The bad times come for all of us. They come for every agency. It’s inevitable. You lose clients. You lose pitches. You lose colleagues. You lose more pitches. And the really unlucky ones lose loved ones. An agency isn’t defined by the good times. It’s defined by the bad. When the chips are down, some people choose to not show up. Others show up and point fingers, get angry and blame. The strength of an agency, the strength of character within an agency shows up when things suck. When you’re suffering loss, when you’re getting rejected. Orchard had a tough year last year, but we showed up. Everyone showed up. And when we showed up, we showed up together. Some people think that makes us the comeback agency of the year, I think it makes us the strongest. A special thank you to Barney R., David Kolbusz, Jimm Lasser, Heather Larimer, Jenn Pennington, Sarah Garman and the entire Orchard crew. Let's enjoy the rainbow.
