This World Environment Day, we took a remarkable step towards promoting sustainability with the Organic India "Seed The Change" campaign. We encouraged our customers to embrace organic living by gifting them vegetable seed kits and greeting cards with every purchase at our exclusive stores and website. The kits included organic brinjal and tomato seeds, along with a user manual for home gardening. By distributing over 6,000 cards—760+ daily through e-commerce and 200+ daily at our exclusive stores—we aimed to inspire people to grow their own food organically and move away from chemically adulterated produce. This initiative highlighted our commitment to regenerative farming practices, which enrich biodiversity and improve soil quality. To amplify the campaign's reach, we collaborated with a social media influencer who visited our store and shared her planting experience online. This created a buzz and encouraged followers to participate. Customers who posted pictures of their planting moments on Instagram stood a chance to win exciting gift hampers. Through this initiative, we reinforced our message of choosing organic food and leading a sustainable lifestyle, fostering a deeper connection with our customers and promoting a healthier planet. Join us in seeding the change for a sustainable future! #WorldEnvironmentDay #OrganicIndia #SeedToChange #OrganicFarming #SustainableFarming
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1moWhat a fantastic initiative! Encouraging organic living and home gardening is a wonderful way to promote sustainability and healthier lifestyles. Kudos to Organic India for leading the way!