Oranoot Honghiranrueng’s Post

Say hello to our latest Sojern resource, The Hotel Marketer’s Playbook: A Guide to Navigating the Marketing Funnel. In this comprehensive guide, we dissect the marketing funnel into its four critical stages—Discover, Plan, Book, and Engage. What you'll uncover inside: 🌎 Strategies to captivate travelers during the Discover phase with insights that draw them in. 💡 Expert tips on converting interest into confirmed bookings in the Plan stage. ✈️Techniques to simplify the Book process, enhancing conversion rates and amplifying guest anticipation. 🛎️ Ways to transform customers into loyal advocates for your brand during the Engage phase. This guide goes beyond the basics—it shares what you need to effectively use various marketing channels and tactics, drastically enhancing your hotel's visibility and appeal. #DigitalMarketing #Hospitality #TravelTech

I know that Google's recent update about phasing out Commissions (Per Stay) or (Per Conversion) bid strategies for Google Hotel Ads has stirred some concern among hotel marketers. But when you work with us at Sojern, there's no reason to worry about your high-season planning. Despite these changes in metasearch advertising, we're here to ensure your hotel thrives during peak travel times. Our commission model remains unaffected, offering you a seamless, low-risk way to boost visibility and drive bookings when demand soars. #GoogleHotelAds #MetasearchAdvertising #TravelTech

Did you know that tools like AI can bolster your marketing strategy and help you reach your direct booking goals? In Sojern's latest blog, Stephen Fitzgerald highlights the changing marketing landscape and why you need to move beyond programmatic and deploy a solid end-to-end campaign. Get the latest. #hotelmarketing #AI #travelmarketing

Multichanel Makerting Strategy will improve your conversion rates.