principles? The article highlights some key ingredients for success that resonated with me: - Understanding your customer's journey: Create a frictionless experience, anticipating their needs at every turn. -Personalization is king (or queen!): Tailor your message to resonate with your target audience. - Data is your best friend: Use data to make informed decisions and track your marketing magic. ✨ - Omnichannel marketing is key: Meet your customers where they are and deliver a consistent brand experience across all channels. These principles are timeless but even more crucial in today's dynamic environment. For reference https://lnkd.in/djX7DT_S #marketingtrends #marketingstrategy

#NewYearResolutions #MarketingStrategy - Always great to understand what you should be thinking about as a marketer, as we roll into the new year! Let me know if you want to chat to incorporate some of these ideas!

Are you considering a shift in your marketing mix due to consumer digital fatigue? Our research shows that buying patterns and concerns have changed, and so have marketing preferences. Stay ahead of the curve and adjust your marketing mix accordingly. #marketingstrategy #digitalfatigue #revenuegrowth

You know when an article resonates with you all day, today was that day... 💥 Thanks to Anna Cook for sharing this link and for Chris Howard's words never ringing so true. In today’s fast-paced digital landscape, capturing and retaining customer attention has never been more challenging - or more crucial. That’s why this deep dive into full-funnel marketing strategies couldn’t be more timely. Not just in e-commerce but across all sectors who utilise performance marketing strategies. The article does an excellent job of breaking down how to effectively guide potential customers through each stage of their journey, ensuring that no opportunity is missed. Looking slightly beyond the tech titans, being CREATIVE in your marketing mix & approach, and it paying off. The emphasis on a seamless transition from awareness to retention is spot-on. Personalisation at every touchpoint, backed by data-driven insights, isn’t just a nice-to-have, it’s essential for driving meaningful conversions. This approach not only maximises the impact of marketing efforts but also helps build stronger, more loyal customer relationships over time. Thank you for sharing these valuable strategies. It’s refreshing to have laid out such a comprehensive take on full-funnel marketing that’s both practical and insightful. This is definitely a resource I’ll be referring back to in meetings going forward this week and beyond! Check out the article here: https://lnkd.in/e_GVRzpA #MarketingStrategy #CustomerJourney #FullFunnelMarketing #PerformanceMarketing #AgencyLife

As marketers, we are often drawn to the shiny new thing, instead of focusing on what will deliver the business. I really like the below article because it should give brands key questions for their agencies and retail media partners. The more advanced questions at the end of the article are crucial to understand, because sometimes hitting a KPI is detrimental if the KPI is not set up correctly (especially thinking about attribution models).

I killed a high-revenue ad campaign—and it was one of my best decisions yet! In a declining market, the fastest way to burn 🔥 money is by shying away from an important business metric. If you’re measuring success purely by CAC or ROAS, you’re missing the bigger picture—profit. Recently, I pulled the plug on a digital campaign that looked airtight on paper. The data analysis and segmentation tools we used were sophisticated, and revenue was up. ROAS looked good. But here’s the catch: we were losing money. It didn’t add up. So, I made the call to kill the program and restructure our campaigns around profitability instead. Yes, our revenue and other vanity metrics dipped, but guess what? We’re finally making money. Marketers who are not comfortable working with the right numbers often end up chasing more complex solutions. 1. Improving ecomm conversion via CRO, product assortment, and site performance. 2. Pressuring the product team to deliver the “right” SKUs. 3. Pushing for better CRM journeys—better offers, copy, timing, frequency, or design. No doubt these need to be optimised but often the solution is much simpler - though, not easy! Here’s my advice: Get comfortable using profit as your key metric. It will change your marketing game. I'd love to hear your thoughts.