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👊 How to make impact with your marketing when you are a SME? SenseCheck offers small business an opportunity to have anything from e-coms, a website, any form of advertising, or printed/digital content looked at by a panel of marketing professionals and receive genuine guidance and advice. Head to SenseCheck, see what they can offer, and sign up for a free trial that may just change the course of your business today. #impactdriven #expertmarketing #ecomms #content #smallbusiness Small Business Britain

Note: Emails should be personalized, written in clear and simple language, contain relevant information, and have a clear call-to-action when appropriate. Furthermore, ensure that your emails follow all applicable data protection and privacy rules. #emailmarketing #email #emailcampaigns #emailcopywriting

Sam Gregory, Executive Director at WITNESS, and Alexandra Popken, VP of Trust & Safety at WebPurify, share their thoughts on: 😳 How 92% of respondents aged 35-44 report their trust of online material has been affected by the proliferation of AI-generated content. 👉🏽 Whether platforms bear the responsibility for detecting and removing AI-generated content. 👁️ How many people actually trust platforms to correctly identify and handle AI-generated content, such as deepfakes. ✅ The challenges and considerations around labeling and watermarking AI-generated content, from privacy issues to technological limitations. To read more from the interview, download this (free) ebook. No email required: https://lnkd.in/e6ASaYGC

🎉 Exciting news! We've launched our brand new website and we can't wait for you to check it out! Click the link below to explore all the amazing features and content. Let us know what you think! #NewWebsite #ExcitingTimes ✨🌟

🆘 HUGE news 🆘 The inevitable has happened. 👉 Google has released a new March 2024 Core Update. And it's targeting spam. a.k.a mass-produced shitty AI content. I've spoken with so many people over the last year. I've argued that I don't think AI should be used instead of writers. I've said if you do use it, use it with extreme caution and make sure it's heavily edited by a human. Only for people to say, "Wow, AI is really amazing. We've written tons of articles, and you can't even tell they're written by a machine. Sorry, but copywriters are going to be replaced." Newsflash, if something's too good to be true, it probably is. If you can magically create content at the click of a button, it's probably going to cut corners somewhere. It's also unoriginal and it puts our ability to write and be creative on a basic level at risk. What do we have left if we use machines to write for us? Writing is such a joy. It's a very human skill and a key way of communicating how we FEEL. If you've overused AI you may want to have a good read of Google's latest algorithm update. And then you need to come to me to rewrite your poor quality content. I've been patiently waiting for this moment. And to those who say, "Oh, I hear you, AI copy isn't quite there yet, but it will be very soon." I don't bloody care. No matter how good it is, it still shouldn't replace real, human talent. If we wave goodbye to writing, then we will live in a very sad world. USING AN EXPERT WRITER IS MORE IMPORTANT THAN EVER. Cut through all the crap with brilliant copy written by a professional (that's me, and my fellow copywriting friends). "Our long-standing spam policy has been that use of automation, including generative AI, is spam if the primary purpose is manipulating ranking in Search results. The updated policy is in the same spirit of our previous policy and based on the same principle. It's been expanded to account for more sophisticated scaled content creation methods where it isn't always clear whether low quality content was created purely through automation." https://lnkd.in/ewbv_cZr #aicontent #googleupdates #googleupdate #algorithmupdates #march2024update #copywritersunite #aispam #aicontentcreation #freelancewriter #copywriter

3 Contextual Link-Building Strategies That Actually Work Context matters in your content. Context... #CompanyNews #Marketing #prodsenslive https://lnkd.in/d-huy5dX https://lnkd.in/dtfXtXma

The Growing Influence and Regulation of Finfluencers. The headline on June 27th in newspapers, "SEBI cracks down on finfluencers, streamlines voluntary delisting process," is not normal and highlights the need of the hour. In the post-pandemic world. Finfluencers, or financial influencers, are increasingly providing financial advice without being licensed or qualified, posing significant risks to investors. They often simplify complex financial concepts, leading consumers to abandon traditional registered advisors, which can undermine financial stability. SEBI, and the Advertising Standards Council of India are working together to address this issue. Currently, finfluencers are subject to general regulations like Section 12-A of the SEBI Act and the PFUTP Regulations, which prohibit fraudulent and misleading practices. However, these do not specifically target finfluencers. To increase accountability, SEBI has proposed new guidelines requiring finfluencers to register and possess necessary qualifications. This move aims to ensure transparency and reliability in financial advice. But the challenge is bigger than it seems. In addition to finfluencers, a plethora of individuals influence various aspects of life, from suggesting diets based on supplements and medicines to offering medical-related advice, career and education guidance, and even amateur journalism on YouTube. Many claim to be experts in geopolitical and national security matters on podcasts and YouTube shorts. All of this needs to be managed carefully to prevent misuse, despite having numerous specific regulators. SEBI's efforts are still in the early stages, and the regulator must balance free speech with the need for accurate and unbiased information. Further, Imagine a world where senior bureaucrats, government officers, and even ministers trade their official memos for microphones and their secret dossiers for social media fame. Picture them spilling the beans on classified matters while lounging on a podcast, casually discussing state secrets as if they were sharing recipes. Instead of navigating through complex policies, they're now navigating YouTube analytics, Indirectly delighting people with every "like" and "subscribe for an amateur YouTuber". And let's not forget their latest trend—writing tell-all books that make you wonder if "confidential" is just a suggestion. It's as if they swapped their suits for selfie sticks, turning the corridors of power into the algorithms of amusement. What's next? In this brave new world, the line between a public servant and a social media influencer has never been blurrier—or funnier. Pen and sword have died a long ago and camera with social media is the new synonym for guns and bullets. How does that sound? #SEBI #Finfluencers #FinancialRegulation #InvestorProtection #SocialMedia #Misinformation #FinancialAdvice #PublicHealth #DigitalInfluence #FinancialLiteracy #Youtube

WordPress is certainly the most popular content management solution that now powers about 43% of all #websites. Here are the top trends that we believe will shape the entire #WordPress ecosystem in 2022 and beyond: 👇 https://lnkd.in/d87QDMzg #wordpresstrends #wordpress #wpwebsite #websitedevelopment #headlesswordpress #websitesecurity

This guy has summarized Danny’s interview, so you don’t need to watch it. You’re welcome. Value testing over a vague PR interview—that's how you discover the magic of SEO. An SEO interviewing a Googler is like partnering with the police to put your own brother in jail. I’m a big proponent of letting the DOJ ‘interview’ Google; that’s how you gain new insights into the search algorithms. Until then: Use testing, along with leaked API attributes to reverse engineer their system.

URGENT: Small Business Owners, This AI Guide Is Your New Content Marketing Bible: Attention all entrepreneurs and small business leaders: The AI revolution is evolving fast content marketing is here, and this guide is your ticket to the future. (Microsoft)made massive changes TODAY see previous post. Just released: " Innovative Ways to Leverage AI in Your Content Marketing" - a MUST-READ for anyone serious about staying competitive in today's digital landscape. Why is this guide essential? Because it reveals: How AI is helping small businesses create content 5x faster The secret AI tool turning amateurs into design pros overnight Why your content strategy is obsolete without these AI insights How AI chatbots are becoming the new sales superstars The AI email marketing trick that's doubling open rates Why data without AI is like a car without an engine The ethical AI practices that will make or break your brand's reputation This isn't just another marketing guide. It's your roadmap to dominating your niche with AI-powered content that converts. 🚀DM me now for your free copy, Don't wait! Every minute you spend without this knowledge, your competitors are pulling ahead. At wicksl.co.uk updated with cutting-edge AI developments as they happen. Share this post - your network needs this game-changing info too! Comment below with your biggest content marketing pain point Head to wicksl.co.uk and grab your free guide Remember, knowledge is power, but only when applied. This guide gives you both the know-how AND the how-to. #AIContentRevolution #SmallBusinessSuccess #MustReadMarketingGuide #DigitalTransformation #AIforAll 💥 BONUS OPPORTUNITY - EXTREMELY LIMITED! 💥 For the action-takers among you, I'm offering TEN 30-minute personalized consultations. Valued at £250, these sessions are FREE for 10 lucky business owners. When you download the guide, you'll get a chance to win one of these exclusive spots. But hurry - they'll go faster than hotcakes at a breakfast buffet! DM me now with word "NAVIGATE" What's holding your content marketing back? Share below and let's see how AI can solve it! DM direct as Contact us page sometimes over subscribed