Orientation Marketing’s Post

As marketers we strive to reach that bliss, 1:1 marketing. Achieving true personalization for a client is a process. When we delve deeper into customer-driven experiences, the opportunities for personalization become increasingly accessible. Loriann Murray , SVP Strategy shares the beneficial process of breaking down hyper-personalization and how to make it work for your brand. Our guide provides critical insights from The One-to-One Future of pharmaceutical brands that have restraints that oftentimes challenge our industry to pivot to reach what we strive for. Empower your knowledge with strategies across the board to make experiences personalized for clinicians. 🔗 https://bit.ly/4clex1I #DigitalHealth #PharmaPersonalization #ClientDriven

𝗣𝗵𝗮𝗿𝗺𝗮 & 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗶𝗼𝗻𝘀: 𝗛𝗼𝘄 𝗖𝗥𝗠 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗦𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲𝘀 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 ? The pharmaceutical industry faces a unique challenge – a strict regulatory environment governing marketing and promotional activities. → Here's how Pharma CRM software can empower your company to navigate these complexities and ensure compliance: 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀: Simplify processes like expense reporting and physician visit scheduling. This reduces human error and ensures adherence to record-keeping regulations. 𝗗𝗮𝘁𝗮 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗮𝗻𝗱 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Consolidate customer interactions and sales data in a centralized location. This facilitates easy access for audits and simplifies reporting requirements. 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: CRM allows for segmenting physicians and HCPs based on specific criteria. This ensures marketing efforts comply with regulations on who can receive promotional materials. 𝗣.𝗦. Share your experiences with navigating regulatory compliance in Pharma marketing. What challenges have you faced, and how have you overcome them?

𝐓𝐡𝐞 𝐍𝐞𝐞𝐝 𝐨𝐟 𝐭𝐡𝐞 𝐇𝐨𝐮𝐫: 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 📈 𝐢𝐧 #𝐏𝐡𝐚𝐫𝐦𝐚 The pharmaceutical industry is buzzing with discussions about digital transformation. In our latest video🎥, our visionary CTO, Mr. Sridhar Venugopal, shares insights at the LPC 200 Conclave hosted by the LIVE PHARMA COALITION, discussing how SANeForce's Sales Force Automation (SFA) technology is leading the charge in this transformation. 🚀𝘜𝘯𝘤𝘰𝘷𝘦𝘳 𝘵𝘩𝘦 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘷𝘦 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘥𝘦𝘴𝘪𝘨𝘯𝘦𝘥 𝘵𝘰 𝘴𝘵𝘳𝘦𝘢𝘮𝘭𝘪𝘯𝘦 𝘱𝘳𝘰𝘤𝘦𝘴𝘴𝘦𝘴 𝘢𝘯𝘥 𝘴𝘶𝘱𝘦𝘳𝘤𝘩𝘢𝘳𝘨𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘷𝘪𝘵𝘺 𝘭𝘪𝘬𝘦 𝘯𝘦𝘷𝘦𝘳 𝘣𝘦𝘧𝘰𝘳𝘦!  Whether you’re a medical representative, Brand Manager, or SFE Manager/Analyst, this video is packed with insights that could redefine your approach to sales force effectiveness. 🔗𝐃𝐨𝐧'𝐭 𝐦𝐢𝐬𝐬 𝐚 𝐬𝐞𝐜𝐨𝐧𝐝! 𝐖𝐚𝐭𝐜𝐡 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐯𝐢𝐝𝐞𝐨 𝐧𝐨𝐰: https://lnkd.in/grq-QXgq #pharma #mobileapp #salesforceautomation #software #pharmasales #salestechniques #efficiency #salesstrategy

I have had the pleasure of working with some true industry experts at Relevate Health, but if I could pick just one who I learned something from during every conversation we’ve had– that would easily be Loriann Murray. Sometimes things get dropped between the strategy phase and the execution phase, but not with Loriann. She is able to advise strategically on projects from start to finish, and this blog article really emphasizes one of her strengths: personalization. Loriann doesn’t provide off the rack solutions to complicated problems, she goes full bespoke and tailors the entire process to be exactly what the client or audience is looking for. Give this article a read, I think you’ll learn a lot! I know I did.

The pharmaceutical sales landscape is evolving rapidly, and so are the challenges faced by sales teams. From digital transformation to changing customer expectations, staying ahead requires agility and innovation. Let's embrace these challenges and thrive together!  Schedule Your Personalised Demo: https://lnkd.in/dpJYGXBU #PharmaSales #Adaptability #PharmaCRM #PharmaSFA #CRM

Today's narrative unfolds in our collaboration with a major online pharmaceutical provider in Western Europe. Teaming up with NIX, the client's goal was clear – double organic traffic in 10 months through a robust SEO strategy. Our dual-pronged approach covered on-site and technical optimizations. On-site, we restructured content, introducing features like a refined medication search and an incentivized reviews page. Simultaneously, technical optimization addressed core web vitals and Google algorithm updates, supported by impactful off-site strategies. Results? Doubled organic traffic, significant boosts in category positions, analogs, review pages, and product cards. Click the link for an in-depth exploration of this success story: https://lnkd.in/ecJ6v5DB Intrigued by such success? Message me. Let's craft a tailored digital marketing strategy for your needs. #digitalhealth #seostrategies #pharmaceuticalindustry #seo #pharma #pharmaceutical 🌍

Here's our latest top tip... Use industry trends to shape your activity! Find out how the pharmaceutical and biotechnology industries have pivoted their marketing efforts towards key B2B digital marketing techniques to generate sales! In our latest blog, our team of marketers have compiled all the key requests we've had from 2023 and some of their favourite examples from large scientific businesses to provide you with the top marketing trends from the past twelve months. From account-based marketing to curating creative campaigns out of complex knowledge, we have all the insights you need to capitalise on a strong B2B market strategy in the new year. If you're looking for help to execute any of these activities, or ideas on how to shape the trends to suit your product and service offering, get in touch with us! Read the full blog here ➡️ https://bit.ly/476nsB4 #pharmaceuticalmarketing #biotechmarketing #b2bmarketing #marketingagency

Driving Efficiency in Biopharmaceuticals: The Role of Software Solutions. Explore how biopharma software enhances productivity, streamlines processes, and ensures regulatory compliance in drug development. https://bit.ly/49zJIWn #Biopharmaceuticals #DrugDevelopment #SoftwareSolutions #RegulatoryCompliance #Productivity #Innovation #BiopharmaIndustry #Efficiency #StreamlinedProcesses #pharmasoftware #biotech

Watch the video with Alexander Alex from Bayer discussing why they are excited about Vault CRM, the key considerations for being an early migrator, and how Bayer and Veeva maintain a strong partnership. https://lnkd.in/gsfArTXx #crm #pharmaceuticals #lifesciences

Scale #omnichannelcontent efficiently and effectively. Outdated processes can make scaling creative, #compliant content a challenge. Our #techenabled software helps pharmaceutical marketers instantly scale their content while maintaining legal and #brandcompliance. Our content is ready to deploy across your media channels. To learn more, or book a demo: https://lnkd.in/g5U2D-NU