Orci’s Post

Every brand is prioritising diversity today - but, despite this, you might be surprised to know that 54% of consumers don’t feel culturally represented in online ads. So, what’s driving this disconnect? Think with Google caught up with Rich Miles, CEO of @The Diversity Standards Collective, to discover the answer. Read his three tips on how to improve diversity in advertising in the article below, including how to achieve genuine representation and enact meaningful change.

Every brand is prioritising diversity today - but, despite this, you might be surprised to know that 54% of consumers don’t feel culturally represented in online ads. So, what’s driving this disconnect? Think with Google caught up with Rich Miles, CEO of @The Diversity Standards Collective, to discover the answer. Read his three tips on how to improve diversity in advertising in the article below, including how to achieve genuine representation and enact meaningful change. #ThinkwithGoogle #Diversity #Advertising

Every brand is prioritising diversity today - but, despite this, you might be surprised to know that 54% of consumers don’t feel culturally represented in online ads. So, what’s driving this disconnect? Think with Google caught up with Rich Miles, CEO of @The Diversity Standards Collective, to discover the answer. Read his three tips on how to improve diversity in advertising in the article below, including how to achieve genuine representation and enact meaningful change. #ThinkwithGoogle #Diversity #Advertising

Every brand is prioritising diversity today - but, despite this, you might be surprised to know that 54% of consumers don’t feel culturally represented in online ads. So, what’s driving this disconnect? Think with Google caught up with Rich Miles, CEO of @The Diversity Standards Collective, to discover the answer. Read his three tips on how to improve diversity in advertising in the article below, including how to achieve genuine representation and enact meaningful change. #ThinkwithGoogle #Diversity #Advertising

We analyzed some of the top commercials over the last few years. What we found? Consumers are showing a 26% increase in Bias. As we roll into 2024, it’s even more important than ever to make sure your brand content is authentic, and racially appropriate. —-------------------------- X_Stereotype is an AI-powered platform that can predict how your content will perform across different races and cultures. We are the world’s first inclusion operating system that can eliminate stereotypes and bias in marketing. Sign up for our newsletter, and follow us to receive content like this every week (https://lnkd.in/gBqtqiUN)

When we talk about inclusivity in messaging, there are clear generational differences in terms of what people would prefer to see. Gen Z; essentially all emerging consumers; would prefer to see more diversity in advertising, while mature consumers; Gen X and older, i.e. those at the peak of their spending power; are less concerned. This is why it's critically important to know your audience incredibly well, tailor your messaging to them, and consider future state positioning. This isn't about what your company believes. It's about how the marketing speaks to the people you want to attract, now and in the future.

Is your 2024 strategy centered around prioritizing diversity, equity, and inclusion? Discover the importance of a DEI marketing strategy and learn actionable steps to create inclusive content that resonates with diverse audiences and amplifies underrepresented voices. Read more on our blog: https://lnkd.in/eWz4B7qi #DEI #2024strategy #marketing

Where are my black and brown social media creatives? These social media spaces LinkedIn is pulling me into are not representative of the world I know. Neither is Ad Council’s 18 new board members. They want to market to us but not give us seats at the table. 😑 We've signed a few clients recently who were excited to find out we have people on our team who can understand them on a cultural level. We're needed. I’ve also been slacking on connecting with creatives from underestimated communities, specifically in social media. [Shoutout to Myles Worthington for the idea to replace diverse, underrepresented, minorities etc. with underestimated! I've never liked those other words.] I learn through observing others. I want to surround myself with people I can relate to and learn from who are also in these spaces. I also genuinely love to support others pushing past the limited beliefs society has tried to impose on us. Meet Brooke W.. I met her through a project that I only landed because of my personal brand. I knew instantly I wanted to work with her long after that project and now we work on projects together! She's an incredible copywriter and all around creative. Yea, personal brands can lead to business but its the relationships I've formed from it that I value the most. In putting myself out here the way I do, I attract the people and opportunities that are for me, and repel the ones that aren't. There’s more than enough food on the table for everyone to eat so please don’t be shy. Tag yourself or an underestimated friend you know who works in social media. #MentalHealth #SocialMedia #PersonalBrand #Marketing

Embracing diversity isn't just a trend—it's about doing marketing the right way! Understand the importance of authentic representation in your campaigns and discover how truly inclusive marketing not only broadens your reach but strengthens connections with a diverse audience, fostering loyalty and trust. Are you ready to align your marketing practices with the rich diversity of the global community?

When you believe in something that requires action, take it .